Buyer Quotes

If an asset has cash flow or the likelihood of cash flow in the near term and is not purely dependment on what a future buyer might pay, then it's an investment. If an asset's value is totally dependent on the amount a future buyer might pay, then its purchase is speculation. ~ Seth Klarman

Cars, toys, aspirin, meat, toasters, water - nearly every product sold has passed basic safety regulations well in advance of being marketed and sold. But consumer credit is a kind of buyer-beware, wild west. That is partly the result of history. ~ Elizabeth Warren

It means eating your words, this thing of refusing to be a fence-sitter, but I'd rather eat my words than get calluses from sitting.
No one who has not experienced the condescension of a buyer toward an ordinary salesgirl can have any conception of its withering effect. ~ Mary Barnett Gilson

monopsony: a single buyer, who may harm suppliers in the short term but also consumers in the long term, as they suffer from diminished choice and reduced competition. ~ Anonymous

The nation's obligation to her defenders is as old as that defense itself. ~ Steve Buyer

Economists tell us that the 'price' of an object and its 'value' have very little or nothing to do with one another. 'Value' is entirely subjective economic value, anyway while 'price' reflects whatever a buyer is willing to give up to get the object in question, and whatever the seller is willing to accept to give it up. Both are governed by the Law of Marginal Utility, which is actually a law of psychology, rather than economics. For government to attempt to dictate a 'fair price' betrays complete misunderstanding of the entire process. ~ L. Neil Smith

Equal interchange of goods and service between buyer and seller is the keynote of tomorrow's business world when the vision of the modern business man awakens him to the wisdom of writing that policy into his code of ethics. ~ Walter Russell

A price drop in a good stock is only a tragedy if you sell at that price and never buy more. To me, a price drop is an opportunity to load up on bargains from among your worst performers and your laggards that show promise. If you can't convince yourself 'When I'm down 25 percent, I'm a buyer' and banish forever the fatal thought 'When I'm down 25 percent, I'm a seller,' then you'll never make a decent profit in stocks. ~ Peter Lynch

Everyone wears clothing, yes? Society divides these clothing up into Men & Women's, Boys & Girls', Jr. & Miss. But society cannot decide who wears what. While the fabric may be cut to suit a traditionally male or female body (boy or girls body), the second the buyer purchases the item, that clothing no longer becomes 'boys' or 'girls' clothes, but rather, the buyers clothes. This is an example of the individual defining the identity term vs. the identity term defining the individual. ~ Cristina Marrero

Men and women whose early youth was shaped in the ordeal of the Great Depression showed the values formed in that crucible when tyranny threatened a world. ~ Steve Buyer

All cases, therefore, the use-value of the labour-power is advanced to the capitalist: the labourer allows the buyer to consume it before he receives payment of the price; he everywhere gives credit to the capitalist. That this credit is no mere fiction, is shown not only by the occasional loss of wages on the bankruptcy of the capitalist,[181] but also by a series of more enduring consequences. ~ Karl Marx

It was supposed that the pearl buyers were individuals acting alone, bidding against one another for the pearls the fishermen brought in. And once it had been so. But this was a wasteful method, for often, in the excitement of bidding for a fine pearl, too great a price had been paid to the fisherman. This was extravagant and not to be countenanced. Now there was only one pearl buyer with many hands, and the men who sat in their offices and waited for Kino knew what price they would offer, how high they would bid, and what method each one would use. And although these men would not profit beyond their salaries, there was excitement among the pearl buyers, for there was excitement in the hunt, and if it be a man's function to break down a price, then he must take joy and satisfaction in breaking it as far down as possible. For every man in the world functions to the best of his ability, and no one does less than his best, no matter what he may think about it. Quite apart from any reward they might get, from any word of praise, from any promotion, a pearl buyer was a pearl buyer, and the best and happiest pearl buyer was he who bought for the lowest prices. ~ John Steinbeck

If I wasn't modelling, I guess I would work in fashion as a buyer. ~ Georgia Salpa

Some salesmen think that selling is like eating - to satisfy an existing appetite; but a good salesman is like a good cook - he can create an appetite when the buyer isn't hungry. ~ George Horace Lorimer

In general, an asset should be sold when it has greater value to a buyer. This happens when a buyer has a complimentary business or capability that would enable them to do more with that business. Many businesses we have exited were not failures, but had simply reached a point in their life cycle where they no longer provided a core capability or served as a platform for growth. ~ Charles Koch

