Focus Groups Quotes

There's a reason they say nothing good ever came out of a committee. Beware of Focus Groups, Working Parties, Conference Calls, and people who find ninety-nine reasons to say no before they find a single reason to say yes. It's these people who are responsible for most of the evil in the universe. ~ James Goss

Because of the spin-meisters and the focus groups and the way politics is run now. It's run by polls and focus groups. So it's even more true today, I think, than it was some 40 years ago. ~ Bob Newhart

Noble again chose Larry McCarthy, the veteran media consultant who was known for his ability to distill a complicated subject into a simple, potent, and usually negative symbol. McCarthy had a reputation for being a particularly shrewd consumer of O, or opposition research on the rival candidates he was targeting. He often honed his ads using polls, focus groups, micro-targeting data, and "perception analyzers" - meters that evaluated viewers' split-second reactions to demo tapes. McCarthy ~ Jane Mayer

I don't hide my emotions from people. I am not a focus-group tested, blow- dried candidate or governor. ~ Chris Christie

When you sit and watch the film with an audience, the focus groups and the cards and all of that is the less what you're worrying about. When you watch a film with an audience you see what is working and what's not working. ~ Christopher McQuarrie

the inventors and company executives don't generally partake in their own creations. Thus the heavy reliance on focus groups with the targeted consumer. ~ Michael Moss

What seemed novel about the use of focus groups in the 1992 campaign was the increasingly narrow part of the population to which either party was interested in listening, and the extent to which this extreme selectivity had transformed the governing of the country, for most of its citizens, into a series of signals meant for someone else. ~ Joan Didion

The British press ... [claimed that Tony] Blair was simply Bush's poodle - a favorite phrase, bewilderingly popular, although it made no sense - and that he was ignoring the will of the British people. Considering the hacks had spent Blair's first six years in office condemning him for relying on focus groups and opinion polls for his policies - in other words, paying attention to nothing but the will of the people, or at least their whims - that seemed a little rich to me, but as I said, logical consistency has never figured highly in the British media's scale of values. ~ Larry King

The Republican Party is slightly ahead of Democrats when it come to devaluing any traditional understanding of foreign and national security policy. This is not surprising, because in all other matter of public policy, the GOP has strictly subordinated practical governance and problem solving to the emotional thematics of an endless political campaign. Whether the topic is Iran, Russia, or the proper level of defense spending at a time of high deficits, the GOP's stance has little to do with the merits of the situation; it is a projection of domestic political sloganeering. Taking a position on anything, whcther it be Ukraine or the efficacy of drones, boils down to a talking-point projection of focus groups-tested emotional themes: strength versus weakness, standing tall versus cutting and running, acting versus thinking." pp. 157-158 ~ Mike Lofgren

By that I mean, I think that it is true that politics and political heroes have to satisfy our need to be greater than mortal in some way, and that's led them into creating illusions, sound bites, focus groups that tell you what to do. ~ Sydney Pollack

Don't underestimate the value people place on authenticity. Politicians listen to the focus groups and say the things they think people want to hear. But after 30 years of reading consumers, I know that they can smell phonies. ~ Rochelle B Lazarus

If life is a movie most people would consider themselves the star of their own feature. Guys might imagine they're living some action adventure epic. Chicks maybe are in a rose-colored fantasy romance. And homosexuals are living la vida loca in a fabulous musical. Still others may take the indie approach and think of themselves as an anti-hero in a coming of age flick. Or a retro badass in an exploitation B movie. Or the cable man in a very steamy adult picture. Some people's lives are experimental student art films that don't make any sense. Some are screwball comedies. Others resemble a documentary, all serious and educational. A few lives achieve blockbuster status and are hailed as a tribute to the human spirit. Some gain a small following and enjoy cult status. And some never got off the ground due to insufficient funding. I don't know what my life is but I do know that I'm constantly squabbling with the director over creative control, throwing prima donna tantrums and pouting in my personal trailor when things don't go my way.

