Market Research Quotes

The paradox of Steve Jobs's career is that he had no interest in listening to consumers - he was famously dismissive of market research - yet nonetheless had an amazing sense of what consumers actually wanted. ~ James Surowiecki

I see myself as life-sized, certainly not a supersized personality, and apparently after 30 years of television, that's what the audience thinks of me as well. I know this because for the first time in my career, I've just seen market research, and the thing I am known for is being authentic. ~ Jane Pauley

Openness and transparency is a great first step, but it is equally as important to take the results of that openness--the feedback and market research--and integrate it into the product itself. ~ Tara Hunt

Network executives usually have bad taste. It's either just a reflection of what market research tells them that normal people are into, or whatever their adolescent children are obsessed with. I have so often been on the receiving end of whatever powerful network executive's children are watching that week. That ~ Mindy Kaling

I always market research my books before I hand them in by showing them to five or six close friends who I trust to be honest with me, so they are very heavily re-written already. ~ Helen Fielding

The world's most deadly fluff is: "I would definitely buy that." It just sounds so concrete. As a founder, you desperately want to believe it's money in the bank. But folks are wildly optimistic about what they would do in the future. They're always more positive, excited, and willing to pay in the imagined future than they are once it arrives. ~ Rob Fitzpatrick

It is the new and different that is always most vulnerable to market research. ~ Malcolm Gladwell

Market research shows that older women like seeing older women in ads, and that younger women do, too - because they see them and are not frightened of growing older. ~ Isabella Rossellini

At the end of the presentation someone asked whether he thought they should do some market research to see what customers wanted. "No," he replied, "because customers don't know what they want until we've shown them." Then he pulled out a device that was about the size of a desk diary. "Do you want to see something neat?" When he flipped it open, it turned out to be a mock-up of a computer that could fit on your lap, with a keyboard and screen hinged together like a notebook. "This is my dream of what we will be making in the mid-to late eighties," he said. They were building a company that would invent the future. ~ Walter Isaacson

In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents per copy from subscribers, $1.25 at the newsstand and a whopping $5 per copy from ads. The ad revenue let them run a far bigger newsroom than subscribers were paying for. ~ Nathan Myhrvold

We go through the futile process of asking for opinions and fish for compliments because we crave approval. We want to believe that the support and sign-off of someone we respect means our venture will succeed. But really, that person's opinion doesn't matter. They have no idea if the business is going to work. Only the market knows. You're searching for the truth, not trying to be right. And you want to do it as quickly and cheaply as possible. Learning that your beliefs are wrong is frustrating, but it's progress. It's bringing you ever closer to the truth of a real problem and a good market. The worst thing you can do is ignore the bad news while searching for some tiny grain of validation to celebrate. You want the truth, not a gold star. ~ Rob Fitzpatrick

Being satisfied: this is the general model of being and living whose promoters and supporters do not appreciate the fact that it generates discontent. For the quest for satisfaction and the fact of being satisfied presuppose the fragmentation of 'being' into activities, intentions, needs, all of them well-defined, isolated, separable and separated from the Whole. Is this an art of living? A style? No. It is merely the result and the application to daily life of a management technique and a positive knowledge directed by market research. The economic prevails even in a domain that seemed to elude it: it governs lived experience. ~ Henri Lefebvre

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don't do market research. ~ Akio Morita

Brisk Insights - Market Research Reports

Brisk Insights is a global market research firm. Our insightful analysis is focused on developed and emerging markets. ~ Travis Bryant

There is all the more reason for startups to write Web-based software now,
because writing desktop software has become a lot less fun.
If you want to write desktop software now you do it on Microsoft's terms,
calling their APIs and working around their buggy OS. And if you manage to write something
that takes off, you may find that you were merely doing market research for Microsoft. ~ Paul Graham

Running a company on market research is like driving while looking in the rear-view mirror. ~ Anita Roddick

To my mind the defining characteristic of our era is spin, everything tailored to vanishing point by market research, brands and bands manufactured to precise specifications; we are so used to things transmuting into whatever we would like them to be that it comes as a profound outrage to encounter death, stubbornly unspinnable, only and immutably itself. The ~ Tana French

On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, Did Alexander Graham Bell do any market research before he invented the telephone? ~ Walter Isaacson

I have spent too long being able to manipulate the answers I want from market research to rely upon its findings any more than I do weather forecasts. ~ Charles Saatchi

