Consumer Brands Quotes

Here is an all-too-brief summary of Buffett's approach: He looks for what he calls "franchise" companies with strong consumer brands, easily understandable businesses, robust financial health, and near-monopolies in their markets, like H & R Block, Gillette, and the Washington Post Co. Buffett likes to snap up a stock when a scandal, big loss, or other bad news passes over it like a storm cloud - as when he bought Coca-Cola soon after its disastrous rollout of "New Coke" and the market crash of 1987. He also wants to see managers who set and meet realistic goals; build their businesses from within rather than through acquisition; allocate capital wisely; and do not pay themselves hundred-million-dollar jackpots of stock options. Buffett insists on steady and sustainable growth in earnings, so the company will be worth more in the future than it is today. ~ Benjamin Graham

Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony. ~ Aaron Belz

An exceptional brand culture has the effect of a charm, it entices and binds people. ~ Bernard Kelvin Clive

We are very fortunate to have Matt Carter join the Apollo board. Matt brings deep management, operations, marketing and international business expertise to the company, along with a track record of growing and strengthening well-known consumer brands. ~ Peter Sperling

This is the typical fallacy on which all of CONSUMER AMERICA is based. Some piece of useless crap will make people like you. ~ Blake Nelson

I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn't support the brand or it doesn't make sense for the song, then it will never work. What we do is try to pair them up so that both sides are happy. ~ Adam Kluger

The great divide lies between men as lovers and men as consumers. Does he seek her out, long for her, because really he yearns for her to meet some need in his life - a need for validation (she makes him feel like a man), or mercy, or simply sexual gratification? That man is a Consumer, as my friend Craig calls him. The lover, on the other hand, wants to fight for her - he wants to protect her, make her life better, wants to fill her heart in every way he can. ~ John Eldredge

Firstly, should we be selling and buying irradiated meat? I think that's up to the consumer, ultimately. But the second point is, this irradiated meat should be clearly and unmistakably labeled as irradiated meat. ~ Eric Schlosser

I used to wear sleeveless T-shirts all the time on court, but now I've got a brand new look - I've moved on to polo shirts. Sleeveless T-shirts give you real freedom of movement and they keep you cooler in matches, but I just thought it was time for a change. ~ Rafael Nadal

When does a job feel meaningful? Whenever it allows us to generate delight or reduce suffering in others. Though we are often taught to think of ourselves as inherently selfish, the longing to act meaningfully in our work seems just as stubborn a part of our make-up as our appetite for status or money. It is because we are meaning-focused animals rather than simply materialistic ones that we can reasonably contemplate surrendering security for a career helping to bring drinking water to rural Malawi or might quit a job in consumer goods for one in cardiac nursing, aware that when it comes to improving the human condition a well-controlled defibrillator has the edge over even the finest biscuit.

But we should be wary of restricting the idea of meaningful work too tightly, of focusing only on the doctors, the nuns of Kolkata or the Old Masters. There can be less exalted ways to contribute to the furtherance of the collective good....

....An endeavor endowed with meaning may appear meaningful only when it proceeds briskly in the hands of a restricted number of actors and therefore where particular workers can make an imaginative connection between what they have done with their working days and their impact upon others. ~ Alain De Botton

Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good. ~ Simon Mainwaring

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you. ~ Seth Godin

If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life. ~ Henrik Fisker

Here, in Lorrain's poisoned little jewel of a tale ("The Man Who Made Wax Heads") the consummate achievement of decadent art is caught in miniature. The genius of the artist entangles perpetrators and victims in a sticky web of perverse delights, in which exploitation becomes collusion, the ripples of guilt spread outward, and the real criminal slips away. In the end, responsibility is lodged firmly with the consumer, forced – he must confess – by his own perverse desires, to buy into the values of this particularly black market. ~ Jennifer Birkett

Your brand is formed primarily, not by what your company says about itself, but what the company does. ~ Jeff Bezos

For me, Lancome was more than just a brand. There was something very nostalgic about the name, about the whole story. ~ Alber Elbaz

Perhaps you are thinking: 'But a tank costs several million dollars, not including floor mats. I don't have that kind of money.'
Don't be silly. You're a consumer, right? You have credit cards, right?
Perhaps you are thinking: 'Yes, but how am I going to pay the credit-card company?'
Don't be silly. You have a tank, right? ~ Dave Barry

A lot of brands just push messages out on social media, but that's not what social is about. ~ Stephanie McMahon

Online social networking allows a small fish in a small pond to become bigger than a big fish in a big pond - without the support or consent of the big fish. Your goal is to be the type of fish the consumer is fishing for. I'm in the mood for tilapia. ~ Jarod Kintz

Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death? ~ David Brier

Is there a market for somebody selling a credit card that helps people pay down their balances? I think the question is yes. But it would have to be sold by a bank that's really willing to invest in being a trusted partner with its consumers, because they will make less money on each consumer. ~ Richard Thaler

