Branding Expert Quotes

When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea. ~ David Brier

Cookie cutters are for baking, not branding. ~ David Brier

Be sensational, be surprising, and be remarkable. Activate your star power! ~ Catrice M. Jackson

Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for the very first time, what would you see? What impression would make? Or fail to make? Would your brand blend in? Would it stand out? Would it be memorable, or the leading cause of amnesia amongst shoppers everywhere? Facing the truth of this and fixing it as needed will determine whether your brand thrives or merely stumbles along. ~ David Brier

So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp. ~ David Brier

Great brands have wonderful things to convey compared to lousy brands. When lousy brands say "great service," it means something very different than when a great brand utters the same words. ~ David Brier

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do ... ~ George Lois

In today's saturated marketplace, you'll go nowhere selling a "bunch of features." We are in the business of disrupting the market with brands that matter. ~ Laura Busche

Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death? ~ David Brier

History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding). ~ David Brier

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing. ~ David Brier

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion. ~ David Brier

A brand is a person that has a voice, evokes emotion and spreads a message. ~ Richie Norton

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo. ~ David Brier

To create growth in business, you must control your branding, marketing, and lead generation. ~ Edwin Dearborn

A brand is a person. ~ Richie Norton

Don't be a one hit wonder. Daringly disrupt the marketplace again and again. ~ Catrice M. Jackson

Why is it there's no aisle in a grocery or department in a store or menu on a website for "average stuff" or "beige products"? FACT: People never got passionate about mediocre and average. While consumers and clients can find "best deals" and "natural foods" and "artisan goods," one doesn't find an aisle or a website menu tab offering "average stuff" without excelling in something (which might explain that while vanilla is necessary for the ice cream sundae, it's the hot fudge we all crave and talk about). ~ David Brier

Your competitors have the same idea of how unique, special, vital, and relevant they are with everyone spending a lot of money using the same words, messages, and promises to convince prospects how unique they each are. ~ David Brier

Build a brand or a brand will build you. ~ Richie Norton

Until you have a purpose and clear direction of your life (business) you would only be building a fake brand ~ Bernard Kelvin Clive

Be intentionally infectious. Make your brand contagiously buzz worthy. ~ Catrice M. Jackson

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace. ~ David Brier

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, "Why didn't we think of that?" Be very scared of "old tricks" and build a spirit of innovation. It's the "old tricks" that have the highest risk, not doing something bold. ~ David Brier

When people can't handle your light, it's because they haven't yet discovered their own, and you are a reminder of that. Don't take it personal, and don't shrink or hide. Either they will choose to shine or grab a pair of shades. ~ Catrice M. Jackson

If your Product or Service be the Backbone of the Organisation; Production and Operations be the Brain; Business Development and Marketing is considered as the Heart of the Organisation. For a Healthy and Prospering Company both Heart and Brain are Vital and Inseparable. ~ Ashu Gaur

Life is a game and there are many ways to keep score. Stick with your gut, reward your hard work with hard play, and you'll find yourself on top of the leaderboards. Building a brand is all about the vision and drive that goes into your day - both professionally and socially. ~ Bobby Marhamat

Narcissism is as profitable to a model as scruffiness is to a homeless person. ~ Mokokoma Mokhonoana

I didn't really know much about the Houdinis when I started. As soon as they sent me the script, I wanted to find out everything I could about Bess. Luckily, I have a really wonderful friend named Michael Mitnick, who's a writer. He was a magician as a child, and that led him to the theater, which led to drama school, and he writes films now. Magic was really his thing, growing up, so he put me in touch with his magic teacher who is a real Houdini expert. ~ Kristen Connolly

What lies behind two such expert poker faces? I wonder. For different reasons, for reasons professional or emotional, they likely have spent most or all of their lives wearing masks, cool and aloof and impenetrable. It serves them in the lab, in the research community, in our profession. It serves them, period.
Not me. Not me. ~ Megan Abbott

He liked to start sentences with okay, so. It was a habit he had picked up from the engineers. He thought it made him sound smarter, thought it made him sound like them, those code jockeys, standing by the coffee machine, talking faster than he could think, talking not so much in sentences as in data structures, dense clumps of logic with the occasional inside joke. He liked to stand near them, pretending to stir sugar into his coffee, listening in on them as if they were speaking a different language. A language of knowing something, a language of being an expert at something. A language of being something more than an hourly unit. ~ Charles Yu

Trust in families and in neighborhoods and individuals to make sense of the important question, 'What is education for?' If some of them answer differently from what you might prefer, that's really not your business, and it shouldn't be your problem. Our type of schooling has deliberately concealed the fact that such a question must be framed and not taken for granted if anything beyond a mockery of democracy is to be nurtured. It is illegitimate to have an expert answer that question for you. ~ John Taylor Gatto

Seriously, I do not know what to say of this book [ Absalom, Absalom!] except that it seem to point to the final blowup of what was once a remarkable, if minor, talent ... this is a penny dreadful tricked up in fancy language and given a specious depth by the expert manipulation of a series of eccentric technical tricks. The characters have no magnitude and no meaning because they have no more reality than a mince-pie nightmare. ~ Clifton Fadiman

Know your own child's behaviors and look deeper to find their meaning. Be the expert for your child. Discover the wonderful. ~ Liz Becker

Genuinely support people in ways you can. If you build great relationships and people get to like you for you, they will eventually promote what you do and would want to do business with you. The bottom line is that people love to do business with those they love and trust. Learn to understand people, your audience, their needs, and their real problem. If you are using a Facebook page or even your own profile, involve your friends in a fruitful discussion. Don't just make a post and leave to expect likes and comments. Take time to leave a note for a friend, ask about their business and what interests them. ~ Bernard Kelvin Clive