The notion of carefully wrought bullshit involves, then, a certain inner
strain. Thoughtful attention to detail requires discipline and objectivity. It entails accepting standards and limitations that forbid the indulgence of impulse or whim. It is this selflessness that, in connection with bullshit, strikes us as inapposite. But in fact it is not out of the question at all. The realms of advertising and of public relations, and the nowadays closely related realm of politics, are replete with instances of bullshit so unmitigated that they can serve among the most indisputable and classic paradigms of the concept. And in these realms there are exquisitely sophisticated craftsmen who - with the help of advanced and demanding techniques of market research, of public opinion polling, of psychological testing, and so forth - dedicate themselves tirelessly to getting every word and image they produce exactly right. ~ Harry G. Frankfurt

Market research can't tell you about solving problems that customers can't conceive are solvable. Giving the customer what he wants is less important than giving him what he doesn't yet know he wants. ~ Eric Schmidt

We only do what we think is good and what we're happy with. I do that in stand-up, I even do it with my children's books. I don't do market research, I don't have focus groups, I don't care. I don't care if it fails, honestly. I'd rather have something that's completely mine fail than something succeed that I'm not proud of. ~ Ricky Gervais

Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor. ~ George Lois

The trouble with market research is that people don't think how they feel, they don't say what they think and they don't do what they say.3 ~ David Lewis

People are unlikely to know that they need a product which does not exist and the basis of market research in new and innovative products is limited in this regard. ~ John Harvey-Jones

Television networks are a lot like automobile manufacturers or anyone else who's in commerce. If something out there catches on with the public ... I guess you can call it 'market research.' ~ Glen A. Larson

He's as bad as my mother. Maybe worse. He's a market-research consultant. He studies people's facial expressions to see how they feel about commercials and products. He used to be a psychologist but he makes more money helping big corporations dupe the public. The worst part is he can look at your face and say 'Your upper lip just twitched! Anger! You're angry. Don't try to hide it from me, young man. Why does it make you angry when I say those pants make you look like a girl? Doe you have something against girls? Perhaps some unresolved Oedipal feelings? ~ Natalie Standiford

A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make. ~ Debbi Fields

About 85 percent of what you see is just because I get on the phone and [say], 'Let's go do this'. I don't do any market research or test groups or focus [groups]. I just go, 'It's my company; would I buy it, personally?' ~ Todd McFarlane

We don't believe in market research for a new product unknown to the public. So we never do any. ~ Akio Morita

The need to engage businesses and decision makers with customers can only increase in importance, and as it does, the market research industry must recognise that engagement is a facet of what we do. ~ Alex Johnston

Don't rely on market research, people don't know what they want until you show them. ~ George Ilian

The purely random sample is the only kind that can be examined with confidence by means of statistical theory, but there is one things wrong with it. It is so difficult and expensive to obtain for many uses that sheer cost eliminates it. A more economical substitute, which is almost universally used in such fields as opinion polling and market research, is called stratified random sampling. ~ Darrell Huff

Very few entrepreneurs start their business on the back of market research. Instead, they have tremendous zeitgeist, honed by paying attention to where they are. ~ Margaret Heffernan

At the end of the process we called a market research company to find out whom the film was for or what was the target audience. We didn't have a lot of money to release the film, so in order for it to play in cinemas, which are dominated by films with much larger marketing budgets, we had to discover whom the film was for. ~ Alex Abreu

[I]ntrinsic value follows meaning follows form follows economics follows function follows more economics follows market research. ~ Erik Adigard

People who read too many books get quirky. We can't have too much eccentricity or it would bankrupt us. Market research depends on people behaving as if they were all alike. ~ John Taylor Gatto

The theme of corporate stories (and millions drink them in every day) seldom varies: to be happy you must consume, to be special you must conform. Absurd, obviously, yet our identities have become so fragile, so elusive, that we seem content to let advertisers provide us with their version of who we are, to let them recreate us in their image: a cookie-cutter image based on market research, shallow sociology, and insidious lies. ~ Tom Robbins

Four years ago, when I started writing this book, my hypothesis was mostly based on a hunch. I had been doing some research on university campuses and had begun to notice that many students I was meeting were preoccupied with the inroads private corporations were making into their public schools. They were angry that ads were creeping into cafeterias, common rooms, even washrooms; that their schools were diving into exclusive distribution deals with soft-drink companies and computer manufacturers, and that academic studies were starting to look more and more like market research. ~ Naomi Klein

I love market research because you really have an idea of what your consumers are looking for. ~ Aerin Lauder

It's entirely possible to base an entire book on a long-forgotten letter. ~ Sara Sheridan

The notion that a society could be regulated entirely by market forces is a utopian fantasy: an impossible dream generated by imagining what the world would be like if everyone's behavior was utterly consistent with some abstract moral ideal-in this case, economic theories that assume all human action is based on calculating, systematic, (but scrupulously law-abiding), greed. ~ David Graeber

