Henrik Fisker Quotes

You know what? Starting a car company is risky.

The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You're doing a lot of things that in an established company are already done.

One of the big failures for the big auto companies is that even the CEO and the top management often don't understand design and manufacturing. As a CEO, you have to make decisions; you need to have knowledge.

I remember, as a kid, riding in the back of my dad's old Saab 95 in Denmark. We were on the highway, and suddenly this silver Maserati Bora came upon us, then passed. At the time, to me, this car looked like a spaceship.

I have a 100-mile round trip commute on some of the nations' busiest roads and enjoy every minute of it.

I like doing business with people in India.

I like to have the widest part of the car being the wheels and not the body. It gives it a more athletic look and, with the sculpture, helps make a car look sexy.

A painting doesn't have to have a real usability other than you looking at it. Obviously, a car, an engine, or battery has to fit people's needs.

I could imagine that boats sailing in harbors will only use electric engines. And then once they are out in the water they will use diesel.

You always have to stimulate the senses.

I come from Denmark; Fisker Automotive comes from California.

When we first showed the Karma in January 2008, we had barely started the company.

Most automakers develop multiple options for a single project. Then they present those options to a committee of executives who decide which one to go with. That takes a lot of time.

Once investors come in, it's hardly your company anymore!

I believe there's still room for the dream a lot of people in the industry have - to design and build your own cars.

The car is the most regulated thing in the world. It's more complicated to make a car than it is to send a rocket to space.

When I see a car I've designed going down the street and somebody admiring it, that's a nice feeling.

I like to come up first of all with a free idea, thinking about and obviously understanding what is necessary for it to become a car.

I've always wanted to design a Mustang. I just never really had the opportunity in my career because the timing was never right.

I want to explore the existing manufacturing abilities of Indian companies and create products together.

If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life.