I will find you another long-forgotten Queen Mab poem in no time. Depend on it. I refuse to let Cody or anyone else know more about English Literature than me. So calm yourself, Elfish, and let an expert take over. ~ Martin Millar

Tiger is born into the home of an expert golfer and confessed "golf addict" who loves to teach and is eager to begin teaching his new son as soon as possible. ~ Geoff Colvin

Action isn't my forte. I'm an expert on contemplation and mild regret. ~ Robert Sheckley

Imitation limits imaginations ~ Bernard Kelvin Clive

The crisis besetting America is not just an economic or political crisis; something deeper is wreaking havoc across the land, a mercenary and utilitarian attitude that demonstrates little empathy for people's actual well-being, that dismisses imagination and thought, branding passion for knowledge as irrelevant. ~ Azar Nafisi

When your LinkedIn Profile doesn't sync with your Facebook persona, you are on a verge of sinking your brand ~ Bernard Kelvin Clive

At the very moment Mrs. Bentley was smiling down upon them with her yellow mask face, around a corner like an elfin band came an ice-cream wagon. It jingled out icy melodies, as crisp and rimmed as crystal wine-glasses tapped by an expert, summoning all. The children sat up, turning their heads, like sunflowers after the sun. (Season of Disbelief) ~ Ray Bradbury

I am an expert in the world of the supremely happy because I am happy. I've never met anybody as happy as I am - that, in itself, should make you unhappy. ~ Frederick Lenz

If we insist that public life be reserved for those whose personal history is pristine, we are not going to get paragons of virtue running our affairs. We will get the very rich, who contract out the messy things in life the very dull, who have nothing to hide and nothing to show and the very devious, expert at covering their tracks and ambitious enough to risk their discovery. ~ Charles Krauthammer

I need one psychological expert to help me concentrate. ~ Dana Hussein

A witch couldn't help being some kind of expert as to the ways people came into the world; by the time she was twelve, the older witches had trusted her to go out to a birth by herself. Besides, she had helped lambs to be born, even when she was quite small. It came naturally, as Nanny Ogg said, although not as naturally as you might think. She remembered Mr. and Mrs. Hamper, quite a decent couple who had three children in a row before they worked out what was causing it. ~ Terry Pratchett

Jesus was a management expert too. ~ George Carey

For every expert that says humans are the cause of 'climate change' there are 10 more who say we aren't. ~ Bradley A. Blakeman

I think the new ball is terrible. It's the worst decision some expert, whoever did it, made. It's terrible. It's like touching an exotic dancer and then going and touching a plastic blow-up doll. You know, it feels different. ~ Shaquille O'Neal

When the nurse leaves, Doctor Rose mouths, "Act like you're in pain." Then she mimics a painful expression in case Summer doesn't understand. On the contrary, Summer's an expert at interpreting body language and reading lips. It's all thanks to her observant nature while enslaved on the Cosmos. Who else could tell that Peter's discomfort is due to him wearing the same pair of underwear for a week straight? Ah, yes, she always knew when day six and seven approached. She watched the crew member with much amusement as he waddled, pulled wedgies, and scratched his bum relentlessly. Not that anyone else cared to know that little nugget of information. ~ Laura Kreitzer

You even called me stupid in your verse, and I'm almost agreeing, for where stupidity is involved, you are quite an expert, friend. ~ Franz Grillparzer

The biggest mistake a person can make is to lie to an engineer about a subject that they specialize in. ~ Steven Magee

It's the Hitler within us that's our problem," said the media expert Peter Boenisch. "Germans are pigheaded. The fascination of Hitler is a reaction to the complexity of the world, so complicated and so insoluble for the lower strata. There is no outlet for frustration. ~ Peter Wyden

Everyone is an expert on T.V., just as he is on education; everyone has some education and a T.V. set. ~ Judy LaMarsh

Twenty years in this business convinces me that any normal person using the customary three percent of the brain can pick stocks just as well, if not better, than the average Wall Street expert. ~ Peter Lynch

Businesses should absolutely set aside funding in their budgets for security consultants. Unless there is an expert on staff, and there usually is not, it needs to be outsourced. ~ Kevin Mitnick

Free-thinking, powerful, passionate women are dangerous to a conservative male-dominated culture. They tend to do what they want and believe is right...not what you tell them. And so patriarchal cultures have a deep-seated fear of women in their power, their ability to give life...and take life, their uncontrollable emotions, their intuition, their constant changing. Rather than seek partnership with this power, the patriarchal system has chosen to dominate and subdue the women who show signs of it through shaming, branding, naming, ostracising, traumatising, raping, medicating...and burning. In patriarchy powerful women are a threat. Their ~ Lucy H. Pearce

Identity is the role you chose to play in the story of the Universe. ~ Maria V. Shall

An expert is one who knows more and more about less and less until he knows absolutely everything about nothing. ~ Nicholas Murray Butler

You're an expert at sorry and keeping the lines blurry ~ Taylor Swift

Visibility doesn't automatically translate into value, don't just be everywhere, be where you are most needed. ~ Bernard Kelvin Clive

Her boozy breath was day-old, but of quality of Origin. Malt whisky, Carl guessed. The air was so thick with it, an expert would probably be able to determine the vintage. ~ Jussi Adler-Olsen

What makes you such an expert on alien life?" Scarlet asked after a few minutes.
"I've been all over the galaxy. Seen a lot of stuff," Han said. "Plus, I have common sense. ~ James S.A. Corey

Few places are more important for dressing appropriately than the workplace, where a professional appearance is crucial. ~ Susan C. Young

Personal branding is how you distinctively market your uniqueness. ~ Bernard Kelvin Clive