Brand Equity Quotes

Cost does not equal value ... and low cost parts decrease brand equity for a very long time. ~ Tom Peters

Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead. ~ Gary Vaynerchuk

There is no point in retaining a brand equity if it has no traction with consumers, or has no likelihood of doing so. ~ Nick Cooper

On average, it takes as much as $100 million in paid media for a brand to be a household name in America. Marketing partnerships are the best form of off-balance sheet financing one can ever find. Smart startups use this technique to scale their companies and build their brand equity. ~ Jay Samit

Every consultant needs to understand that their competitive advantage and brand equity doesn't just come from their training and experience. It is the historical context of where they were born and raised, and major influences in their lives that makes each consultant unique. ~ Cindy Ann Peterson

A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it. ~ Stephen B. Shepard

Turns out it was mostly a lie. But, at least for a short while, it was a beautiful one. ~ Russell Brand

Mark Twain, the thinking man's Colonel Sanders, reputedly said, America is New York, New Orleans, and San Francisco. Everywhere else is Cleveland. ~ Russell Brand

I do have a small collection of traditional SF ideas which I've never been able to sell. I'm known as a fantasy writer and neither my agent nor my editors want to risk my brand by jumping genre. ~ Lynn Abbey

Everyone in comedy thinks if you go to the U.S. you become a global star but, unfortunately, I've always been a bit anti-American - so I never did. ~ Jo Brand

Dear Sirs," Flick began before loudly inhaling, "On account of there being no heat down here in account of the being no electricity on account of the brand-new energy rations so thoughtfully and nobly and honorably imposed on the steerage decks by Sovereign Nicolaeus on account of the blackouts - Aster fell prey to a brief fit of hypothermia-induced delirium de spoke against you in her maddery. She's healed up now so you don't have to worry about it happening again. ~ Rivers Solomon

You shouldn't eat animals, it's mean to them, ~ Russell Brand

Tool - something with a use on one end and a grasp on the other end. ~ Stewart Brand

The true essence of reconciliation is more than making friends with nonindigenous people. Our motto is united Australia, one that respects the land and the heritage of its indigenous peoples and provides justice and equity for all. I think reconciliation is about changing the structures that govern us and trying to influence opinion leaders in whatever way we can. ~ Jackie Huggins

No. No, you're not like him," she spat. "You're your very own brand of fucked up, Lucien. ~ Kitty French

God seemed to have become a brand, a packaging, and people purchase this trusted brand with such faith and devotion that they no longer care who the vendor is. ~ Justin Villanueva

In the U.S., the 400 richest people have as much as 185 million people, over 60 percent of the population. As absurd as that is, on a global scale, the richest 85 people have as much as 3.5 billion people, half of humanity! ~ Russell Brand

Madlen came to sit beside her on the bed. "Lady Queen," she said with her own particular brand of rough gentleness. "It is not the job of the child to protect her mother. It's the mother's job to protect the child. By allowing your mother to protect you, you gave her a gift. Do you understand me? ~ Kristin Cashore

A brand vision should attempt to go beyond functional benefits to consider organizational values; a higher purpose; brand personality; and emotional, social, and self-expressive benefits. ~ David A. Aaker

Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death? ~ David Brier

He had that brand of pragmatism that would find her the first brewing tea after Armageddon. ~ Clive Barker

State funds, private equity, venture capital, and institutional lending all have their role in the lifecycle of a high tech startup, but angel capital is crucial for first-time entrepreneurs. Angel investors provide more than just cash; they bring years of expertise as both founders of businesses and as seasoned investors. ~ Jay Samit

When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better. ~ Simon Mainwaring

An act against the Constitution is void; an act against natural equity is void. ~ James Otis

The job of the brand is to make that name
and that logo stand for something. To live its founding principles each day. To stay true. ~ David Hieatt

Every growing brand thrives on brand influencers and advocates ~ Bernard Kelvin Clive

Then there were the groups organized primarily around religious beliefs. These identified themselves as mujahedeen, which basically means "people on jihad" - or murderers in the name of God. They were dedicated to killing Americans and Muslims who didn't believe in the brand of Islam that they believed in. ~ Chris Kyle

Books leave gestures in the body; a certain way of moving, of turning, a certain closing of the eyes, a way of leaving, hesitations. Books leave certain sounds, a certain pacing; mostly they leave the elusive, which is all the story. They leave much more than the words. ~ Dionne Brand

You have to be very brave and very entrepreneurial - you have to dare to create your own brand. ~ Delphine Arnault

If private-equity firms are as good at remaking companies as they claim, they don't need tax loopholes to make money. ~ James Surowiecki