Books are too personal as objects to be displayed, in case a potential buyer is put off by your taste for Nietzsche or Marian Keyes. You would not display the contents of your knicker and sock drawer, or your bathroom cabinet with its face creams and cough remedies, so why put off potential buyers with your taste in literature? ~ Linda Grant

Grant me profits only, grant me the joy of profit made,
and see to it that I enjoy cheating the buyer! ~ Ovid

I needed to make the buyer happy: I needed to provide a price point and sort of a model that was attractive to them. But I also needed to make the contributor happy. ~ Jon Oringer

(1) Never give anything away for nothing.
(2) Never give more than you have to give (always catch the buyer hungry and always make him wait).
(3) Always take everything back if you possibly can. ~ William S. Burroughs

If we look at the fact that record covers are essentially advertisements for the music, we acknowledge a function and purpose to draw in the prospective buyer. ~ Beck

If you are a dreamer come in
If you are a dreamer a wisher a liar
A hoper a pray-er a magic-bean-buyer
If youre a pretender com sit by my fire
For we have some flax golden tales to spin
Come in!
Come in! ~ Shel Silverstein

Steve embraced the marketing adage that every single moment a consumer encounters a brand - whether as a buyer, a user, a store visitor, a passerby seeing a billboard, or someone simply watching an ad on TV - is an experience that adds either credits or debits to the brand's "account" in his imagination. ~ Brent Schlender

Islam's prohibitions against pictoral representation of the human being have prevented the ubiquitous spread of the use of the female body for corporate purposes. Advertisements do not feature superfluous female body there to titillate potential buyer. In advertisements...image is not advanced as an ideal to which other women should aspire. Hence the use of images of women (and men) does not promote the phenomenon of self-correcting and self-policing, as is the case with the use of images in the mainstream Western culture. ~ Katherine Bullock

I'm a natural salesman. I sold my soul to the devil. I'm so shrewd that I got pennies on the dollar for it. Ha! Wait, a buyer who gets pennies on the dollar is the clever one in the deal. Damn it! Lucifer tricked me! ~ Jarod Kintz

Remember that, as the receiver is as bad as the thief, so the hearer of scandal is a sharer in the guilt of it. If there were no listening ears there would be no talebearing tongues. While you are a buyer of ill wares the demand will create the supply, and the factories of falsehood will be working full time. No one wishes to become a creator of lies, and yet he who hears slanders with pleasure and believes them with readiness will hatch many a brood into active life. ~ Charles Haddon Spurgeon

The buyer is entitled to a bargain. The seller is entitled to a profit. So there is a fine margin in between where the price is right. I have found this to be true to this day whether dealing in paper hats, winter underwear or hotels. ~ Conrad Hilton

The average buyer in bookshop spends 8 seconds on the front cover and 15 seconds on the back cover before deciding whether to purchase the book or not. On average, he does not get past page 18. See? The odds are stacked against us writers! ~ Ashwin Sanghi

She always looks like she's about to break into laughter. He always looks like he's about to break into her house. I don't care what he takes, so long as it's me who steals her heart. I've already got a buyer lined up in Russia. ~ Jarod Kintz

The advertising profession transformed the capitalist model of buyers making
rational choices in a free market into a consumerist model where the buyer was
driven by irrational emotions associated with particular brand names and/or
products. ~ Joel Spring

Somewhere along the line, Made in China began to sound like a bargain. (...)
When an importer told a retail buyer that an item was quoted at 65¢ and made in the USA, the buyer figured it could be purchased somewhere cheaper.

When the same product was quoted at 65¢ and was said to have been made in China the buyer figured it could not be found for any less. ~ Paul Midler

As a general rule, durable-goods production tends to be the most volatile sector of the economy. Since people usually have a stock of durables in use, when times get tight, they put off new purchases. What seem like small cutbacks to the end buyer translate into big swings for the producer. ~ Virginia Postrel

The sacrifices ordinary American men and women from communities large and small have been willing to make, often before they were past their teenage years, have secured our nation unprecedented freedoms and made us the world's bulwark of liberty. ~ Steve Buyer