Much of our lives is spent on marketing. Make-up, exercise, dieting, clothes, hair, money, charm, attitude, the strut, the pose, the Blue Steel look. We're like walking billboards advertising ourselves. A sneak peek of upcoming attractions. Meanwhile our actual production is in disarray--we're over budget, doing poorly at private test screenings and focus groups, creatively stagnant, morale low. So we're endlessly tinkering, touching u ~ Tatsuya Ishida

You write things that are of interest to you. There's no focus group. ~ Zach Galifianakis

The good news from the U.S. military survey of focus groups is that Iraqis do accept the Nuremberg principles. They understand that sectarian violence and the other postwar horrors are contained within the supreme international crime committed by the invaders. ~ Noam Chomsky

Pundits, opponents, and disillusioned supporters would blame Obama for squandering the promise of his administration. Certainly he and his administration made their share of mistakes. But it is hard to think of another president who had to face the kind of guerrilla warfare waged against him almost as soon as he took office. A small number of people with massive resources orchestrated, manipulated, and exploited the economic unrest for their own purposes. They used tax-deductible donations to fund a movement to slash taxes on the rich and cut regulations on their own businesses. While they paid focus groups and seasoned operatives to frame these self-serving policies as matters of dire public interest, they hid their roles behind laws meant to protect the anonymity of philanthropists, leaving more folksy figures like Santelli to carry the message. ~ Jane Mayer

the early 1980s, the A&W fast-food restaurant chain introduced a burger with a third of a pound of beef to compete with McDonald's popular quarter pounder. Although most customers preferred A&W's new burger in taste tests, it was a big disappointment in the marketplace. When focus groups were run to get to the bottom of this paradox, A&W discovered that many customers thought a burger with one-third of a pound of beef was less generous than one with one-quarter of a pound. Customers were attending to the denominator, just not very intelligently: The smaller "3" led many to conclude that one-third is smaller than one-quarter!21 ~ Thomas Gilovich

I have to write the story I want to write. I never wrote them with a focus group of 8-year-olds in mind. I have to continue telling the story the way I want to tell it. ~ J.K. Rowling

We only do what we think is good and what we're happy with. I do that in stand-up, I even do it with my children's books. I don't do market research, I don't have focus groups, I don't care. I don't care if it fails, honestly. I'd rather have something that's completely mine fail than something succeed that I'm not proud of. ~ Ricky Gervais

The marketing geniuses on the corporate side of the country music labels had decided to start using focus groups to test their products before they were developed or released. An example of this would be to ask the focus group whether they liked sad songs or happy songs. "We like happy songs!" the focus group would chirp, and the word would go back to the writers and producers to come up with "happy" songs to record. This made it especially hard on the songwriters, who rarely feel a need to write when they are happy, as then they are busy luxuriating in the pleasure of happiness. When something bad happens, they want to find a way to transcend it, so they write a song about it. When Hank Williams, one of the greatest and most successful country artists of all time, wrote a song like "Your Cheatin' Heart" or "I'm So Lonesome I Could Cry," he wasn't writing "happy" songs, yet they made the listener feel better. The listener could feel that someone else had gone through an experience similar to the listener's own, and then went to the trouble and effort to write it down accurately and share the experience like a compassionate friend might do. In this way, hearing a song like "I'm So Lonesome I Could Cry" could make the listener feel better, or "happy. ~ Linda Ronstadt

When it went on the air, the sales department hated it. It was the highest advertising pullout show in the history of NBC. At the early focus groups, people were saying, 'Who are these people? Why should we watch them? ~ Dick Wolf

The most powerful people on earth are focus groups. ~ William J. Clinton

Most writers cannot afford focus groups or A/B testing, but they can ask a roommate or colleague or family member to read what they wrote and comment on it. Your reviewers needn't even be a representative sample of your intended audience. Often it's enough that they are not you. This does not mean you should implement every last suggestion they offer. Each commentator has a curse of knowledge of his own, together with hobbyhorses, blind spots, and axes to grind, and the writer cannot pander to all of them. Many academic articles contain bewildering non sequiturs and digressions that the authors stuck in at the insistence of an anonymous reviewer who had the power to reject it from the journal if they didn't comply. Good prose is never written by a committee. A writer should revise in response to a comment when it comes from more than one reader or when it makes sense to the writer herself. ~ Steven Pinker

As any organizer of focus groups will tell you, people's views on highly emotional subjects, from immigration to abortion to drugs, will change just 30 minutes into a face-to-face discussion with people of differing views, provided that they are all given the same information and ground rules that enforce civility. One of the problems of pluralism, then, is the assumption that interests are fixed and that the role of the legislator is simply to act as a transmission belt for them, rather than having his own views that can be shaped by deliberation. ~ Anonymous

To me the cynics are the ones in the boardrooms with the reports from the focus groups. ~ George Carlin

When Jesus's followers asked him to teach them to pray, he didn't tell them to divide into focus groups and look deep within their own hearts. ~ N. T. Wright

