Content Strategy Quotes

Your style guide is your most loyal brand protector. ~ Dane Brookes

Quality, relevant content can't be spotted by an algorithm. You can't subscribe to it. You need people - actual human beings - to create or curate it. ~ Kristina Halvorson

The role of the CMS is not simply to shuffle and store packets of information. Its primary role is to help your content strategy succeed ~ Kristina Halvorson

An effective content strategy has to mix your authenticity, your story & your authority mixed with the shares of other peoples content.

If you're only sharing other peoples stories, authority, authenticity & brands, how does that make any new or old visitors want to connect with yours?

And, only reposting without sharing why you chose to share it & what your thoughts are on that content creates zero connection to you and for you. ~ Loren Weisman

High-quality web content that's useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online. ~ Kristina Halvorson

what. Content strategy asks these questions of stakeholders and clients: Why are we doing this? What are we hoping to accomplish, change, or encourage? How will we measure the success of this initiative and the content in it? What measurements of success or metrics do we need to monitor to know if we are successful? How will we ensure the web remains a priority? What do we need to change in resources, staffing, and budgets to maintain the value of communication within and from the organization? What are we trying to communicate? What's the hierarchy of that messaging? This isn't Sophie's Choice, but when you start prioritizing features on a homepage and allocating budget to your list of features and content needs, get ready to make some tough calls. What content types best meet the needs of our target audience and their changing, multiple contexts? What content types best fit the skills of our ~ Margot Bloomstein

Content repurposing is about getting the maximum return from every single piece of content you create. Content repurposing can take many forms, and there are lots of different and creative ways that you can repurpose your content, but every content creator must repurpose. ~ Amy Woods

I plant a gentle parting kiss on his lips, our strategy is well and truly screwed at this stage anyway. We barely lasted a day. ~ Siobhan Davis

Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve. ~ Seth Godin

Hope is not blind optimism. It's not ignoring the enormity of the task ahead or the roadblocks that stand in our path. It's not sitting on the sidelines or shirking from a fight. Hope is that thing inside us that insists, despite all evidence to the contrary, that something better awaits us if we have the courage to reach for it, and to work for it, and to fight for it. Hope is the belief that destiny will not be written for us, but by us, by the men and women who are not content to settle for the world as it is, who have the courage to remake the world as it should be. ~ Barack Obama

Night and day a picture of the showcase of the Lame Novelty Company and its gambling content would seem to appear before my eyes. Then I realized that I could not rest content and continue practising to become a magician until I knew what those gambling gimmicks in that showcase click. ~ John Scarne

People can be happy while they are going through great pain and adversity. There's no pleasure evident in their external lives yet they are content on the inside. And conversely, tons of people are surrounded by pleasure (fast cars, nice homes, great clothes) but there is no joy within. So choose to be happy. ~ Robin Sharma

From the very beginning, history wasn't content simply to be nostalgic fairytales; it wanted to make you think. ~ Simon Schama

Ideas on earth were badges of friendship or enimity. Their content did not matter. Friends agreed with friends, in order to express friendliness. Enemies disagreed with enemies, in order to express enimity. ~ Kurt Vonnegut

In the church today, we are falling prey to the appeal of "New!" The old truths of the gospel don't seem spectacular enough. We're restless for the latest, greatest, newest teaching or technique. We pastors in particular seem to search for a shortcut or some dynamic new strategy that will fire up our churches. ~ Jim Cymbala

Be content to be what you are; shiny stones and silver bangles only make you look what you really are. ~ Tiny Tim

Blasphemy is just the fanatic's name for criticism. Charb writes wisely:

'A believer can blaspheme only to the extent that the idea of blasphemy holds any meaning to him. A non-believer, no matter how hard he tries, 'cannot' blaspheme. God is sacred only to those who believe in him. If you wish to insult or offend God, you have to be sure that he exists. The strategy used by minority group activists masquerading as anti-racists is to pass off blasphemy as Islamophobia and Islamophobia as racism.'

The crucial distinction we must defend is between acts of imagination and acts of violence....Faith is not the enemy. Fanaticism is the enemy. It always is. But only a fool would deny that faith has been the seedbed of fanaticism in mankind's long and sorry struggle for the light. As much as at times we need to seek "solidarity" among unlike groups, we also need to "desolidarize," to "unsolidarize" - to put the people we know before the abstract categories we imagine. Come to think of it, making people, with all their flaws, fully visible while leaving generalized types alone is exactly what the caricaturist has always done for us. It's his special form of bravery. ~ Charb

Secretary of the treasury Albert Gallatin is accused of treason by war enthusiasts merely for suggesting budget adjustments to pay for war measures. ~ Donald R. Hickey

