David Meerman Scott Famous Quotes
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You sell more when you stop selling.
It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.
You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.
Real time is a new mindset in marketing, and that's what inbound marketing is all about.
Marketing is not about your agency winning awards. It's about your organization winning business.
Tweaking bad Web content is just putting lipstick on a pig.
Creating great content that educates and informs is always the best marketing strategy.
What if i fail?" ... the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.
Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.
Don't start by talking about your products and services instead think about the people you are trying to reach
The urgent can drown out the important.
Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.
Social Media are tools, Real Time is a mindset.
Think like a publisher, not a marketer.
As financial market players know, advantage comes from reacting to news first. The same thing is true for all companies. When you start the conversation, you are recognised as someone who is plugged into the marketplace of ideas. If you talk about an idea early, you naturally get more exposure because the threads of conversation stem from what you have said. If you're in late you get lost in the cacophony.
The difference is conflict, an important yet overlooked aspect of all good communications.
Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.
It's fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It's still about relationships although today we have new tools and techniques at our disposal.
