Marketers Quotes

Rather than simply interrupting a television show with a commercial or barging into the consumer's life with an unannounced phone call or letter, tomorrow's marketer will first try to gain the consumer's consent to participate in the selling process. ~ Seth

People do not buy fortune cookies because they taste better than every other cookie on the shelf. They buy them for the delight they deliver at the end of a meal. Marketers spend most of their time selling the cookie, when what they should be doing is finding a way to create a better fortune. Of course your job is to bake a good cookie, the very best that you can, but you must also spend time figuring out how to tell a great story. ~ William Mougayar

Your first mistake might be assuming that people are rational.
Your second mistake could be assuming that people are eager for change.
And the marketer's third mistake is assuming that once someone knows things the way you know them, they will choose what you chose. ~ Seth Godin

Mr. Bush has squandered the hard-built paternity of 40 years. But so has the party, and so have its leaders. If they had pushed away for serious reasons, they could have separated the party's fortunes from the president's. This would have left a painfully broken party, but they wouldn't be left with a ruined brand,- as they all say, speaking the language of marketing. And they speak that language because they are marketers, not thinkers. Not serious about policy. Not serious about ideas. And not serious about leadership, only followership. ~ Peggy Noonan

Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step. ~ Seth Godin

Nothing has been as instructive in exploring the notion of authenticity as relearning the work of the great philosophers Aristotle and Plato. We are struck by their applicability to our work as we help companies and people develop their brands. Why do these early philosophers have so much to say that is helpful to modern marketers? We believe it is because they were focused on the fundamental issues of authenticity that we all face: Who are we? Why are we? How should we behave? Asking these questions encourages us to deepen our self-awareness. In particular, this issue of "who are we?" is critical. Knowing who we are is the key to elevating our capacities and performance. ~ Tom Hayes

Marketing is no longer about the stuff that you male, but about the stories you tell. ~ Seth Godin

One thing I point out is, a lot of people tooting the horn of amateurism, actually, these people were professionals. Some are professors who are employed full time. Others are marketers or business consultants. ~ Astra Taylor

We'd like to believe that efficient, useful, cost-effective products and services are the way to succeed. That hard work is its own reward. Most marketers carry around a worldview that describes themselves as innovators, not storytellers. ~ Seth Godin

The path that leads through Latin and alebra is not the path to material success. But it may suggest much more: that understanding things is a waste of time; that if you want to succeed in the world and have a happy family and a nice home and a BMW you should not try to understand things but just add up the numbers or press the buttons or do whatever else it is that marketers are so richly rewarded for doing ~ J.M. Coetzee

In 1951, a man bought a pickup truck because he needed to load things up and move them. Things like bricks and bags of feed. Somewhere along the line trendsetters and marketers got involved, and now we buy pickups
big, horse-powered, overbuilt, wide-assed, comfortable pickups
so that we may stick our key in the ignition of an icon, fire up an image, and drive off in a cloud of connotations. I have no room to talk. I long to get my International running part so I can drive down roads that no longer exist. ~ Michael Perry

Marketers use big data profiling to predict who is about to get pregnant, who is likely to buy a new car, and who is about to change sexual orientations. That's how they know what ads to send to whom. The NSA, meanwhile, wants to know who is likely to commit an act of terrorism - and for this, they need us. ~ Douglas Rushkoff

Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone. ~ John Battelle

As good marketers, we like to tinker with things and make them better. ~ Michael Freeman

Unconscious consumerism preys on the uncentered. Once we lose touch with our center, we don't know who we are anymore, and marketers fill the void by telling us who we ought to be. ~ Jeff Brown

Many thinkers have tried to "naturalize" consumerism in that way, including most social Darwinists, Austrian School economists (Ludwig von Mises, Friedrich Hayek, Murray Rothbard), Chicago School economists (George Stigler, Milton Friedman, Gary Becker), Darwinian libertarians, globalization advocates, management gurus, and marketers. Their model (which I call the Wrong Conservative Model, because I think it's wrong, and because it's usually advocated by political conservatives) is: human nature + free markets = consumerist capitalism ~ Geoffrey Miller

The world is cheapened when everyone sees it with a marketers eye. ~ Lucas Conley