In addition to labeling kids who learn differently as problematic, sometimes defective, most schools classify, track, and categorize students from very early ages. As an abundance of research studies confirm, these classifications tend to become self-perpetuating and self-confirming. My interviewees illuminate the ways in which grades, tests, and opportunities to learn are often arbitrary or related to class, race, and gender. In the supposed meritocracy of schooling, these markers and estimations have profound impact, not just structuring how we fit into the learning hierarchy of an individual classroom, but who we are who whom we believe we will become. ~ Kirsten Olson

Modern techniques have torn down state frontiers, both economical and intellectual. The growth of means of transport has created a world market and an opportunity for division of labor embracing all the developed and most of the undeveloped states. ~ Christian Lous Lange

The less that women are visible as a research subject, the less we are likely to learn about lesbians. ~ Bonnie J. Morris

Not that parents are alone in their extreme behavior. That have more than enough company among school boards and high-ranking politicians who think if you "fix the schools, they'll fix the kids." So, in Gadsden, Alabama, school officials eliminated kindergarten nap time in 2003 so the children would have more test-prep time. Two hours away in Atlanta, school officials figured that if you eliminated recess, the kids will study more. And just in case those shifty teachers try to sneak it in, Atlanta started building schools without playgrounds. "We are intent on improving academic performance," said the superintendent. "You don't do that by having kids hanging on the monkey bars." Meanwhile, Georgia's governor wanted the state to give Mozart CDs to newborns because research showed Mozart improved babies' IQs (which later proved to be mythical research). Right behind him is Lincoln, Rhode Island, where they canceled the district spelling bee because only one child would win, leaving all others behind, thus violating the intent of No Child Left Behind--or, as they might say in Lincoln, no child gets ahead. ~ Jim Trelease

A truly honorable person, would never convince another to stray, from their personal pursuit of honor. No, only one lacking this noble quality would try to justify and market, an existence without it. ~ Justin K. McFarlane Beau

My advice for aspiring writers is simply this: NEVER GIVE UP. Do not let anyone tell you that you cannot achieve your dreams. If you want to be a writer, do it! Study hard to show that you have a passion for it. Read as many books as you possibly can. Attend workshops. Take classes that focus on English and writing skills. Research. Write everyday; even if it's on little napkins at restaurants. Every idea starts somewhere. Never let anyone steal your aspirations. You can do this. Just breathe and write. The rest will come to follow. ~ Rachel Nicole Wagner

[B]y banning psychedelic research we have not only given up the study of an interesting drug or group of substances, but also abandoned one of the most promising approaches to the understanding of the human mind and consciousness. ~ Stanislav Grof

Try out lots of different options early in your career. Then watch the responses: how you feel, what the market values, what people appreciate about you. It's the only way to find work that's uniquely right for you. ~ Lisa Gansky

When good things are so low that no one wants them, I buy them and lay them away in the safe; when owing to some new development, they go up and my shares are so needed that men will pay well for them, I am ready to sell. ~ Hetty Green

But the improvements will happen faster and last longer if we can channel market forces, including innovation that's tailored to the needs of the poorest, to complement what governments and nonprofits do. We need a system that draws in innovators and businesses in a far better way than we do today. ~ Bill Gates

So these liberals say historical research can't possibly discover the Jesus of faith, because the Jesus of faith is not rooted in history. He's merely a symbol. But listen: Jesus is not a symbol of anything unless he's rooted in history. The Nicene Creed doesn't say, "We wish these things were true." It says, "Jesus Christ was crucified under Pontius Pilate, and the third day he rose again from the dead,' and it goes on from there. ~ Gregory A. Boyd

Come to think of it, I am already keeping correspondence with a dog, with whom, I must admit, I find myself rather smitten. Also, I'm secretly hoping Mrs. Wiggles ends up a full halibut when this is through, because that would save me a trip to the market... although if Hatun's troll keeps company with a tabby, perhaps he wouldn't much appreciate a meal that used to be a cat."
Jackaby stared "I've already ruined you, haven't I?"
"Looks that way."
"And I suppose there's nothing to be done about it?"
"Not a thing. ~ William Ritter

Societies will, of course, wish to exercise prudence in deciding which technologies that is, which applications of science are to be pursued and which not. But without funding basic research, without supporting the acquisition of knowledge for its own sake, our options become dangerously limited. ~ Carl Sagan

If we [Americans] are a strong people, a united people, why do we always have to hear how great we are? What is this self-love? Where does this come from? It got worse, because after the war we thought we'd won it. That's the first myth. Frankly, Russia won it. The Soviet Union sacrificed far greater form than anyone else to win that war. Secondly, we had the atomic bomb. We should not have dropped it on Japan. We did as an example to the Soviets, not to defeat Japan and to save American lives. These are myths that we explode with a lot of research early on. ~ Oliver Stone

You can't have a market without government, because governments create the rules of competition and enforce fairness in the markets, and they build the institutions within which competition takes place. ~ Douglas Massey