Publicity images often use sculptures or paintings to lend allure or authority to their own message. Framed oil paintings often hang in shop windows as part of their display.
Any work of art 'quoted' by publicity serves two purposes. Art is a sign of affluence; it belongs to the good life; it is part of the furnishing which the world gives to the rich and the beautiful.
But a work of art also suggests a cultural authority, a form of dignity, even of wisdom, which is superior to any vulgar material interest; an oil painting belongs to the cultural heritage; it is a reminder of what it means to be a cultivated European. And so the quoted work of art (and this is why it is so useful to publicity) says two almost contradictory things at the same time: it denotes wealth and spirituality: it implies that the purchase being proposed is both a luxury and a cultural value. Publicity has in fact understood the tradition of the oil painting more thoroughly than most art historians. It has grasped the implications of the relationship between the work of art and its spectator-owner and with these it tries to persuade and flatter the spectator-buyer.
The continuity, however, between oil painting and publicity goes far deeper than the 'quoting' of specific paintings. Publicity relies to a very large extent on the language of oil painting. It speaks in the same voice about the same things. (P. 129) ~ John Berger

I'VE SAVED THE BEST FOR LAST: There is ONE technique that can work to both find the risk, and close the deal. BUT it's a delicate one that requires mastery through preparation and practice. The strategy is called: What's the risk? What's the reward? When a prospect hesitates, you simply ask him or her to list the risks of purchase. Actually write them down. Prompt others. If the prospect says "I'm not sure," you ask, "Could it be ..." After you feel the list is complete, ask the prospect to list the rewards. Write them down, and embellish as much as possible without puking on the prospect. Then eliminate the risks one by one with lead in phrases like: Suppose we could ... did you know that ... I think we can ... Then you simply ask, "can you see any other reasons not to proceed?" One at a time, brick by brick, remove the risks that the buyer perceives as fatal mistakes in his decision-making process. Then drive home the rewards, both emotionally and logically. ~ Jeffrey Gitomer

More great Americans were failures than they were successes. They mostly spent their lives in not having a buyer for what they had for sale. ~ Gertrude Stein

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it. ~ David Meerman Scott

I expect VA's inspector general and the FBI to work closely together so that we can identify and eliminate the flaws that allowed this leak and prosecute any criminal acts. ~ Steve Buyer

For several Roman observers, senatorial weakness for bribery was one major factor lying behind their failure: 'Rome's a city for sale and bound to fall as soon as it finds a buyer', as Jugurtha was supposed to have quipped when he left the city. The general incompetence of the governing class was another. ~ Mary Beard

The artist cannot look to others to validate his efforts or his calling. If you don't believe me, ask Van Gogh, who produced masterpiece after masterpiece and never found a buyer in his whole life. ~ Steven Pressfield

Oh, I'm quite the impulse buyer. Most of what I buy is stuff for my Jeep, 'cause it breaks down a lot. ~ Patrick Fugit

If you don't show as much interest in the buyer and his concerns as you do in selling, he'll know that you are only in it for the commission. Be more interested in the customer than you are in yourself, your sales process, your product, or your commission and you will make more sales. ~ Anonymous

Hacker with Bullhorn: "Save your money! Accept one of our free tanks! It is invulnerable, and can drive across rocks and swamps at ninety miles an hour while getting a hundred miles to the gallon!"
Prospective Station Wagon Buyer: "I know what you say is true ... but ... er ... I don't know how to maintain a tank!"
Bullhorn: "You don't know how to maintain a station wagon either!"
Buyer: "But this dealership has mechanics on staff. If something goes wrong with my station wagon, I can take a day off work, bring it here, and pay them to work on it while I sit in the waiting room for hours, listening to elevator music."
Bullhorn: "But if you accept one of our free tanks, we will send volunteers to your house to fix it for free while you sleep!"
Buyer: "Stay away from my house, you freak! ~ Neal Stephenson

The balance of power has shifted - and how we've moved from a world of caveat emptor, buyer beware, to one of caveat venditor, seller beware - where honesty, fairness, and transparency are often the only viable path. ~ Daniel H. Pink

The buyer needs a hundred eyes, the seller not one. ~ George Herbert

That transactions at the market, at the rice seller, in the narrow archways of the gold bazaar were belaboured exchanges of tuts and hisses, whispered offers with lowered eyes, counter-offers protested while patting empty wallets in pockets. That upon agreeing a suitable price, buyer and seller would shake hands three times, reach into stashes of tightly rolled banknotes tucked into nylon socks and secret compartments hand-sewn into underpants. ~ Jennifer Klinec