The Copse at Hurstbourne is one of those fancy-sounding titles for a brand-new tract of condominiums on the outskirts of town. 'Copse' as in 'a thicket of small trees.' 'Hurst' as in 'hillock, knoll, or mound.' And 'bourne' as in 'brook or stream.' All of these geological and botanical wonders did seem to conjoin within the twenty parcels of the development, but it was hard to understand why it couldn't have just been called Shady Acres, which is what it was. Apparently people aren't willing to pay a hundred and fifty thousand dollars for a home that doesn't sound like it's part of an Anglo-Saxon land grant. These often quite utilitarian dwellings are never named after Jews or Mexicans. Try marketing Rancho Feinstein if you want to lose money in a hurry. Or Paco Sanchez Park. Middle-class Americans aspire to tone, which is equated, absurdly, with the British gentry. ~ Sue Grafton

Lion Capital also nominated one of its founding partners, Lyndon Lea, to American Apparel's board in place of another nominee, Gene Montesano, the founder of Lucky Brand Jeans, whose name the hedge fund is withdrawing. ~ Anonymous

You can't suddenly say, 'I want a brand new habit tomorrow,' and expect it to be easy and effortless. ~ Charles Duhigg

It's difficult to believe in yourself because the idea of self is an artificial construction. You are, in fact, part of the glorious oneness of the universe. Everything beautiful in the world is within you. No one really feels self-confident deep down because it's an artificial idea. Really, people aren't that worried about what you're doing or what you're saying, so you can drift around the world relatively anonymously: you must not feel persecuted and examined. Liberate yourself from that idea that people are watching you. ~ Russell Brand

I have to manage and protect my brand. For the details I can always hire people who can knuckle down much better. For that I need people who are different to myself. People who compensate for my weaknesses. ~ Stelios Haji-Ioannou

[I believe in] the throne ... parliamentary institutions ... private enterprise and individual opinion against the socialization of the state ... equity in the distribution of public burdens and strict maintenance of public faith with the creditors of the state [and] a fresh guarantee of peace by an alliance with France and ... Belgium for the defence of our common interests against unprovoked attack. ~ Austen Chamberlain

We should always hope and expect to see a brand new day filled with hope, love and joy. ~ Bamigboye Olurotimi

Birthdays are nature's way of telling you to eat more cake. ~ Jo Brand

It's actually very hard when you're settled in one place to completely uproot yourself and go. ~ Jo Brand

We have history as a guide, and history suggests that this brand of comprehensive reform ... is a recipe for failure. ~ David Vitter

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals. ~ George Lois

Our brand of democracy is hard. But I can promise that a year from now, when I no longer hold this office, I'll be right there with you as a citizen - inspired by those voices of fairness and vision, of grit and good humor and kindness that have helped America travel so far. ~ Barack Obama

Even if you delegate that responsibility, ultimately you are the one responsible for how
your brand is portrayed. ~ Amber Hurdle

Never try to solve the problem for the spirits by thinking about the details, but think of how you will feel when it is solved for you. ~ Damon Brand

Tweet and post softly of your brand. But carry a big stick. ~ Timi Nadela

Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now. ~ Mark Zuckerberg

Laws are often made by fools, and even more often by men who fail in equity because they hate equality: but always by men, vain authorities who can resolve nothing. ~ Michel De Montaigne

But you haven't had my brand of dangerous. ~ Ella Dominguez

She was sweet, genuine, sexy as fuck, and broken. That was the one thing he kept coming back to. Even as she tried to put on a brave front, he could see that she was still suffering. He wasn't sure if his natural brand of fuck 'em and bounce was gonna be any help to her, but he knew he didn't like the raw deal she'd gotten. If he could bring her out of that shell just a little, give her some of her own back well then. ~ Jordan Silver

Story-selling is the secret to successful brand selling ~ Bernard Kelvin Clive

He couldn't see her, sitting outside in the darkness, looking in at the light. A pair of actors trapped in a recondite play with no hint of plot or narrative. Stumbiling through their parts nursing someone else's sorrow. Grieving someone else's grief. Unable somehow to change plays. Or purchase, for a fee some cheap brand of exorcism from a conveyor with a fancy degree, who would sit them down and say in one of many ways: " Your not the sinners. You're the sinned against. You were only children.You had no control. You are the victims, not the perpetrators." It would of helped if they could of made that crossing. If only they could have worn, even temporarily, the tragic hood of victim hood ~ Arundhati Roy

When you present your brand consistently people come to know what to expect from you and ultimately look to you for insights and leadership in your niche. ~ Areva Martin

When the man who knows all about the fruit fly chromosomes finds himself sitting next to an authority on Beowulf, there may be an uneasy silence. ~ Brand Blanshard

I'm a lawyer. I go for due process; I go for fairness and equity - these values mean a lot to me. ~ Mohamed ElBaradei