Brand Assessment Quotes

Feedbacks are brands free assessment tool ~ Bernard Kelvin Clive

I don't like to be in delineated moments. I don't like it when your reality feels prescriptive. I don't like Christmas holidays and their pseudo-joy. I don't like New Year's Eve. I don't like anything that feels like an established electromagnetic paradigm is pulling you into it's cliched forebear's footsteps. ~ Russell Brand

You need to assess yourself on a yearly basis and see how far you have gone and what you still need to work on ~ Sunday Adelaja

Health food shops can make people feel very important; it's like a brand new religion with people trying to convert you to quinoa. ~ Pippa Evans

History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding). ~ David Brier

Be intentionally infectious. Make your brand contagiously buzz worthy. ~ Catrice M. Jackson

In my view, the recognition that a person has distorted thinking that comes from or produces suffering is important, but it has no inherent implication for action. It doesn't imply medication, incarceration, or any particular brand of treatment. It just means stating openly that an internal conflict is not being resolved, is instead being expressed externally, and that those who did not cause the pain will be the ones to be blamed and to pay for it. ~ Sarah Schulman

Try it on."
"It's probably a little snug. Marcie tends to buy down when it comes to sizing." He merely smiled.
"It has a slit up the thigh." His smile depened.
"Zip it up?"
Patch's eyes made a slow assessment of me, sharpening to vivid black. "I'm going to have a hard time sending you off with Scott in that dress. Just a heads-up, if you come home and the dress looks even slightly tampered with, I will track Scott down, and when I find him, it won't be pretty. ~ Becca Fitzpatrick

To know a person's religion we need not listen to his profession of faith but must find his brand of intolerance. ~ Eric Hoffer

He's a child with a brand new toy, and I just hope he doesn't break me as soon as I'm out of the package. ~ J.M. Darhower

I never think, 'Where am I going to be in a year's time?' That seems to be a sure way of missing the fact that you might be quite happy now. ~ Jo Brand

I want to mark him permanently, brand him as mine. I grab my ankles to keep from grabbing him, digging my short, blunt nails into my flesh, the pain heightening my pleasure. ~ Cynthia Sax

The NeXT purchase is too little too late. The Apple of the past was an innovative company that used software and hardware technology together to redefine the way people experienced computing. That Apple is already dead. Very adroit moves might be able to save the brand name. A company with the letters A-P-P-L-E in its name might survive, but it won't be the Apple of yore. ~ Nathan Myhrvold

You have to have faith that if you want people to like your brand, you have to do likeable things. There has to be some degree of trust that, if you're an enjoyable brand, people will want to spend time with you. ~ Jeff Chapman

My own brand will stand or fall because of me. Dior won't fall if I fall. It will also still stand if I'm not there. I'm coming in there, and it's like a - I don't know the English word - like a passage. ~ Raf Simons

The fire you rubbed left its brand on the most vulnerable, most vicious and tender point of my body. Now I have to pay for your rasping the red rash too strongly, too soon, as charred wood has to pay for burning. When I remain without your caresses, I lose all control of my nerves, nothing exists any more than the ecstasy of friction, the abiding effect of your sting, of your delicious poison. ~ Vladimir Nabokov

The modern brand builder faces a difficult issue; communications theory is based on attitude change, and has limited implications for behaviour change. Games are characterised by interaction and behaviour rather than attitude, making the principles of gaming suited to brand building. I believe that games provide a practical template for brands that actively change behaviour. ~ Craig Atkinson

Approaches to differentiating can take many forms: design or brand image, technology, features, customer service, dealer network, or other dimensions. ~ Michael E. Porter

I'll not be changing, but America will. ~ Russell Brand

I have an older sister and my mom would dress us up identically, so in all of our pictures, we're in these giant pink, poufy outfits. I remember when I was four or five, we all went to a theme park and I had to go to the bathroom but couldn't hold it in anymore. Let's just say, I had to buy a brand new outfit! But that moment was the first time I remember ever wearing something different from my sister at an event. It was my breakthrough moment when I decided I was never going to match my sister again! ~ Analeigh Tipton

