Douglas Rushkoff Quotes

Computers don't kill books; people do.

A currency designed for long-term storage and investment doesn't do so well at encouraging transactions and exchange in the moment.

As popular culture becomes more presentist, we move away from entertainment as the vicarious experience of a narrative - as watching someone else's story - and much more toward enacting one's own story. Moving away from myths and toward fantasy role-playing games, away from movies and toward videogames.

The 'looking forward' so prevalent in the late 1990s was bound to end once the new millennium began. Like some others of that era, I predicted a new focus on the moment, on real experience, and on what things are actually worth right now. Then 9/11 magnified this sensibility, forcing America as a nation to contend with its own impermanence.

Since the 1960s, mainstream media has searched out and co-opted the most authentic things it could find in youth culture, whether that was psychedelic culture, anti-war culture, blue jeans culture. Eventually heavy metal culture, rap culture, electronica - they'll look for it and then market it back to kids at the mall.

Many billboards and magazine ads have resorted to showing isolated body parts rather than full-body portraits of models using or wearing products. This style of photography, known in the industry as abstract representation, allows the viewer to see himself in the advertisement, rather than the model.

While learning to code may have once been an arduous or expensive process, the college dropouts who developed Codecademy have democratized coding as surely as Gutenberg democratized text. Anyone can go to Codecademy and start learning and creating code through their simple, fun, interactive window, for free.

And to whom were these bundles of unrecognizably mashed-up mortgages ultimately sold? Quite often, to you and me. Our pension funds, municipalities, and money-market accounts were made up largely of these mortgage-backed securities.

When digital culture first came along, it was supposed to create more time, by allowing us to shift time around. Somehow instead we've strapped devices to ourselves that ping us all the time.

New technologies are wreaking havoc on employment figures - from EZpasses ousting toll collectors to Google-controlled self-driving automobiles rendering taxicab drivers obsolete.

Meanwhile, the extraordinary measures we take to stay abreast of each minuscule change to the data stream end up magnifying the relative importance of these blips to the real scheme of things. Investors trade, politicians respond, and friends judge based on the micromovements of virtual needles. By dividing our attention between our digital extensions, we sacrifice our connection to the truer present in which we are living. The tension between the faux present of digital bombardment and the true now of a coherently living human generated the second kind of present shock, what we're calling digiphrenia - digi for "digital," and phrenia for "disordered condition of mental activity.

Most of us still haven't grasped the fact that everything we commit to the digital space - not just our public blogs and broadcast tweets, but every private text message, email, and voicemail is likely to be stored and accessible. Forever.

As a writer and sometime activist who needs to promote my books and articles and occasionally rally people to one cause or another, I found Facebook fast and convenient. Though I never really used it to socialize, I figured it was OK to let other people do that, and I benefited from their behavior.

Walkman was the precursor to the cell phone, in terms of your strategy for getting through the urban landscape and the modern experience. Insulate yourself from it with your own soundscape.

The horrible truth is we are linear beings; we can't multitask, and we shouldn't keep interrupting important connections to each other with the latest message coming in.

I am much less concerned with whatever it is technology may be doing to people that what people are choosing to do to one another through technology. Facebook's reduction of people to predictively modeled profiles and investment banking's convolution of the marketplace into an algorithmic battleground were not the choices of machines.

I went to Cal Arts and AFI, and I worked on 'Bonfire Of The Vanities.' I got this grant from the Academy to be Brian De Palma's apprentice director. And it was such a harrowing, disillusioning, awful experience.

Goldman Sachs and other investment banks understood the ensuing problem so well that they began betting against the very mortgage-backed securities they were underwriting!

The reason why Apple computers have worked so well over time is that, unlike Microsoft, they don't bend over backward to be compatible with every piece of hardware or software in the digital universe. To code or create for Apple, you follow Apple's rules. If you're even allowed to.

Occupy Wall Street is meant more as a way of life that spreads through contagion, creates as many questions as it answers, aims to force a reconsideration of the way the nation does business and offers hope to those of us who previously felt alone in our belief that the current economic system is broken.

With the DVR, I was mostly writing about it as a good thing in giving us the choice of when and how to watch things. But there's what we lose in the bargain, which is the collective spectacle. 'Did you see Jay Leno last night?'

Remember when those CD-ROMs from AOL came in the mail almost every day? The company was considered ubiquitous, invincible. Former AOL CEO Steve Case was no less a genius than Mark Zuckerberg.

Think 'Game of Thrones.' In the old days, this sort of show might be considered bad writing. It doesn't really seem to be moving toward a crisis or climax, it has no true protagonist, and it's structured less like a TV show or a movie than a soap opera.

