Content Marketing Strategy Quotes

If Content is king and Context is queen, then Conversation is the kingdom and Contact information is the currency ~ Abraham Varghese

If you would not spend time looking at it, do not ship it. One of the best quality assurance rules of thumb is to avoid publishing content that you would not consume. Simple, yet so hard to execute on. My audience deserves my very best. Repeat that to yourself every single day. ~ Laura Busche

Without content, we would not need Google. If you think content is irrelevant, expect to fail. ~ Stacey Kehoe

If you're asking yourself who the content is for, it's already too late to make an impact. ~ Dane Brookes

Do not confuse location with direction. Location is where you are, direction is where you are going. ~ Laura Busche

Content repurposing is about getting the maximum return from every single piece of content you create. Content repurposing can take many forms, and there are lots of different and creative ways that you can repurpose your content, but every content creator must repurpose. ~ Amy Woods

Content pays an ongoing information annuity that other forms of marketing simply do not. ~ Jay Baer

The modern marketer is: an experimenter, a lover of data, a content creator, a justifier of ROI. ~ Kimberley Walsh

Marketing and promoting doesn't come down to the likes, the pins, the plus ones, the followers, the fans, the friends, the views, or the plays online. Marketing and promoting comes down to the conversions. ~ Loren Weisman

What people intuitively grasped was the new efficiences in distribution, manufacturing, and marketing were changing the definition of what was commercially viable across the board. The best way to describe these forces is that they are turning unprofitable customers, products, and markets into profitable ones. Although this phenomenon is most obvious in entertainment and media, it's an easy leap to eBay to see it at work more broadly, from cars to crafts. Seen broadly, it's clear that the story of the Long Tail is really about the economics of abundance - what happens when the bottlenecks and stand between supply and demand in our culture start to disappear and everything becomes available to everyone. ~ Chris Anderson

Positioning is part art, part science and part psychology, and that's why marketing strategy is a lot harder than it looks, especially if you actually want to win. ~ Austin McGhie

Lo pitched Superheroes & Scones to his father as a marketing strategy for Halway Comics. But I know the idea has nothing to do with his company. What he did was buy me something of my own, something I could look forward to after college. He found me happiness ... ~ Krista Ritchie

When we characterize talk as hot air, we mean that what comes out of the speaker's mouth is only that. It is mere vapor. His speech is empty, without substance or content. His use of language, accordingly, does not contribute to the purpose it purports to serve. No more information is communicated than if the speaker had merely exhaled. There are similarities between hot air and excrement, incidentally, which make hot air seem an especially suitable equivalent for bullshit. Just as hot air is speech that has been emptied of all informative content, so excrement is matter from which everything nutritive has been removed. Excrement may be regarded as the corpse of nourishment, what remains when the vital elements in food have been exhausted. […] In any event, it cannot serve the purposes of sustenance, any more than hot air can serve those of communication. ~ Harry G. Frankfurt

Brainstorm your big idea(s). (2 hrs) Identify your product, customer, competition, and sales/marketing strategy. (2 hrs) Identify your plan for operations, management, capitalization, and finances. (4 hrs) Create a life plan. (4 hrs) Validate your business idea. (8 hrs) Type up your finished business plan. (4 hrs) Execute and follow through on your plan. ~ Steven Fies

Art is a vital part of life. For as long as artists create vulgar content, and for as long there continues to be a market for it, we are a long way from reducing teenage pregnancies. However, we can apply the law of supply and demand; hoard the goods. ~ DON SANTO

Good content is the stuff of love affairs. ~ Tom Webster

The best marketing strategy ever: CARE ~ Gary Vaynerchuk

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, "Why didn't we think of that?" Be very scared of "old tricks" and build a spirit of innovation. It's the "old tricks" that have the highest risk, not doing something bold. ~ David Brier

Content is anything that adds value to the reader's life. ~ Avinash Kaushik

The hard work and big money you used to spend on frequent purchases of print and TV advertising now move to repeated engineering expenses and product failures. If anything, marketing is more time-consuming and expensive than it used to be. You're just spending the money earlier in the process (and repeating the process more often). This is worth highlighting: The Purple Cow is not a cheap shortcut. It is, however, your best (perhaps only) strategy for growth. ~ Seth Godin

