Jay Baer Famous Quotes
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In social media marketing, average is no longer adequate.
This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"
Content pays an ongoing information annuity that other forms of marketing simply do not.
Focus On How To Be Social, Not On How To Do Social.
The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
Stop trying to be amazing and start being useful.
Social media is an ingredient, not an entree.
People check their phone an average of 110x a day.
You must market your marketing.
The difference between Selling and Helping is just two letters.
Hugging your haters is not a cost. It's a profit center
95% of millennials say their friends are the most credible source of product information.
Never build your content ship on rented land.
Give away everything you know, one bite at a time.
Smart marketing is about help not hype.
The biggest benefit of doing an interview podcast is the relationships you build.
The goal is not to be good at social media, the goal is to be good at business because of social media.
Content is the emotional and informational bridge between commerce and consumer.
We are surrounded by data, but starved for insights.
Facebook Fan Pages are email newsletters with smaller pictures.
There is a very fine line between listening and stalking.
For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
The entirety of the world's knowledge is in your pants right now.
Worry more about being social, and worry less about doing social media
Inspiration doesn't respond to meeting requests. You can't schedule greatness.
In 2012, 40 of the top companies to work for were also among the top companies in social media.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
Social media is the ultimate canary in the coal mine
Text is the gateway drug to real time marketing.
Social media is about people, not logos.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
You must fight social media fire with social media water.
Everything ultimately comes down to trust.
Social media changes the relationship between companies and customers from master and servant, to peer to peer.
Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
Make your marketing so useful people would pay you for it.
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
Stop creating reports, and start creating understanding.
If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
True advocacy is born from culture, not technology or marketing.