If a buyer is having trouble getting a gun in Michigan, he or she just travels to Ohio or Indiana or Illinois. You know what I mean?"
~ Mark M. Bello

From a generation that came of age during the Great Depression, millions of our country's best and bravest took up arms in a worldwide struggle against tyranny. ~ Steve Buyer

Valuations are actually quite simple to grasp. A company is only worth what two acquirers are willing to pay for it. Don't you just need to find that one buyer? If there is only one potential company interested in buying your startup, chances are you won't be hearing the word 'billion' in the offer. ~ Jay Samit

Optimism.. is the enemy of the rational buyer ~ Warren Buffett

He who duly esteemeth Christ, is a noble bidder, and so a noble and liberal buyer. ~ Samuel Rutherford

Ads are planned and written with some utterly wrong conception. They are written to please their seller. The interest of the buyer is forgotten ~ Claude C. Hopkins

Retailers must do a little bit of everything today. They need to wear many different hats - a business strategist, a store designer, a marketer, a merchandiser, a buyer, a financial wiz, a personnel officer, a coach, a trainer, and anything else that comes about when you run your own ~ James Dion

Things have value Because somebody buys them, Because somebody pays money; If you can find a buyer, Even a lie is worth a thousand yen. ~ Kobo Abe

Art is the business of selling fetishes, sacred relics once touched by genius: what the forger offers the gullible buyer is not art, it is "authenticity ~ Frank Wynne

Every piece of art has a buyer. Only Time decides when the right buyer will see it. ~ Suzy Kassem

The key to moving a maybe to a yes is to make the buyer feel as though other buyers have already said yes ... It helps if it's true, but it never is. No one wants to be the first yes. Why is this? I don't know, but I think it's anthropological. ~ Lynda Obst

The Internet will help achieve "friction free capitalism" by putting buyer and seller in direct contact and providing more information to both about each other. ~ Bill Gates

I felt like a car that had only been operated by one driver ... a car its new prospective buyer was determined to take to the Daytona 500. ~ Charlaine Harris

Since the Revolution, eight generations of America's veterans have established an unbroken commitment to freedom. ~ Steve Buyer

And now they were weary and frightened because they had gone against a system they did not understand and it had beaten them. They knew that the team and the wagon were worth much more. They knew the buyer man would get much more, but they didn't know how to do it. Merchandising was a secret to them. ~ John Steinbeck

I worked in fashion, but I worked more in the sales side of fashion than in design. I was an assistant buyer for a department store back in the '70s and the early years of Saint Laurent. And I used to have a lot of private clients that I bought for. ~ Colleen Atwood

If the founders of a start-up are considering selling it, I'd advise them to consider the synergies. Could the buyer give you access to something you don't have now, like a certain technology? Would it make your life easier? Are you looking for a change? Things will change, so you have to be ready for that. ~ Garrett Camp

Being an art buyer these days is comprehensively and indisputably vulgar. It is the sport of the Eurotrashy, Hedge-fundy, Hamptonites; of trendy oligarchs and oiligarchs; and of art dealers with masturbatory levels of self-regard. ~ Charles Saatchi

We need a firm cap on carbon emissions from fossil fuels. No coal, oil, or gas could enter the economy until the buyer had a permit. All permits would be auctioned by the federal government, and the number of permits auctioned would be decreased by three percent per year. Permits could be traded, but they could not be created out of whole cloth by companies that plant forests or dump iron filings at sea. ~ Denis Hayes

terms. The net effect is that I have created $30,000 in my asset column for which I am paid interest, just like a bank gets paid interest for the loans it makes. I was beginning to be a bank, and I loved it. Remember that rich dad said, "Be careful when you take on debt. If you take on debt personally, make sure it's small. If you take on large debt, make sure someone else is paying for it." In the language of the B and I side, I "laid off" my risk, or "hedged" my risk to another buyer. That is the game in the world of finance. This type of transaction is done all over the world. Yet wherever I go, people come up to me and say those magic words: "You can't do that here." What most small investors fail to realize is that many large commercial buildings are bought and sold exactly in the manner described above. Sometimes they go through a bank, but many times ~ Robert T. Kiyosaki

Of all the mysteries of the stock exchange there is none so impenetrable as why there should be a buyer for everyone who seeks to sell. ~ John Kenneth Galbraith