About 85 percent of what you see is just because I get on the phone and [say], 'Let's go do this'. I don't do any market research or test groups or focus [groups]. I just go, 'It's my company; would I buy it, personally?' ~ Todd McFarlane

The growing influence of focus groups means we are all in danger of being excessively cowed by their feedback. ~ Charles Kennedy

This party will not take its position based on public opinion polls. We will not take a stand based on focus groups. We will not take a stand based on phone-in shows or householder surveys or any other vagaries of pubic opinion. ~ Stephen Harper

When we started NFL Films, there were no focus groups, there were no demographic studies, there were no surveys. Every decision that we made, we made with our hearts, not with our heads. And, in the very beginning, we really didn't even have a business plan. ~ Steve Sabol

And the inner dynamics of Hollywood are like politics. Say you give a script to a group of executives - they all sit around, afraid to voice an opinion, saying nothing, waiting to know what the consensus is. Just like focus groups, opinion polls or a cabinet. ~ Joe Eszterhas

Big-time directors and the studios that bankroll them prefer to dwell in the comfortable, familiar center, where mammon is God and the only divine word comes from focus groups. ~ Richard Corliss

10 Keys To Success:
Focus
Perseverance
Ability to adapt
Diplomacy
Flexibility
Open to change
Make no excuses
Complain little
Personal responsibility
Faith ~ Charles F. Glassman

I want to be president because I have the sensitivity, as a woman, to listen. I'm a different candidate ... different because I don't belong to powerful, privileged groups, because I'm honest. ~ Josefina Vazquez Mota

Only one thing has to change for us to know happiness in our lives: where we focus our attention. ~ Greg Anderson

The golden rule is work fast. As for framing, composition, focus-this is no time to start asking yourself questions: you just have to trust your intuition and the sharpness of your reflexes. ~ Jacques-Henri Lartigue

I want to focus on the importance of supporting marriage. I always speak about the need to respect everyone's human dignity - regardless of their sexual orientation. I think strengthening marriage is something that benefits everyone. ~ Salvatore J. Cordileone

To experience the satisfaction and enjoyment of success in life, a definitive goal is essential. Many people fail at this vital point. The goal must be definite and specific, not in any sense vague or fuzzy. And to prove attainable, its image needs to be sharpened and resharpened continually, so that it stands out vividly in your thoughts. You must know, at all times, precisely and for certain what it is you want to accomplish and achieve. Strong and organized purposefulness toward a definite objective will focus your powers into a strong motivation in attainment of your goal. ~ Norman Vincent Peale

A page a day means I need to focus on a gag a day, and that's great for laughs but bad for plot, and I'm primarily a plot guy. ~ Doug TenNapel

Your life looks like a prison because you focus on the things you wish you had and thus don't appreciate what you already have.
So why don't you try to see the abundance in your life? Because, if you haven't noticed, you've got many things to thank for. Just look around. ~ Lidiya K.

If you want to change your life for the better, simple, just choose health for yourself and others, every step, every mode, and every turn; in your psyche, emotions, mental focus, and body; in your thoughts, words, and deeds. Start with the part of your being that your will and willingness currently have a better hold on. It is the body for some, mental focus for some, emotion and psyche for others. And then as you begin to see yourself get healthier and stronger, and hence happier, apply the realized health, strength, and happiness to choose health toward your whole being, past the part of your being you started with, and then you see very quickly that infinite happiness is you, supreme wisdom is you, indomitable power is you, and that you are the sole (soul :) ) Universe potential, and have always been!
Unconditional health be you always! Vijayi Bhava! Victory be yours!

Amma, 'A Iyer in Jose's Well ~ Sheshadharananda

I can't help seeing 'Waste Land' as the third in a triptych with my earlier films 'Devil's Playground' and 'Blindsight,' and not least in the awe and gratitude I feel for the group of people who were courageous enough to share their stories with us - and to live lives so rich in inspiration for us all. ~ Lucy Walker

At the end of the day, that's what a family is - a group of different people who accept each other. ~ Sara Sheridan

Power is required for communication. To stand before an indifferent or hostile group and have one's say, or to speak honestly to a friend truths that go deep and hurt these require self-affirmation, self-assertion, and even at times aggression ... My experience in psychotherapy convinces me that the act which requires the most courage is the simple communication, unpropelled by rage or anger, of one's deepest thoughts to another. ~ Rollo May