We will make La Perla a great international brand for beauty and feminine luxury. ~ Silvio Scaglia

What is most important is that the brand African cinema is going beyond African cinema. ~ Jihan El-Tahri

Miss: A title with which we brand unmarried women to indicate that they are in the market. Miss, Misses (Mrs.) and Mister (Mr.) are the three most distinctly disagreeable words in the language, in sound and sense. ~ Ambrose Bierce

Feedbacks are brands free assessment tool ~ Bernard Kelvin Clive

But humans have a built-in weakness for fats and sugar. We evolved in lean environments where it was a big plus for survival to gorge on calorie-dense foods whenever we found them. Whether or not they understand the biology, food marketers know the weakness and have exploited it without mercy. Obesity is generally viewed as a failure of personal resolve, with no acknowledgement of the genuine conspiracy in this historical scheme. People actually did sit in strategy meetings discussing ways to get all those surplus calories into people who neither needed nor wished to consume them. Children have been targeted especially; food companies spend over $10 billion a year selling food brands to kids, and it isn't broccoli they're pushing. Overweight children are a demographic in many ways similar to minors addicted to cigarettes, with one notable exception: their parents are usually their suppliers. We all subsidize the cheap calories with our tax dollars, the strategists make fortunes, and the overweight consumers get blamed for the violation. The perfect crime. ~ Barbara Kingsolver

The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking? ~ Simon Mainwaring

Legislators need to support privacy to establish consumer confidence. ~ Marc Rotenberg

Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is. ~ Howard Schultz

In principle, there are only three main components of spending that much matter to monetary policy: consumer spending, business investment and exports and trade. ~ Evan Davis

Today is a brand new day. A day of change, of promise, of creativity, of kindness, and of love. I'm going back to bed. ~ Bob Saget

My argument is not that we must never intervene in nature. My argument is that there is a moral difference between intervention for the sake of health, to cure or prevent disease, and intervention for the sake of achieving a competitive edge for our kids in a consumer society. ~ Michael Sandel

As the taste for what may be called book-learning increases, manual labor should not be neglected. The education of the mind and the education of the body should go hand in hand. A skillful brain should be joined with a skillful hand. Manual labor should be dignified among us and always be made honorable. The tendency, which is too common in these days, for young men to get a smattering of education and then think themselves unsuited for mechanical or other laborious pursuits is one that should not be allowed to grow among us ... Every one should make it a matter of pride to be a producer, and not a consumer alone. Our children should be taught to sustain themselves by their own industry and skill, and not only do this, but to help sustain others, and that to do this by honest toil is one of the most honorable means which God has furnished to His children here on earth. The subject of the proper education of the youth of Zion is one of the greatest importance. ~ Wilford Woodruff

The Internet is the ultimate in brand-centered buying. ~ Al Ries

Health food shops can make people feel very important; it's like a brand new religion with people trying to convert you to quinoa. ~ Pippa Evans

I think if there was an ISP tax of some sort, we can say to the consumer, 'All music is now available and able to be downloaded and put in your car and put in your iPod and put up your a
if you want and it's $5 on your cable bill.' ~ Trent Reznor

Opponents of health care reform would take away consumer protections - siding with the insurance industry instead of the middle class. We can't afford that. ~ Sander Levin

Today, as we have seen, fascism and communism are discredited, but are replaced by a paraphilic consumer culture driven by fantasy, desperately in search of distractions and escalating sensations, and a fundamentalist culture wherein the rigors of a private journey are shunned in favor of an ideology that, at the expense of the paradoxes and complexities of truth, favors one-sided resolutions, black-and-white values, and a privileging of one's own complexes as the norm for others. ~ James Hollis

Why sit and stare at a box beaming messages indoctrinating us into consumer culture for hours a day when there are so many more enjoyable alternatives available? ~ Annie Leonard

Grant made the perfect candidate, a war hero with indistinct views on most political issues. ~ H.W. Brands

A brand should strive to own a word in the mind of the consumer. ~ Al Ries

A critical ingredient which binds customers to a brand is trust ~ Bernard Kelvin Clive

He was a generous but subtly demanding boss. ~ H.W. Brands

I had to watch government fail for 25 years doing consumer reporting before I really saw it because intuitively, the reaction is problem, bring government and government will make it better. ~ John Stossel

Brand planning must continue to paint a vivid description of the consumer today. The challenge is that it can feel like this picture changes daily. Planning's job is to help separate the temporary shifts from foundational understanding that underpins overall behaviour. ~ James W. Moseley

We have been very effectively pacified by the pernicious ideology of a consumer society that is centered on the cult of the self - an undiluted hedonism and narcissism. That has become a very effective way to divert our attention while the country is reconfigured into a kind of neofeudalism, with a rapacious oligarchic elite and an anemic government that no longer is able to intercede on behalf of citizens but cravenly serves the interests of the oligarchy itself. ~ Chris Hedges