I feel called to minister to telephone marketers. You know, the kind who call at inconvenient hours and deliver their spiel before you can say a word." Immediately I flashed back to the times I have responded rudely or simply hung up. "All day long these sales callers hear people curse at them and slam the phone down," she continued. "I listen attentively to their pitch, then I try to respond kindly, though I almost never buy what they're selling. Instead, I ask about their personal life and whether they have any concerns I can pray for. Often they ask me to pray with them over the phone, and sometimes they are in tears. They're people, after all, probably underpaid, and they're surprised when someone treats them with common courtesy. ~ Philip Yancey

There was a time when academia was society's refuge for the eccentric, brilliant, and impractical. No longer. It is now the domain of professional self-marketers. As for the eccentric, brilliant, and impractical: it would seem society now has no place for them at all. ~ David Graeber

Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product. ~ Douglas Rushkoff

But humans have a built-in weakness for fats and sugar. We evolved in lean environments where it was a big plus for survival to gorge on calorie-dense foods whenever we found them. Whether or not they understand the biology, food marketers know the weakness and have exploited it without mercy. Obesity is generally viewed as a failure of personal resolve, with no acknowledgement of the genuine conspiracy in this historical scheme. People actually did sit in strategy meetings discussing ways to get all those surplus calories into people who neither needed nor wished to consume them. Children have been targeted especially; food companies spend over $10 billion a year selling food brands to kids, and it isn't broccoli they're pushing. Overweight children are a demographic in many ways similar to minors addicted to cigarettes, with one notable exception: their parents are usually their suppliers. We all subsidize the cheap calories with our tax dollars, the strategists make fortunes, and the overweight consumers get blamed for the violation. The perfect crime. ~ Barbara Kingsolver

One can only be in awe of the creativity of chocolate marketers. My take is that if there is a health benefit, it is small. ~ Marion Nestle

In all fairness to the auction companies ? most companies are not car experts, they are marketers. I caution buyers to make sure that they have done their homework before they raise their hand and not after. ~ Mark Hyman, M.D.

Marketers are making retirement respectable. Instead of being the beginning of the end, it sounds like Nirvana-do what you want without any responsibilities. The boomers think that they're 16. Marketers try to keep the charade going. Retirement will look so good, others are going to be jealous. ~ Jerry Della Femina

Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality. ~ Roelof Botha

Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish. ~ Jeffrey Kluger

Too many marketers assume that future will hold back and wait until they're ready for it. It won't. ~ Faith Popcorn

Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice. ~ Mark McKinnon

A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact. ~ Daniel Kahneman

Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange. ~ Simon Mainwaring

Marketers have turned advertising into an interactive process. Using relationships and frequency and permission, ~ Seth Godin

The urgent can drown out the important. ~ David Meerman Scott

The only marketers who know what the hell they're doing are those who have worked in sales ~ David Ogilvy

In this book industry we have different kinds of birds; excepting one; all having in common that they are ONLY watchers and squawkers at the pond. We have readers, editors, reviewers, interviewers, publishers, marketers, websites, monopolies, and writers. All are better compensated than the writers. Yet the system is totally upside down as those better rewarded are all derivative of what is primary; the writer. Without that person the readers have nothing to read; the editors have nothing to edit; the reviewers have nothing to review; the interviewers have no one to interview; the publishers have nothing to publish; the marketers have nothing to market; the website cannot adware infect 'members,' and the legalized monopolies have nothing to monopolize. So, in effect, this is where the troll steps in. He's kind of a writer; but he's not taking the time to churn out masterpieces. He's just effortlessly telling the vultures exactly what they are. ~ Edward Drobinski

Knowing how to distinguish between an ideal keyword and the reality of queries will help you to refine your strategy and success as an online marketer. ~ Neil Patel

Anytime you open a business, you have to be effective in promoting whether it's a franchise or not. You'll need to learn to be a Web marketer extraordinaire. There's plenty of material out there. ~ Dave Ramsey

The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers. ~ Douglas Rushkoff

The point is not that angering people should be the goal for every brand. It's that attempting to avoid controversy at all costs is sometimes the riskier option. It can deprive a brand of its distinctiveness and edge. Too often, marketers strive to please the broadest number of people possible. The result can be communications that no one hates. But no one loves either. ~ Clive Veroni

More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning. ~ Seth

The entrepreneur must be the best salesperson and marketer in his business. ~ Robert Kiyosaki

All Marketers are liars tell stories, ~ Seth Godin

People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. ~ Jim Sterne

Unexpectedly, I'm here now, so I need to let all the U.S. marketers know that Asians are not different. We are all the same. ~ Psy

Think like a publisher, not a marketer. ~ David Meerman Scott

Samuel Taylor Coleridge was right when he claimed, 'In politics, what begins in fear usually ends up in folly.' Political activists are more inclined, though, to heed an observation from Richard Nixon: 'People react to fear, not love. They don't teach that in Sunday school, but it's true.' That principle, which guided the late president's political strategy throughout his career, is the sine qua non of contemporary political campaigning. Marketers of products and services ranging from car alarms to TV news programs have taken it to heart as well.