The author says this socially respectable option NOT to parent has actually made parenthood more stressful. The knowledge that parents have chosen that role allows for unrealistic buildup of expectations and unavoidable second-guessing. ~ Jennifer Senior

More than 48 million men and women have served America well and faithfully in military uniform. ~ Steve Buyer

I studied fashion at the London College of Fashion. I get involved in it as part of my own styling, so if I wasn't a pop star maybe a fashion buyer or a stylist. ~ Rachel Stevens

Well I think any designer that can understand what people need to be wearing right now is the biggest and best step that you can take. Instead of putting your ego first, you put the buyer first. And I think that that's a really important thing just to know what the consumer is wanting to wear. ~ Jessica Simpson

No more astounding relic of the subjection of women survives in western civilization than the status of the prostitute ... In connection with what other illegal vice is the seller alone penalized, and not the buyer? ~ Crystal Eastman

Whoever coined the term "Buyer Beware" was probably bleeding from the asshole. ~ George Carlin

We buy houses for cash and cut the hassle of paperwork. For all types of houses in San Antonio, we have mouthwatering deals. ~ David

What the advertiser needs to know is not what is right about the product but what is wrong about the buyer. ~ Neil Postman

Autumn comes
like a buyer of cloth,
her long fingers
touching,
turning orange,
yellow, brown.

taking what she wants,
stretching
the bone taut air.

Her skin crackles beneath
our feet.

I didn't think anyone wanted me,

bruises pulled
like a sweater around
my neck.

We talk
in the pore tightening air,
branches bare,
about the girl buried in the chill
of prewinter.

We show each other
our mutilated children
in the guise of women
as autumn plucks
at our lips.

Each color,
blue, black, ochre
popping like kisses
on the rib lined flesh,
the puberty soft things.

And we muse
how women
keep bruises
hidden
beneath dead
leaves. ~ Janice Mirikitani

If I were a buyer today in one of the American department stores, I would go with extremes-the most beautiful, the more expensive, the more eccentric. I would take risks. The worst thing would be to buy only the little black dress. You know why? Because everyone has it already. I would go with a purple dress, something different ~ Alber Elbaz

Every individual is a potential gold buyer, although he may not need the gold. It may be added to the store of personal wealth, and passed from generation to generation as an object of family wealth. There is no other economic good as marketable as gold. ~ Hans F. Sennholz

If I were going to put a price tag on my lady parts, I'd find a more appetizing buyer. ~ Susan Elizabeth Phillips

The buyer is always tuned in to one radio station: WIIFM (What's In It For Me). The rest is filtered out as noise. ~ Steve Woodruff

the most effective way to build buyer personas is to interview buyers who have previously weighed their options, considered or rejected solutions, and made a decision similar to the one you want to influence. Unfortunately, ~ Adele Revella

I can get any retail buyer on the phone with you and get them to verify that not a single retail location in America where there's a PlayStation 3 on the shelf for sale. They've all been sold in a matter of minutes. ~ Jack Tretton

The first buyer of your Success has to be you.
Once you are truly IN, You are sure to WIN ~ Wordions

Making a company fit to sell may be the only way to ensure you never need a buyer. ~ Margaret Heffernan

The men and women of today's VA are dedicated to caring for today's veterans and stand ready to provide for our servicemembers who now defend our freedoms and our way of life. ~ Steve Buyer

I would've sold London if I could have found a buyer. ~ Richard The Lionheart

No dealer, curator, buyer or critic, or any existing combination of these, can be depended on to produce a reputation that is more than a momentary flurry. ~ Harold Rosenberg

Doesn't everyone sell his soul? I tell you, sir: the devil does not exist, there is no devil, yet I sold him my soul. That is what I am afraid of. To whom did I sell it? That is what I am afraid of, my dear sir: we sell our souls, only there is no buyer. ~ Joao Guimaraes Rosa

I sell a complete package ... a life style that's in harmony with and exemplified by the exterior and interior living space. I'm obsessive about the way I live and work, so when it comes to renovating, I believe in finding the true integrity of a house, then breathing life back into it in a way that connects with a certain type of buyer. ~ Jeffrey Lewis

What is a price? It is a proposed point of agreement between a buyer and seller. The proposal is the key. It is not a marching order. Past prices represent deals done in history. Current prices represent possible deals in the future. Prices embed vast information about perceived realities: resource availability, consumer demand, cultural biases and habits, speculations about the future. The price is also an amazing tool. It provides an objective basis for accounting and the assessment of profit and loss. Without prices, real prices rooted in real market experience, we'd been lost. ~ Jeffrey Tucker