'Digiphrenia' is really the experience of trying to exist in more than one incarnation of yourself at the same time. There's your Twitter profile, there's your Facebook profile, there's your email inbox. And all of these sort of multiple instances of you are operating simultaneously and in parallel.

The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers.

Rejecting the rules of late-stage tech-bubble venture-capital madness is a better, more resilient, and durable approach to business in a digital landscape. Who better to affirm this than one of the digital industry's most trusted news and analysis sources, PandoDaily.

Mortgages were less about getting people into property than getting them into debt. Someone had to absorb the surplus supply of credit.

What makes a great standalone piece of hardware is not the same thing as what makes a great networking device. One can work as an essentially closed system. The other is absolutely dependent on its openness.

In the 1990s, Elinor Ostrom, the American political scientist most responsible for reviving serious thought about commons, studies what specifically makes a commons successful. She concluded that a commons must have an evolving set of rules about access and usage and that it must have a way of punishing transgressions. It must also respect the particular character of the resource being managed and the people who have worked with that resource the longest.

The folks contributing their automobiles and driving labor to Uber, or their property and hosting to Airbnb, make less than minimum-wage employees and don't own a piece of the company even though they constitute the infrastructure. Only money talks.

If you join the Boy Scouts without understanding the underlying agendas and biases of the organization, you might grow up to believe that being gay is a bad thing.

The plague did not lead to Europe's economic collapse. Rather, Europe's currency-driven economic collapse led to the plague.

A society that's addicted to narratives with beginnings, middles, and endings will eventually yearn to end. We just want it to end.

Books have souls. Or so romantics like me tend to think.

Most Internet business theorists are really looking at preserving the necks of giant, Fortune 500 companies, rather than promoting the digital, peer-to-peer economy that actually wants to happen.

Digital media are biased toward replication and storage. Our digital photos practically upload and post themselves on Facebook, and our most deleted e-mails tend to resurface when we least expect it. Yes, everything you do in the digital realm may as well be broadcast on prime-time television and chiseled on the side of the Parthenon.

If we stop believing in a future, if we stop doing things for something else but start doing them for now, some fundamental things change. Retirement becomes less about how much money you can squirrel away now and much more a matter of participating and contributing to your own community now so that they want to take care of you. ... We're going to move into a world where your retirement will be more secure if you've made lots of friends with young people rather than collected lots of dollars.

I find myself unable to let go of the sense that human beings are somehow special, and that moment-to-moment human experience contains a certain unquantifiable essence. I still suspect there is something too quirky, too paradoxical, or too interpersonal to be imitated or re-created by machine life.

Your email inbox is a bit like a Las Vegas roulette machine. You know, you just check it and check it, and every once in a while there's some juicy little tidbit of reward, like the three quarters that pop down on a one-armed bandit. And that keeps you coming back for more.

Nothing is sacred. And, more importantly ... the 'nothing' you end up with is truly sacred.

In the industrial age and in analog clocks, a minute is some portion of an hour which is some portion of a day. You know, in the digital age, a minute is just a number. It's just 3:23. It's almost this absolute duration that doesn't have a connection to where the sun is or where our day is.

The hours Facebook users put into their profiles and lists and updates is the labor that Facebook then sells to the market researchers and advertisers it serves.

Like the diminishing beauty returns for a facially paralyzed Botox addict, the more forcefully we attempt to stop the passage of time, the less available we are to the very moment we seek to preserve.

We do not live in an economy, we live in a Ponzi scheme.

Open source is a beautiful way of collaborating; but what's happening on the free Internet is more akin to the 'crowdsourcing' of journalists and other content creators by advertisers who no longer have to pay them - only the search engines that parse their articles.

Narrative Collapse is what happens when we no longer have time in which to tell a story. Remote controls and DVRs give us the ability to break down narratives - particularly the more abusive ones. This is a great thing for escaping the 'ends-justify-the-means' traps of 20th-century wars and religions, but it can also make it hard to convey values.

The true end users of Facebook are the marketers who want to reach and influence us. They are Facebook's paying customers; we are the product. And we are its workers. The countless hours that we - and the young, particularly - spend on our profiles are the unpaid labor on which Facebook justifies its stock valuation.

The liberation children experience when they discover the Internet is quickly counteracted by the lure of e-commerce web sites, which are customized to each individual user's psychological profile in order to maximize their effectiveness.

Children are being adultified because our economy is depending on them to make purchasing decisions. So they're essentially the victims of a marketing and capitalist machine gone awry.

Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.

Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand.

Digiphrenia - how technology lets us be in more than one place - and self - at the same time. Drone pilots suffer more burnout than real-world pilots, as they attempt to live in two worlds - home and battlefield - simultaneously. We all become overwhelmed until we learn to distinguish between data flows (like Twitter) that can only be dipped into, and data storage (like books and emails) that can be fully consumed.

Digiphrenia - the way our media and technologies encourage us to be in more than one place at the same time.

In the digital universe, our personal history and its sense of narrative is succeeded by our social networking profile - a snapshot of the current moment. The information itself - our social graph of friends and likes - is a product being sold to market researchers in order to better predict and guide our futures.

Our fear of technology is really a fear of empowerment. We now have the ability to design the reality we live in, and we have to step up to the occasion.

We Facebook users have been building a treasure lode of big data that government and corporate researchers have been mining to predict and influence what we buy and for whom we vote. We have been handing over to them vast quantities of information about ourselves and our friends, loved ones and acquaintances.

Home ownership,and the vast consumption of materials and energy it requires, forces some pretty exploitative foreign policy manoeuvres. This makes people in those resource-rich places as mad as natives were at the practices of the colonial empires exploiting them two hundred years ago.

Overwinding happens when hedge funds destroy companies by attempting to leverage derivatives against otherwise productive long-term assets.

Digital technology is both arousing and distancing. We don't look at the users on the other side as people. They aren't - they're just usernames, Facebook photos and Twitter handles.

When things begin accelerating wildly out of control, sometimes patience is the only answer. Press pause.

Publicly traded corporations direct financial surpluses back to investors, CEOs, and boards of directors. They have little incentive to churn it back into the business and, as we have seen, a great deal of incentive to maximize surpluses at the expense of employees, the environment, and even the corporation itself.82

Microsoft's new OS, Windows 7, may finally be a worthy successor to XP, eliminating the clutter of Vista and letting users get to what they want to use without the fuss. All this, while remaining compatible with their IT departments' demands for scalability and custom implementations.

Marketers use big data profiling to predict who is about to get pregnant, who is likely to buy a new car, and who is about to change sexual orientations. That's how they know what ads to send to whom. The NSA, meanwhile, wants to know who is likely to commit an act of terrorism - and for this, they need us.

Files on iTunes - and thus iPods - are incompatible with everything else. Applications on iPhones may only be sold and uploaded through the iPhone store - giving Apple control over everything people put on to the devices they thought they owned.

Once everyone is connected to everyone and everything else, nothing matters anymore. If everyone in the world is your Facebook friend, then why have any Facebook friends at all? We're back where we started. The ultimate complexity is just another entropy.

Social media is itself as temporary as any social gathering, nightclub or party. It's the people that matter, not the venue. So when the trend leaders of one social niche or another decide the place everyone is socializing has lost its luster or, more important, its exclusivity, they move on to the next one, taking their followers with them.

We each create a story - a narritive, a picture, an allegory, a model - for what's going on in the universe. And then we fight - sometimes to the death - to make others believe in that model, or to be able to keep believing in it ourselves. In other words, we try to erase contradictory evidence to that model.

We are looking at a society increasingly dependent on machines, yet decreasingly capable of making or even using them effectively.

What's it like to envision the ten-thousand-year environmental impact of tossing a plastic bottle into the trash bin, all in the single second it takes to actually toss it? Or the ten-thousand-year history of the fossil fuel being burned to drive to work or iron a shirt? It may be environmentally progressive, but it's not altogether pleasant.

Our technologies become more complex while we become more simple. They learn about us while we come to know less and less about them. No one person can understand everything going on in an iPhone, much less pervasive systems.

It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.

The moment you frame your own awareness within a second level of self -consciousness is the moment your mind is most up for grabs ... You're safe because you have an ironic distance from the coercive techniques I'm employing. All of them that is, except this one. Are you on your guard yet? Does it feel good? Of course not.

No matter how much control kids get over the media they watch, they are still utterly powerless when it comes to the manufacturing of brands. Even a consumer revolt merely reinforces one's role as a consumer, not an autonomous or creative being.

When Steve Jobs toured Xerox PARC and saw computers running the first operating system that used Windows and a mouse, he assumed he was looking at a new way to work a personal computer. He brought the concept back to Cupertino and created the Mac, then Bill Gates followed suit, and the rest is history.

Each algorithm is a feedback loop, taking an action, observing the resulting conditions, and taking another action after that. Again, and again, and again. It's an iterative process, in which the algorithms adjust themselves and their activity on every loop, responding less to the news on the ground than to one another. Such systems go out of control because the feedback of their own activity has become louder than the original signal.