Satan delegates high-ranking members of the hierarchy of evil spirits to control nations, regions, cities, tribes, people groups, neighborhoods and other significant social networks of human beings throughout the world. Their major assignment is to prevent God from being glorified in their territory, which they do through directing the activity of lower-ranking demons. ~ C. Wagner

Do not focus your thoughts among the confused wheels of secondary causes, as -'O if this had been, this had not followed!' Look up to the master motion of the first wheel. In building, we see hewn stones and timbers under hammers and axes, yet the house in this beauty we do not see at the present, but it is in the mind of this builder. We also see unbroken clods, furrows, and stones, but we do not see the summer lilies, roses, and the beauty of a garden. Even so we do not presently see the outcome of God's decrees with his blessed purpose. It is hard to believe when his purpose is hidden and under the ground. Providence has a thousand keys to deliver his own even when all hope is gone. Let us be faithful and care for our own part, which is to do and suffer for him, and lay Christ's part on himself and leave it there; duties are ours, events are the Lord's. ~ Samuel Rutherford

He motions to the glue brush. "Can I have some?"
I start to grab it so I can pass it to him. He reaches for it at the same time. Our fingers touch, and the moment they do the fluorescent lights overhead flicker and then fizzle out.
Everyone moans, even though we can all still see. There's enough light from the outside filtering in, just not enough for us to really focus on the finer details.
Nick's fingers stroke mine lightly, so lightly that I'm almost not sure the touch is real. My insides flicker like the art room lights. They do not, however, fizzle. I turn my head to look him in the eye.
He leans over and whispers, "It will be hard to be just your friend."
The lights come back on.
"Just a little brownout." The art teacher smiles and holds out her arms. "Welcome to Maine, Zara. Land of a million power failures."
Nick's breath touches my ear. "I heard you didn't drive to school. I'll bring you home after cross-country,okay?"
"Okay," I say, trying to be all calm, but what I really want to do is leap up and do a happy dance all over the art room. Nick is driving me home. ~ Carrie Jones

It is very difficult to develop a proper sense of self-esteem in a dysfunctional family. Having very little self-worth, looking at one's own character defects becomes so overwhelming there is no room for inward focus. People so afflicted think: "I need to keep you from knowing me. I have already rejected me, but if you knew how flawed I am, you would also reject me…and since this is all I have, I could not stand any more rejection. I am not worthy of someone understanding me so you will not get the chance...so I must judge, reject, attack, and/or find fault with you. I don't accept me so how can I accept you? ~ David Walton Earle

Focus on the possibilities that await you, not of the emptiness that drives you to seek constant distraction. ~ Sravani Saha Nakhro

I wondered what it was like to live in a world with the freedom to choose. Did you somehow lose yourself, or your focus, when decisions pulled your mind in so many directions? Was it confusing, burdensome, somehow? ~ Sarah Domet

I can't bear to hear a human being spoken of with contempt just because of his group identification ... It's these respectable people here who create those hooligans out there. ~ Isaac Asimov

I was a producer and rapper before Linkin Park. Once the band took off, it was the center of my focus. A couple of years ago, I started missing doing straight-up hip hop, and that's when Fort Minor began. ~ Mike Shinoda

Whenever your mind is totally absorbed in whatever activities you are performing, your mind will remain calm and content. ~ Chin-Ning Chu

Why do we focus on certain things at the expense of others? We will risk our lives to save a person from drowning, yet not make a donation that could save dozens of children from starvation. We install solar panels when their impact on CO2 emissions is minimal - and indeed may have a net negative effect if manufacturing and installation are taken into account - rather than contributing to more efficient infrastructure projects. ~ Graeme Simsion

The more you choose to focus on the positive, the more positive will come into focus. The choice is yours. ~ Charles F. Glassman

The lowest-hanging fruit in preventative medicine is just to really focus on nutrition. ~ Peter Thiel

On either side of them the essence of honky tonk beach resort had now enclosed them: gas stations, fried clam stands, Dairy Treets, motels painted in feverish pastel colors, mini golf.