The short answer to why Americans harbor so many misbegotten fears is that immense power and money await those who tap into our moral insecurities and supply us with symbolic substitutes. ~ Barry Glassner

Good marketers tell a story. ~ Seth Godin

The ironic thing is that marketers have responded to this problem with the single worst cure possible. To deal with the clutter and the diminished effectiveness of Interruption Marketing, they're interrupting us even more! ~ Seth Godin

Here the query A320 returns algorithmic search results about the Airbus aircraft, together with advertisements for various non-aircraft goods numbered A320 that advertisers seek to market to those querying on this query. The lack of advertisements for the aircraft reflects the fact that few marketers attempt to sell A320 aircraft on the web. ~ Hinrich Schutze

Marketers can target Sponsored Updates to any segment of our premium audience based on professional profile data across more than 225 million members. ~ David Hahn

It is impossible to objectively define how free a market is. This is a political definition. Government is always involved, and those free marketers are as politically motivated as anyone. ~ Ha-Joon Chang

Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass. ~ Seth Godin

We think the whole world's going to change, and forget that human beings are still human beings; we have the same five senses, we still interact the same way, we still love and hate the same way, but marketers lose track of that. But then it comes down to earth. ~ Michael K. Powell

The most successful network marketers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person's needs ahead of their own. ~ Bob Burg

Potential to increase the lifetime value of the customer. Usually marketing departments assume that the lifetime value of a customer is fixed when doing their ROI calculations. We view the lifetime value of a customer to be a moving target that can increase if we can create more and more positive emotional associations with our brand through every interaction that a person has with us. Another common trap that many marketers fall into is focusing too much on trying to figure out how to generate a lot of buzz, when really they should be focused on building engagement and trust. I can tell you that my mom has zero buzz, but when she says something, I listen. To that end, most of our efforts on the customer service and customer experience side actually happen after we've already made the sale and taken a customer's credit card number. ~ Tony Hsieh

When the vast baby-boom generation exploded into adolescence in the 1960s, marketers exulted. Advertising consultants, always eager to coin a phrase, began happily explaining to corporations the difference between 'teenyboppers' and 'counterculture consumers.' ~ Charles Duhigg

Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages? ~ Seth Godin

The rise of digital technology put marketers in a bind. No longer a captive audience, consumers were splitting their time across devices, social networks and websites. ~ Shawn Amos

Let's not trust those who write in small letters, using cabalistic figures or enigmatic codes, as it frequently comes down to a manipulative strategy, orchestrated by disorientating marketers or cryptic felons, who, for that reason, often deserve to be sued for failing to provide assistance to persons in danger. ("The devil is in the small letters") ~ Erik Pevernagie

Marketers are out there trying to figure out how to get your money out of your child. ~ Maggie Gallagher

We're about to see an acceleration in technological platforms that, for marketers, will be on a scale rivalled only by the arrival of color TV. ~ Eric Schmidt

We need original thinkers, provocateurs, and people who care. We need marketers who can lead, salespeople able to risk making a human connection, passionate change makers willing to be shunned if it is necessary for them to make a point. Every organization needs a linchpin, the one person who can bring it together and make a difference. Some organizations haven't realized this yet, or haven't articulated it, but we need artists. ~ Seth Godin

As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies. ~ Simon Mainwaring

Everyone dies, and before that, most people eventually lose some of their faculties. So some people worry that as marketers get better at targeting the elderly, the line between advertising and unscrupulous manipulation will be harder to discern. ~ Charles Duhigg

Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value. ~ Philip Kotler

All marketers are storytellers. Only the losers are liars. ~ Seth Godin

Marketers keep inventing desires, necessities for you and for me. I need this. I need that. I need. I need. It's the need of a smoking fit. If you don't smoke that cigarette now, you'll die-when in reality you die because you succumb to the rage and rattle of the needy greed that keeps you busy needing more and more things. Is this the American Dream-the greedy need? ~ Giannina Braschi

I think editors are excellent marketers. They know their audience and produce copy to appeal to them - they just don't call it marketing. ~ David Robinson