I love writing about places I know well. Research is my least favourite thing, as it takes time from the story, but I can't write about a place I've never experienced. ~ Dixie Browning

I've got my own moral compass to steer by
A guiding star beats a spirit in the sky
And all the preaching voices -
Empty vessels ring so loud
As they move among the crowd
Fools and thieves are well disguised
In the temple and market place

Like a stone in the river
Against the floods of spring
I will quietly resist

Like the willows in the wind
Or the cliffs along the ocean
I will quietly resist

I don't have faith in faith
I don't believe in belief
You can call me faithless
I still cling to hope
And I believe in love
And that's faith enough for me

I've got my own spirit level for balance
To tell if my choice is leaning up or down
And all the shouting voices
Try to throw me off my course
Some by sermon, some by force
Fools and thieves are dangerous
In the temple and market place

Like a forest bows to winter
Beneath the deep white silence
I will quietly resist

Like a flower in the desert
That only blooms at night
I will quietly resist ~ Rush

We [European countries] probably need to move forward together, each at their own speed. The faster ones, that could be the countries in the euro zone. The others would be those who are interested in the continued development of the common market, but reject the idea of an ever stronger political integration. ~ Paolo Gentiloni

Impotence therefore faces both those who believe in what amounts to a pure, stateless, market capitalism, a sort of international bourgeois anarchism, and those who believe in a planned socialism uncontaminated by private profit-seeking. Both are bankrupt. The future, like the present and the past, belongs to mixed economies in which public and private are braided together in one way or another. But how? That is the problem for everybody today, but especially for people on the left. ~ Eric Hobsbawm

We are the Library," Coppelia pointed out. "What we don't know, we research. ~ Genevieve Cogman

Prostitution is, essentially, not a capitalist phenomenon but a patriarchal one. It did not automatically occur when people began to buy and sell but is instead rooted in the relationship between men and women. But when prostitution is incorporated an advanced, highly developed market economy, this complex power struggle itself becomes a commodity. Sex is separated from the person and becomes supernatural. ~ Kajsa Ekis Ekman

Now let's take up the minorities in our civilisation, shall we? Bigger the population, the more minorities. Don't step on the toes of the dog-lovers, the cat-lovers, doctors, lawyers, merchants, chiefs, Mormons, Baptists, Unitarians, second-generation Chinese, Swedes, Italians, Germans, Texans, Brooklynites, Irishmen, people from Oregon or Mexico. The people in this book, this play, this TV serial are not meant to represent any actual painters, cartographers, mechanics anywhere. The bigger your market, Montag, the less you handle controversy, remember that! ~ Ray Bradbury

It's super important that people use their significant buying power to pull companies like Ferrari and show them there is a market for sustainable fuel. So many other car companies would take notice if Ferrari made headway on this measure. ~ Petter Stordalen

I could trade without knowing the name of the market. ~ Richard Dennis

There was a sense that the one true theory had been discovered. Nothing else was important or worth thinking about. Seminars devoted to string theory sprang up at many of the major universities and research institutes. At Harvard, the string theory seminar was called the Postmodern Physics seminar.
This appellation was not meant ironically. ~ Lee Smolin

In a world of widely distributed knowledge, companies cannot afford to rely entirely on their own research, but should instead buy or license processes or inventions (i.e. patents) from other companies. In addition, internal inventions not being used in a firm's business should be taken outside the company. ~ Henry Chesbrough

We knew it was going to be a market, and we knew it was a food market. Well, what kind of food market? It's kind of natural foods, kind of organic foods. So, we eventually settled on Whole Foods Market. ~ John Mackey

One interesting side-effect of the fire in Ankh-Morpork concerns the inn-sewer-ants policy, which left the city through the ravaged roof of the Broken Drum, was wafted high into the discworld's atmosphere on the ensuing thermal, and came to earth several days and a few thousand miles away on an uloruaha bush in the beTrobi islands. The simple, laughing islanders subsequently worshipped it as a god, much to the amusement of their more sophisticated neighbours. Strangely enough the rainfall and harvests in the next few years were almost supernaturally abundant, and this led to a research team being despatched to the islands by the Minor Religions faculty of Unseen University. Their verdict was that it only went to show. * ~ Terry Pratchett

Researches at Yale found a connection between brain cancer and work environment. The No. 1 most dangerous job for developing brain cancer? Plutonium hat model. ~ Jimmy Fallon

But the most important lesson I have learned in my twenty years or research on morality is that nearly all people are morally motivated. Selfishness is a powerful force, particularly in the decisions of individuals, but whenever groups of people come together to make a sustained effort to change the world, you can bet that they are pursuing a vision of virtue, justice, or sacredness. ~ Jonathan Haidt