Larry was drawn two painful ways by these things. Part of him clamored at their sad and blatant ugliness and at the ugliness of the minds that had turned this section of a magnificent, savage coastline into one long highway amusement park for families in station wagons. But there was a more subtle, deeper part of him that whispered of the people who had filled these places and this road during other summers. Ladies in sunhats and shorts too tight for their large behinds. College boys in red and black striped rugby shirts. Girls in beach shifts and thong sandals. Small screaming children with ice cream spread over their faces. They were American people, and there was a kind of dirty, compelling romance about them whenever they were in groups never mind if the group was in an Aspen ski lodge or performing their prosaic/ arcane rites of summer along Route 1 in Maine. And now all these Americans were gone. ~ Stephen King

We often focus on what is wrong and complain that nothing is beautiful. ~ Debasish Mridha

When you are able to shift your inner awareness to how you can serve others, and when you make this the central focus of your life, you will then be in a position to know true miracles in your progress toward prosperity. ~ Wayne W. Dyer

Hold your horses. I'm coming." ...
"From where I'm standing you're just breathing laboriously."
The snow swam out of focus. "Breathing hard. Are you coming or just breathing hard. You've got to get your one-liners straight. ~ Ilona Andrews

Humor requires perspective. Perspective requires focus. Focus requires balance. Balance requires attention to the present moment. In the 'now' one is freed from labels. Success and failure, good luck and bad - they're all constructs of your mind. ~ Tom Bergeron

Keep the focus of your life in the here and now. ~ Caroline Myss

FDR rejected Hamilton's focus on the needs of an economic elite in favor of «jefferson's focus on the needs and interst of the common man.
Pursuing the American Dream, 6, 175 ~ Calvin C. Jillson

It wasn't an awe striking moment; I didn't lose my breath or stumble over my words. It was gradual, like going to sleep. It happens slowly, at first, you're restless, and you think it will never happen, and then the spell of seductive sleep falls upon you. And you're in that wonderful stage of ease and peacefulness where you're still awake but know your being slowly consumed by this wonderful sweet sensation. Then it devours you, and you forget everything else around you, and you just focus on what is going on in the here and now. And there is never one moment during this-this dream that you know with your entire mind that it's true. Your body knows, your heart knows but not your mind. Your mind is the only thing unaware of this action, it's helpless, and so it relies on every other part of the body to make the right decisions. The sad part? The mind doesn't even know it's helpless, but it doesn't matter, because in those moments when you're under that spell, the brain couldn't be happier. ~ Aliza Bell

At its best, climbing becomes a life focus around which everything else must orbit and at its least is an excellent diversion from the real world. ~ Todd Skinner

As a young Christian, I was praying fervently one day for guidance on a particular issue when I felt the Spirit gently interrupt. I was shocked to think I heard him suggest that I was too busy seeking his will. How could that be? Then I heard the rest of his suggestion. "Don't seek my will in this matter. Seek me - and then you will know my will." Seeking God's will is important, but in this case my focus was wrong. ~ Craig S. Keener

VanessaPlace Inc. is a trans-national corporation whose sole mission is to design and manufacture objects to meet the poetic needs of the human heart, face, and form. What is poetry really worth? What is poetry's purpose - personally, culturally, politically, financially? VanessaPlace offers a language-based solution to these and other dilemmas facing the culture business today. The poetry-products of VanessaPlace turn cultural capital into capitalized culture through a game-changing, dynamic shift of focus from manifesto to manifestation. ~ Vanessa Place

Every experience, however bitter, has its lesson, and to focus one's attention on the lesson helps one overcome the bitterness. ~ Edward Howard Griggs

We have to change the culture from one in which people simply do their own job in their own function to make their own numbers look good (a vertical focus) to one in which people are focused horizontally on the customer and on improving value streams that deliver value across functions. ~ Jeffrey K. Liker

When I describe priming studies to audiences, the reaction is often disbelief. [ ... ] The idea you should focus on, however, is that disbelief is not an option. The results are not made up, nor are they statistical flukes. You have no choice but to accept that the major conclusions of these studies are true. More important, you must accept that they are true about you. [ ... ] You do not believe that these results apply to you because they correspond to nothing in your subjective experience. But your subjective experience consists largely of the story that your System 2 tells itself about what is going on. Priming phenomena arise in System 1, and you have no conscious access to them. ~ Daniel Kahneman

A group of women who valued motherhood, but valued it on their own timetable, began to make a new claim, one that had never surfaced in the abortion debate before this, that abortion was a woman's right. Most significantly, they argued that this right to abortion was essential to their right to equality
the right to be treated as individuals rather than as potential mothers. ~ Kristin Luker

Faced with what seems like an impossible task, a group of folks will do well to remember the African proverb: When spider webs unite they can tie up a lion. ~ Johnnetta B. Cole