I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks. ~ Howard Schultz

To feel everything in every way; to be able to think with the emotions and feel with the mind; not to desire much except with the imagination; to suffer with haughtiness; to see clearly so as to write accurately; to know oneself through diplomacy and dissimulation; to become naturalized as a different person, with all the necessary documents; in short, to use all sensations but only on the inside, peeling them all down to God and then wrapping everything up again and putting it back in the shop window like the sales assistant I can see from here with the small tins of a new brand of shoe polish. ~ Fernando Pessoa

I'm kind of a dirty guy, a little Bill Laimbeer-ish. Those are the guys I used to watch growing up. I used to watch Karl Malone; now I watch Boozer and Elton Brand and try to emulate those guys as much as possible because those guys are about the same size as me. ~ Kevin Love

On the short walk to the front past the others, either bowing or kneeling or whirling or howling, I feel glad that my life is this way; so full of jarring experience. Sometimes you feel that life is full and beautiful, all these worlds, all these people, all these experiences, all this wonder. You never know when you will encounter magic. Some solitary moment in a park can suddenly burst open with a spray of preschool children in high-vis vests, hand in hand; maybe the teacher will ask you for directions, and the children will look at you, curious and open, and you'll see that they are perfect. ~ Russell Brand

We're expanding the brand. Bojana and I are indeed awaiting our second child. We're very excited. ~ Michael Weatherly

It seems to me that actual democracy is where all of us get to participate and it's not just a sort of a blunt little dry hump in a ballot box, but an actual penetrative process. ~ Russell Brand

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity. ~ Philip Kotler

Hey, Hiro," the black-and-white guy says, "you want to try some Snow Crash?"
A lot of people hang around in front of The Black Sun saying weird things. You
ignore them. But this gets Hiro's attention.
Oddity the first: The guy knows Hiro's name. But people have ways of getting
that information. It's probably nothing.
The second: This sounds like an offer from a drug pusher. Which would be normal
in front of a Reality bar. But this is the Metaverse. And you can't sell drugs
in the Metaverse, because you can't get high by looking at something.
The third: The name of the drug. Hiro's never heard of a drug called Snow Crash
before. That's not unusual -- a thousand new drugs get invented each year, and
each of them sells under half a dozen brand names.
But a "snow crash" is computer lingo. It means a system crash -- a bug -- at
such a fundamental level that it frags the part of the computer that controls
the electron beam in the monitor, making it spray wildly across the screen,
turning the perfect gridwork of pixels into a gyrating blizzard. Hiro has seen
it happen a million times. But it's a very peculiar name for a drug.
The thing that really gets Hiro's attention is his confidence. He has an
utterly calm, stolid presence. It's like talking to an asteroid. Which would
be okay if he were doing something that made the tiniest little bit of sense.
Hiro's trying to read some clues in the ~ Neal Stephenson

the problem with most brand stories is that they're told by the wrong people. ~ Bryan Eisenberg

Carve-out a niche, craft a personal pitch, push-out content and your brand is enriched. ~ Ryan Lilly

On its first over was the famous picture of Earth taken from space; its subtitle was "Access to Tools." The underlying philosophy was that technology could be our friend. Brand wrote on the first page of the first edition, "A realm of intimate, personal power is developing- power of the individual to conduct his own education, find his own inspiration, shape his own environment, and share his adventure with whoever is interested. Tools that aid this process are sought and promoted by the Whole Earth Catalog. ~ Walter Isaacson

I am naïve and I have fucked up but I tell you something else. I believe in change. I don't mind getting my hands dirty because my hands are dirty already. I don't mind giving my life to this because I'm only alive because of the compassion and love of others. ~ Russell Brand

Rebrand is not just about buzzing brand words; it's about repurposing your lives, finding your true voice and building an authentic brand that impact lives. It's a call to reexamine our lives, our goals and dreams; to think about why we do what we do, to align lives back to source (God) and connect with the hearts of people. It's a movement, to help, to add value, to create meaning, to impact lives. ~ Bernard Kelvin Clive

Family is all politics. Everyone hates each other's guts, if they're honest… Most brothers and sisters try to top each other, given the chance; you always get the worst wars in countries with big families….People have kids because they go soft in the head, tarts especially. They forget what it's like to be a kid themselves and want to remember through their own. They don't want us, not real brand-new people who puke and criticise and tell them to bog off: they want their own frigging innocence back. They want to have their own lives back again, with the bad bits taken out. Quite frankly, they'd be better off with a dog. ~ Amanda Craig

How can I throw my life away in the least unhappy way? ~ Stewart Brand