It is my sincere hope that hospitals across Indiana, and America, continue to strive for excellence when it comes to providing medical care. This proposed rule will be harmful to communities who wish to upgrade their medical facilities. ~ Steve Buyer

I'm a pretty disciplined investor and pretty disciplined buyer. I do my due diligence. I do my homework. I don't waste money. ~ Bruce Rauner

Then one day our phone rang, and the voice on the other end said, "I need to talk to Mr. Robertson."
"Yeah, that's me," I answered.
"Are you the one who's getting duck calls into Walmart stores?" the man asked me.
"Yes, that's me," I told him.
"Son, let me ask you a question," he said. "How did you get duck calls into the Walmart chain without going through me?"
"Well, just who are you?" I asked.
"I'm the buyer for Walmart!" he screamed.
There was a pause.
"One store at a time," I told him.
There was a long pause.
"Let me get this right," he said. "You mean to tell me you've been driving around in your pickup truck and convincing our sporting goods departments to buy duck calls without even conferring with me, who's supposed to be doing the buying for the whole Walmart chain?"
"Sir, I didn't mean to slight you or anything," I said. "Look, I didn't even know who you were. Bentonville's a long way. I'm just trying to survive down here!"
He thought about that for a minute, then said, "I'll tell you what I'm going to do. Anybody who can pull a stunt like that, I'm going to write you a letter authorizing you to do what you've been doing."
"Man, I appreciate that," I told him.
"I'm going to authorize you to go into our stores," he said. "You'll have that letter from me, and that makes it all aboveboard."
"Hey, I'd appreciate any help you can give me," I said.
So the buyer in Bentonville wrote me a lette ~ Phil Robertson

The purpose of driving traffic to your online business is to get customers. Once a prospect lands on your site, you still have to convert that prospect into a buyer. ~ Marc Ostrofsky

I don't subscribe to the thesis, 'Let the buyer beware,' I prefer the disregarded one that goes, 'Let the seller be honest.' ~ Isaac Asimov

I've been fortunate enough to match up the material I'm producing with the right buyer, the company that will make it and that wants it, and that isn't saying yes to be nice, but is saying yes because they want and need that movie and it's going to be important on their slate. ~ Nina Jacobson

The gap between what publicity actually offers and the future it promises, corresponds with the gap between what the spectator-buyer feels himself to be and what he would like to be. The two gaps become one; and instead of the single gap being bridged by action or lived experience, it is filled with glamorous daydreams. ~ John Berger

People selling content internationally need to be highly focused on selling the right product to the right buyer. If things don't succeed on a particular network, they're not going to stay on very long. ~ Jon Feltheimer

In January 2013, one could buy a Bitcoin for about $13. By late November, one Bitcoin would have set a buyer back over $1100. ~ Steve Hanke

When I started at Bloomingdale's as a buyer, Alexander's was a discounter across the street, and every time Alexander's had something that we had at Bloomingdale's, we'd have to meet price. I didn't really want to be in a business where I had no control over my inventory, the value of my inventory. ~ Mickey Drexler

The television commercial has mounted the most serious assault on capitalist ideology since the publication of Das Kapital. To understand why, we must remind ourselves that capitalism, like science and liberal democracy, was an outgrowth of the Enlightenment. Its principal theorists, even its most prosperous practitioners, believed capitalism to be based on the idea that both buyer and seller are sufficiently mature, well informed and reasonable to engage in transactions of mutual self-interest. If greed was taken to be the fuel of the capitalist engine, the surely rationality was the driver. The theory states, in part, that competition in the marketplace requires that the buyer not only knows what is good for him but also what is good. If the seller produces nothing of value, as determined by a rational marketplace, then he loses out. It is the assumption of rationality among buyers that spurs competitors to become winners, and winners to keep on winning. Where it is assumed that a buyer is unable to make rational decisions, laws are passed to invalidate transactions, as, for example, those which prohibit children from making contracts...Of course, the practice of capitalism has its contradictions...But television commercials make hash of it...By substituting images for claims, the pictorial commercial made emotional appeal, not tests of truth, the basis of consumer decisions. The distance between rationality and advertising is now so wide that it is difficult to remember th ~ Neil Postman