Target Market Quotes

The perfect target market for a startup is a small group of particular people concentrated together and served by few or no competitors. Any big market is a bad choice, and a big market already served by competing companies is even worse. This is why it's always a red flag when entrepreneurs talk about getting 1% of a $100 billion market. In practice, a large market will either lack a good starting point or it will be open to competition, so it's hard to ever reach that 1%. And even if you do succeed in gaining a small foothold, you'll have to be satisfied with keeping the lights on: cutthroat competition means your profits will be zero. ~ Peter Thiel

A brick could be used to help you write the book you've always wanted to write. That is, if you wanted to write a book on masonry with a target market of two - your parents. ~ Jarod Kintz

Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product. ~ Douglas Rushkoff

A good novel doesn't just transcend the boundaries of its target market - it knows nothing about target markets. ~ Julianna Baggott

The target market is for people who have not been entrenched in Web culture. ~ John Patrick

Only the living can read. This means that when I write, my target market is people of the future. Greetings, people of the moon! ~ Jarod Kintz

What is happening on the inside, is reflected on the outside. If you lack the confidence, you very well may feel pushy in selling your product or service. If you lack a clear plan on exactly how to grow your business, you're going to play it safe rather than do what it takes. If you feel desperate, your prospect no doubt will feel your push. If you're unclear about your exact target market, then implementing focused marketing will be nearly impossible because you don't know where your target market hangs out, their preferences, and even what and where they buy. The more you nurture your inner entrepreneur, the more it affects the outcomes of your business. ~ Lisa A. Mininni

Your personal brand must exude who you are, what you stand for, specifies your target market, what value you intend to add to them and the unique offering through which you will do that. ~ Archibald Marwizi

Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising. ~ Marc Ostrofsky

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Teens look at cause-related efforts with some scrutiny. They know they are often a target market, but it has to make sense to them. ~ Nancy Lublin

No matter what I see, I always think, "They just don't make them like they used to." Well, except for kids. People still make children the way they always have, though I am working on a product that'll make the process 100% more efficient. It'll work by eliminating 50% of the people required to make one kid. My target market will be asexuals. ~ Jarod Kintz

There's no reason for any warlock to be interested in her unless he's in the market for nonfunctional crystal balls. ~ Cassandra Clare

We don't believe in market research for a new product unknown to the public. So we never do any. ~ Akio Morita

Today in Sri Lanka, Pope Francis visited a Buddhist temple. When asked why, the Pope said, 'Just keeping my options open. It's a dicey job market. You never know.' ~ Conan O'Brien

All the math you need in the stock market you get in the fourth grade. ~ Peter Lynch

Stress is a choice. Do you buy that? Some people have a hard time with the idea. Yes, bad things happen: The economy sours, our business struggles, the stock market tumbles, jobs are lost, people around us don't follow through, deadlines are missed, projects fail, good people leave. Life is full of these. But still, stress is a choice because whatever the 'trigger event,' we always choose our own response. We choose to react angrily. We choose to stuff our emotions and keep quiet. We choose to worry. Stress is a choice. ~ John G. Miller

The physical technique is important," I say. "But it's mostly a mental game, which is lucky for you, because you know how to play those. You don't just practice the shooting, you also practice the focus. And then, when you're in a situation where you're fighting for your life, the focus will be so ingrained that it will happen naturally."
"I didn't know the Dauntless were so interested in training the brain," Caleb says. "Can I see you try it, Tris? I don't think I've ever really seen you shoot something without a bullet wound in your shoulder."
Tris smiles a little and faces the target. When I first saw her shoot during Dauntless training, she looked awkward, birdlike. But her thin, fragile form has become slim but muscular, and when she holds the gun, it looks easy. She squints one eye a little, shifts her weight, and fires. Her bullet strays from the target's center, but only by inches. Obviously impressed, Caleb raises his eyebrows.
"Don't look so surprised!" Tris says.
"Sorry," he says. "I just…you used to be so clumsy, remember? I don't know how I missed that you weren't like that anymore."
Tris shrugs, but when she looks away, her cheeks are flushed and she looks pleased. Christina shoots again, and this time hits the target closer to the middle.
I step back to let Caleb practice, and watch Tris fire again, watch the straight lines of her body as she lifts the gun, and how steady she is when it goes off. I touch her shoulder and lean in cl ~ Veronica Roth