In a scheduled world, you are told you have half an hour to peruse an exhibit at the museum; in a programmed world, you are strapped into the ride at Disneyland and conveyed through the experience at a predetermined pace. However richly conceived, the ride's complexity is limited because its features are built-in, appearing and unfolding in sync with the motions of your cart. The skeleton dangles, the pirate waves, and the holographic ship emerges from the cloud of smoke. In the programmed life, the lights go on and off at a specified time, the coffee pot activates, the daylight-balanced bulb in the programmable clock radio fades up. Active participation is optional, for these events will go on without us and at their own pace.

As a professional journalist who nonetheless champions a 'people's' Internet, I am happy to compete against the thousands of amateur bloggers out there reporting and commenting on the same stories I do.

If money can't be made reporting and writing articles, then professionals simply can't do it anymore. Unless we adopt the position that the amateur blogosphere is really capable of taking on the role that the 'New York Times' and CNN play, then we do need solutions for paying for content.

I'm not a communist, just a media theorist.

Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.

Step by step, place became property, property became a mortgage, and
mortgages became derivative investments.

Whether it's watching a $4,000 laptop fall off the conveyor belt at airport security, contending with a software conflict that corrupted your file management system, or begging your family to stop opening those virus-carrying 'greeting cards' attached to emails, all computer owners are highly leveraged and highly vulnerable technology investors.

If the clockwork universe equated the human body with the mechanics of the clock, the digital universe now equates human consciousness with the processing of the computer. We joke that things don't compute, that we need a reboot, or that our memory has been wiped.

Online advertising may not be much more successful than an old double-barrel, but - like a good spray of buckshot - it makes up for its lack of accuracy with sheer volume. There are 10 unique ads listed with every Gmail message in your queue, each tied to the message content. And a paying sponsor.

Invest in people who will take care of you when you're old.

We all know the feeling of surrendering to the embedded biases of our devices. We let our cell phones ping us every time there's an incoming message and check our e-mail even when we'd best pay attention to what's going on around us in the real world. We text while driving.

Just as infinite access to free music ultimately leads to no one making a living at music anymore, free journalism just doesn't pay for itself - particularly not when a search engine is serving all the ads.

Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes.

We have the alternative. "Do I want to be on the subway looking at these people, or do I want to be in my phone looking at my people?"

Since the dawn of the Internet, I have always operated under the assumption that if the government or corporations have technological capability to do something, they are doing it - whatever the laws we happen to know about might say.

It's not that MySpace lost and Facebook won. It's that MySpace won first, and Facebook won next. They'll go down in the same order.

We tend to see math and science as a steady state of facts rather than as the accumulated knowledge of linear traditions. As Korzybski put it, we see further because we "stand on the shoulders"5 of the previous generation. The danger of such a position is that we can forget to put our own feet on the ground.

Our enthusiasm for digital technology about which we have little understanding and over which we have little control leads us not toward greater agency, but toward less ... We have surrendered the unfolding of a new technological age to a small elite who have seized the capability on offer. But while Renaissance kings maintained their monopoly over the printing press by force, today's elite is depending on little more than our own disinterest.

I understand Windows as well as most technical-support personnel. I can edit a config.sys file and delete bad lines in an autoexec.bat with the best of them. I can partition a hard drive in FAT32
But why would I want to?

While Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising.

Occupy is anything but a protest movement. That's why it has been so hard for news agencies to express or even discern the 'demands' of the growing legions of Occupy participants around the nation, and even the world.

Time has always been used against us on a certain level. The invention of the clock made us accountable to the employer, gave us a standard measure and stopwatch management, and it also led to the requirement of interest-bearing currency to grow over time, the requirement of the expansion of our economy.

We know that people are less open in conversations if the other conversant puts a cell phone on the table. Even if it's turned off. The sign is enough to close the mind and make a prospective client or lover less likely to do what you ask. As people realize this, they'll start putting away phones or turning them off.

Apple enjoys 'Harry Potter'-like adoration and queues because it sells physical objects, limited by the pace of assembly lines in China. To own is to have, to have is to hold, and to hold is to show off.

Our digital experiences are out of body. This biases us toward depersonalised behaviour in an environment where one's identity can be a liability. But the more anonymously we engage with others, the less we experience the human repercussions of what we say and do. By resisting the temptation to engage from the apparent safety of anonymity, we remain accountable and present - and are much more likely to bring our humanity with us into the digital realm