. Myth and superstition cannot compete with science on the platforms of reason and facts. But on the platform of fear mongering, science is nowhere near as powerful a tool as to what amounts to historically as the most effective marketing strategy of all time. ~ Al Stefanelli

Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee. ~ Mitch Lasky

Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell. ~ Bryan Eisenberg

Because the bulk of a platform's value is created by its community of users, the platform business must shift its focus from internal activities to external activities. In the process the firm inverts-it turns inside out, with functions from marketing to information technology to operations to strategy all increasingly centering on people, resources, and functions that exist outside the business, complementing or replacing those that exists inside a traditional business. ~ Geoffrey G. Parker

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing. ~ David Brier

Find your spirit, and no challenge will keep you from achieving your goals. ~ Chris Penn

The contents of a Brand Toolbox depend on the specific needs of the company but usually a Brand Toolbox contains An explanation of your brand strategy along with background and rationale so that everyone can understand why you're doing what you're doing, and definitions of key terms so everyone grasps the meaning behind the words Principles and guidelines for delivering brand values and attributes at key touchpoints between your brand and the outside world Sample applications for how the brand should be expressed and delivered Guides that walk people through important decisions, along with outlines that map processes so that people learn how to do things on brand like select a co-marketing partner and screen a new product ~ Denise Lee Yohn

Still allergic to PowerPoints and formal presentations, he insisted that the people around the table hash out issues from various vantages and the perspectives of different departments.
Because he believed that Apple's great advantage was its integration of the whole widget- from design to hardware to software to content-he wanted all departments at the company to work together in parallel. The phrases he used were "deep collaboration" and "concurrent engineering." Instead of a development process in which a product would be passed sequentially from engineering to design to manufacturing to marketing and distribution, these various departments collaborated simultaneously. " Our method was to develop integrated products, and that meant our process had to be integrated and collaborative," Jobs said.
This approach also applied to key hires. He would have candidates meet the top leaders-Cook, Tevanian, Schiller, Rubinstein, Ive- rather than just the managers of the department where they wanted to work. " Then we all get together without the person and talk about whether they'll fit in," Jobs said. ~ Walter Isaacson

When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea. ~ David Brier

Think like a publisher, not a marketer. ~ David Meerman Scott

Why is it there's no aisle in a grocery or department in a store or menu on a website for "average stuff" or "beige products"? FACT: People never got passionate about mediocre and average. While consumers and clients can find "best deals" and "natural foods" and "artisan goods," one doesn't find an aisle or a website menu tab offering "average stuff" without excelling in something (which might explain that while vanilla is necessary for the ice cream sundae, it's the hot fudge we all crave and talk about). ~ David Brier

Content marketing is about celebrating what makes your business unique. It is, inherently, about making the business more social and more human. ~ Robert Rose

History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding). ~ David Brier

I want my online content to be so good that Google's web crawler stops and says "Dayyyum son! ~ Ryan Lilly

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done. ~ Ava DuVernay

Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others. ~ David Meerman Scott

Good content isn't about good storytelling. It's about telling a true story well. ~ Ann Handley MarketingProfs

Darwin's Theory Survival of the Fittest, also applies into Business. Companies which consistently innovate, keep itself updated with customer's needs, market trends, check out their competition and accordingly make the strategy to evolve and keep them ahead of competition are the ones which are best suited for survival in Business Environment Evolution ~ Ashu Gaur

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The next evolution of content marketing is not more content; it's better distribution. ~ Chris Penn

Once management is on board, the sales team needs to understand the rationale behind the micromarket strategy and have simple tools that make it easy to implement. That means aligning sales coverage with opportunity and creating straightforward sales "plays" for each type of opportunity. ~ McKinsey Chief Marketing & Sales Officer Forum

If you're in business, all the content in the world will do you no good unless it leads to a sale. ~ Richie Norton

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It's now more essential to make use of rich content in your business' Facebook updates. This ~ Chris Harrison

Think of it more as publishing instead of marketing.Be authentic as a publisher and create content that helps you connect to everyone else ... because they're already connected. ~ Mitch Joel