Mutual fund managers are trapped in this rather deadly vicious circle: the more successful they are, the more money flows into their mutual fund. Then, it is more difficult for them to beat the market averages or even to match their own past performance. ~ Ron Chernow

In the United States I saw how the market liberates the individual and allows people to be free to make personal choices. But the biggest drawback was that the market always pushes things to the side of the powerful. I thought the poor should be able to take advantage of the system in order to improve their lot.
Grameen is a private-sector self-help bank, and as its members gain personal wealth they acquire water-pumps, latrines, housing, education, access to health care, and so on.
Another way to achieve this is to let abusiness earn profit that is then txed by the government, and the tax can be used to provide services to the poor. But in practice it never works that way. In real life, taxes only pay for a government bureaucracy that collects the tax and provides little or nothing to the poor. And since most government bureaucracies are not profit motivated, they have little incentive to increase their efficiency. In fact, they have a disincentive: governments often cannot cut social services without a public outcry, so the behemoth continues, blind and inefficient, year after year. ~ Muhammad Yunus

Ignoring platforms that have gained critical mass is a great way to look slow and out-of-touch. Do not cling to nostalgia. Do not put your principles above the reality of the market. Do not be a snob. ~ Gary Vaynerchuk

When you grow and rise above the masses, you will always become a target. Just as the flower grows above the grass, it becomes a target for the nourishment of the rays of sunshine, it also becomes a target to be cut down. ~ Sumner Davenport

I grew up on a ranch with my father, so he educated us really early on about guns. We used to go target shooting all the time. ~ Eva Longoria

In 1996, the possibility of going to New York came up. From then on, I started searching for opportunities on the international market and the plane became my home. ~ Gisele Bundchen

I made a decision to live outside the city in northern California. My agent said to me, 'Kid, you're going to make a mint in television movies.' He positioned me, and we picked really good projects, and I cornered that market. They were 20-day projects. ~ Mare Winningham

My claim is that we do not have a market economy, but a capitalist economy. ~ David Korten

The truth is that we're drowning in busywork, nonproductive work, everything from "creative" banking and insurance bureaucracies to the pointless shuffling of data and the manufacturing of products designed to be obsolescent almost immediately- and I would argue that a great deal of what we're doing should just stop. Interestingly, people of all sorts are beginning to reconnect to skills and sensibilities that were bulldozed in the frenzy of 'development' that remade our world during the past two generations. Those orchards and fields that once covered the peninsula, the East Bay, and Silicon Valley are haunting us now, as we seek to relocalize our food sources and our economy more generally. People are relearning how to reuse things, how to fix broken items, and even how to make new things from the scraps of industrial waste. The world shaped by capitalist modernization is not good for human life and is certainly rough on the health of the planet. The hollowing out of communities whose lives were once anchored in the old Produce Market area or who shared life along the vibrant Fillmore blues corridor is precisely what people are trying to overcome. ~ Rebecca Solnit

Growing up, I was a target. Speaking the right way, standing the right way, holding your wrist the right way. Every day was a test, and there were a thousand ways to fail, a thousand ways to betray yourself, to not live up to someone else's standards of what was accepted, of what was normal. ~ Wentworth Miller

I think people loosely use the term 'free speech.' If the market wants to be such that people don't want to watch someone, so be it. ~ Greta Van Susteren

Even the National Bank of Romania doesn't have the huge resources needed to intervene in the market and keep the leu at an acceptable level, because they're drawing close to a floor below which the bank's reserves can't drop. The central bank has to wait for a moment of calm to efficiently conduct its interventions. ~ Traian Basescu

The anger response, like the fear response, is a frequent target for repression. Imagine a 6-year-old girl who is angry at her 10-year-old brother for teasing her. In response, she might make an angry face, yell at her brother, and strike out at him with her fists. It's an instinctual, energizing reaction designed to protect her from danger. Someone is violating her sense of well-being, and she's afraid that if she doesn't stop the intruder, she'll get hurt.