Now is as good a time as ever to revisit the history of the Crusades, or the sorry history of partition in Kashmir, or the woes of the Chechens and Kosovars. But the bombers of Manhattan represent fascism with an Islamic face, and there's no point in any euphemism about it. What they abominate about 'the West,' to put it in a phrase, is not what Western liberals don't like and can't defend about their own system, but what they do like about it and must defend: its emancipated women, its scientific inquiry, its separation of religion from the state. Loose talk about chickens coming home to roost is the moral equivalent of the hateful garbage emitted by Falwell and Robertson, and exhibits about the same intellectual content. ~ Christopher Hitchens

For psychic life, activation of the experience has only a negative significance, removing both the image-content and the accompanying stimulation. If the desired union with the love object approaches and word becomes deed, the corresponding cluster of images fades, producing a pleasurable feeling of released tension. At this moment, one is psychically wholly unproductive. Every image attains its peak in life as it intensely awaits transition into reality; with realization, it immediately is destroyed. ~ Sabina Spielrein

Religion, too, has defenders on both halves of the political spectrum. Even writers who are unwilling to defend the literal content of religious beliefs may be fiercely defensive of religion and hostile to the idea that science and reason have anything to say about morality (most of them show little awareness that humanism even exists). Defenders of the faith insist that religion has the exclusive franchise for questions about what matters. Or that even if we sophisticated people don't need religion to be moral, the teeming masses do. Or that even if everyone would be better off without religious faith, it's pointless to talk about the place of religion in the world because religion is a part of human nature, which is why, mocking Enlightenment hopes, it is more tenacious than ever. ~ Steven Pinker

Appeals to the past are among the commonest of strategies in interpretations of the present. ~ Edward W. Said

Most of my interests in terms of writing are dark, so it's discordant how much I try to lock into the vibe of wherever I'm at. Inhabiting the life of the imagination is the nature of survival strategy - you build yourself little worlds to enjoy. ~ John Darnielle

Content is anything that adds value to the reader's life. ~ Avinash Kaushik

All the evidence, experimental and even a little theoretical, seems to indicate that it is the energy content which is involved in gravitation, and therefore, since matter and antimatter both represent positive energies, gravitation makes no distinction. ~ Richard P. Feynman

To emphasize style is to slight content, or to introduce an attitude which is neutral with respect to content. ~ Susan Sontag

There was with her a feeling of having descended in the social scale, with a corresponding sense of having risen in the spiritual. Every step which she took toward relieving herself from obligations added to her strength and expansion as an individual. She began to look with her own eyes; to see and to apprehend the deeper undercurrents of life. No longer was she content to "feed upon opinion" when her own soul had invited her. ~ Kate Chopin

Following my between-books strategy of reading voraciously and promiscuously. What ~ Erik Larson

At all times, in all circumstances, Christ is able and willing to provide the strength we need to be content. Contentment occurs when Christ's strength is infused into my weak body, soul, and spirit. ~ Linda Dillow

If equally matched, we can offer battle; if slightly inferior in numbers, we can avoid the enemy; if quite unequal in every way, we can flee from him. Though an obstinate fight may be made by a small force, in the end it must be captured by the larger force. ~ Sun Tzu

Sometimes, when I'm bored, I can't help but think what my life would be like if I hadn't written the book. Monday, I would've played bridge. And tomorrow
night, I'd be going to the League meeting and turning in the newsletter. Then on Friday night, Stuart would take me to dinner and we'd stay out late and I'd
be tired when I got up for my tennis game on Saturday. Tired and content and . . . frustrated.
Because Hilly would've called her maid a thief that afternoon, and I would've just sat there and listened to it. And Elizabeth would've grabbed her child's
arm too hard and I would've looked away, like I didn't see it. And I'd be engaged to Stuart and I wouldn't wear short dresses, only short hair, or consider
doing anything risky like write a book about colored housekeepers, too afraid he'd disapprove. And while I'd never lie and tell myself I actually changed
the minds of people like Hilly and Elizabeth, at least I don't have to pretend I agree with them anymore. ~ Kathryn Stockett

I want to put a ding in the universe. ~ Steve Jobs

Story Content Warning: There will be angst, sex, a little rough language and rampant lesbianism. If this is not your cup of tea, don't drink it. If you are not old enough to read this, you will be soon. It might be in your best interest to wait until you are older. If you live in a place where this is not legal ... why are you still living there? Maybe it's time for you to move on. ~ BadSquirrel

I had a lot of chances to do things that other people don't ever get, and I have to be content with that. I have to look around for some other way to make myself useful. ~ Linda Ronstadt

Seek for the boldest color possible, content is irrelevant. ~ Henri Matisse

The first rule in politics is that there are no rules, at least not in the sense of inevitable defeats or inevitable victories. If you have the right policy and the right strategy, you always have a chance of winning. Without them, you can lose no matter how certain the victory seems. ~ Tony Blair

Having stretched the boundaries some, I'm perfectly content now to work within them. 'Doonesbury' doesn't need to become 'South Park.' You won't ever see any singing turds. ~ Garry Trudeau