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate. ~ Tim Ferriss

When you incorporate giving into your business in an authentic and transparent way, your customers become your best marketers. ~ Blake Mycoskie

We are saddened to hear of the untimely death of Christian Audigier. It is a sad end to a brilliant marketer; his incredible energy and vision brought my artwork to global attention. ~ Don Ed Hardy

While I am not saying Facebook cannot be a wonderland for marketers, I am still waiting to see the proof of it, and so should every reporter. ~ Kara Swisher

Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes. ~ Douglas Rushkoff

So, if consumers are like roaches, then marketers must forever be dreaming up new concoctions for industrial-strength Raid. ~ Naomi Klein

Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game. ~ Jaron Lanier

down, traditional marketers have always considered themselves artists. That's fine - it's an image I aspired to myself. It's a sentiment responsible for spectacular and moving work. But this sentiment is also responsible for some appalling ignorance and waste. One ~ Ryan Holiday

People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction. ~ Brian Halligan

The most successful marketer becomes part of the lives of their followers. ~ Marsha Collier

Increasingly, there will be accountability to the business side, especially in the world of ad viewability. This is the awkward term for a new insistence from marketers that they'll pay up only if at least 50% of an ad is in view for at least one continuous second. In that scenario, reading versus browsing is critical because it means ads on a post will be seen, pushing up click-throughs and ad rates. I suggested Super Journalists would get paid for hitting certain time-spent metrics. Well, for one post anyway, I hit a few super numbers tracked by Moat. After about 1,000 views, my average active dwell time (that is, time spent reading) was ~ Anonymous

Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don't exist. ~ Clayton Christensen

Bud Light ... the perfect beer for marketers about to lose their job. ~ Jeff Barrett

When you take the individual out of the equation, then you're making programming based on some marketer's idea of what will sell, and not based on the idea of what an individual would like. ~ John Seabrook

We need to write books that publicists and marketers and booksellers and book club leaders and librarians and readers can get excited about. That have something about them that makes them stand out. That makes them shine. ~ M.J. Rose

technical marketers, ~ Anonymous

In today's world, marketers reach inside the home and attempt to figure out not what's good for your daughter, because that is not their business, but what deep desires they can manipulate, stimulate and ostensibly satisfy in order to produce cold, hard cash. ~ Maggie Gallagher

The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late. ~ Seth Godin

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. ~ Simon Mainwaring

Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be. ~ Seth Godin

To cook for the pleasure of it, to devote a portion of our leisure to it, is to declare our independence from the corporations seeking to organize our every waking moment into yet another occasion for consumption. (Come to think of it, our nonwaking moments as well: Ambien, anyone?) It is to reject the debilitating notion that, at least while we're at home, production is work best done by someone else, and the only legitimate form of leisure is consumption. This dependence marketers call "freedom." Cooking ~ Michael Pollan

Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship. ~ Matthew Dickman

If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future. ~ Martin Lindstrom

AUDIENCE ORIENTATION: Social marketers view their audience as decision-makers with choices, rather than students to be educated, or incorrigibles to be regulated. Social Marketing begins with a bottom-up versus a top-down perspective, and therefore rejects the paternalist notion that "experts know what is best and will tell people how to behave for their own good" in favor of an audience-centered approach which seeks to understand what people want and provide them support in acquiring it. ~ Nancy R. Lee

Permission Marketers are totally obvious about their objectives with the consumer. ~ Seth Godin

Marketers need to spend less time making promises and more time keeping them. ~ Seth

Our world is enriched when coders and marketers dazzle us with smartphones and tablets, but, by themselves, they are just slabs. It is the music, essays, entertainment and provocations that they access, spawned by the humanities, that animate them - and us. ~ Nicholas Kristof

The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development as research shows more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows. ~ David Silverman

Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination. ~ Jay Conrad Levinson

Marketers need to adapt a "members first" approach to content. ~ David Hahn

Not all marketing people are writers, but all writers must learn to be marketers. ~ Joanne Kraft

A salaried job trains us to be "right" all the time and induces an entitlement mentality. This is because we get paid the same amount no matter what work we are producing, and we begin to see this is fair and right, and we begin being trained to think we are right all the time. When we become salespeople and marketers, we have to leave all of that behind. ~ Eben Pagan

It's a very simple example to show that if you miss one step in a process in can cost you an enormous amount of time and money to fix. With a checklist, you can write it down and give it some someone else for them to do successfully. Checklists require discipline and organization, which is something internet marketers have to master. ~ Brian Tracy