"A wise parent would validate the girl's anger  -  it's infuriating to be teased  -  and help her find a verbal rather than a physical way to express it. 'You are very mad at your brother for teasing you,' says this model parent, 'I would be, too. Tell him in words how angry you feel. He needs to know.' This way, the girl can protect herself from her brother and purge herself of her anger without having to resort to physical violence. Her self-protective anger remains intact. It has simply been given a ore 'civilized' form of expression. ~ Patricia Love

For anyone who thinks "profit" is evil, I have a challenge for you: try NOT to get any profit in the next week. Profit simply means increasing how much valuable stuff you have, and if you don't profit, you die. Literally. For example, don't buy any food for a week, because when you buy food (or anything), it's because you value the food MORE than you value the money you trade for it. If you didn't, you wouldn't make the trade. So you PROFIT (and so does the seller) every time you buy something. And every time you sell something, or work for money, etc. So before condemning "profit" (or "greed" or "selfishness," for that matter), see if you can survive without it. Then stop repeating vague collectivist BS, and learn to distinguish between "win/win" events (voluntary exchange) where BOTH sides profit, and "win/lose" events, where one side benefits by harming the other side. By the way, "government" is ALWAYS the latter. ~ - Larken Rose

Paradise is a moving target. ~ Eric Weiner

I caught hold of the great bull market in soybeans in 1977. I had no idea what I was doing, incidentally. ~ Bruce Kovner

I am convinced that if the market system were the result of deliberate human design, and if the people guided by the price changes understood that their decisions have significance far beyond their immediate aims, this mechanism would have been acclaimed as one of the greatest triumphs of the human mind. ~ Friedrich August Von Hayek

Every baby born
unloved, unwanted, is a bill that will come
due in twenty years with interest, an anger
that must find a target, a pain that will
beget pain. A decade downstream a child
screams, a woman falls, a synagogue is torched,
a firing squad is summoned, a button
is pushed and the world burns. ~ Marge Piercy

Were you in the military?"
"Are you kidding me? I was in high school."
"High school," he said quietly. "You're American. And a civilian?"
"Uh, yes. An American civilian."
"Lovely. A straight answer. Keep it up. Did somebody train you?"
"No, nobody trained me. Unless you count the Rhode Island child welfare and juvenile justice systems. Why?"
Malachi held up his hand and ticked off the reasons with his fingers. "You stole a Guard's weapon. If I'm not mistaken, it belonged to a Gate Guard. Which means you managed to do it on your way into the city. You escaped Amid even after he had you in hand. You slashed his leg in just the right place, preventing him from chasing you. Under extreme duress, injured and cornered, you threw a knife and hit a target-"
"It's not like I hit something vital. ~ Sarah Fine

I get my clothes from three sources: Target, thrift shops, and friends. It's simple and it's cheap. ~ Shawn Amos

I don't pay attention to target audiences and therefore I often hear that I am a ratings killer, somebody who fundamentally doesn't care whether one person is watching or an entire soccer stadium. ~ Alexander Kluge

Outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market. ~ Seth Godin

Behind us are two or three dozen country people from the outlying towns. With them are cages of chicken and goats, sheep, even cattle. That's where we fit on market day. Between the executions and the livestock sales. ~ Kristen Simmons

Upper education used to open doors. Not so true anymore. The degree used to be a screening tool, but that is falling by the wayside as there are a glut of college grads on the market. ~ Dale Archer

You get recessions, you have stock market declines. If you don't understand that's going to happen, then you're not ready, you won't do well in the markets. ~ Peter Lynch

I recognized that information was, in many respects, like a public good, and it was this insight that made it clear to me that it was unlikely that the private market would provide efficient resource allocations whenever information was endogenous. ~ Joseph Stiglitz