Brand Strategy Quotes

The contents of a Brand Toolbox depend on the specific needs of the company but usually a Brand Toolbox contains An explanation of your brand strategy along with background and rationale so that everyone can understand why you're doing what you're doing, and definitions of key terms so everyone grasps the meaning behind the words Principles and guidelines for delivering brand values and attributes at key touchpoints between your brand and the outside world Sample applications for how the brand should be expressed and delivered Guides that walk people through important decisions, along with outlines that map processes so that people learn how to do things on brand like select a co-marketing partner and screen a new product ~ Denise Lee Yohn

Playing the blame game is stupid and childish. Even if it is someone else's fault, the blame game is wasted time, effort, and energy that takes you somewhere that is not going to get you anywhere. ~ Loren Weisman

Marketing and promoting doesn't come down to the likes, the pins, the plus ones, the followers, the fans, the friends, the views, or the plays online. Marketing and promoting comes down to the conversions. ~ Loren Weisman

Edward Cullen can take his stupid heroine and OD on it. Kate is my own personal brand of Viagra. ~ Emma Chase

The central issue is never strategy, structure, culture, or systems. The core of the matter is always about changing the behavior of people. ~ John P. Kotter

I read all the great philosophers but most people just hear what they want to hear and it makes it easy for them to brand us devil worshippers. ~ Marilyn Manson

He watched the newly arrived commuters as they stepped into the carriage, pushed their way down the tube, the odours from their damp clothes mingling, giving off varying degrees of mustiness: London grime, or smoke from airless offices. A woman wearing a blue swing coat glanced along the carriage, casting around for an empty seat. Her pale skin, the searching green eyes, reminded him of Emma. Briefly, he felt his breath catch; he stood, clambered back over his neighbour and indicated for her to take his seat. And so his mind stayed with Emma when he knew he should be working out a strategy for telling Dorothy of his news. But Emma was never far away; like the glitter balls in dance halls, she would slowly rotate in his memory, different facets reappearing, as the hues changed in her auburn hair. ~ Amanda Sington-Williams

The first rule in politics is that there are no rules, at least not in the sense of inevitable defeats or inevitable victories. If you have the right policy and the right strategy, you always have a chance of winning. Without them, you can lose no matter how certain the victory seems. ~ Tony Blair

Gone are the days when you could lie on a beach between races and still be in good enough shape to compete. Gone are the days when simply wearing a brand on your firesuit was enough to justify the marketing expense of an Indy Car. Racing an Indy Car is only about a quarter of my life as a racing driver. ~ Charlie Kimball

Their raspy kisses brand our jam tart necks, their treacherous miasma clasps our herbal thighs. Motherlessly we surrender, too many fathers we have, we, your daughters of joy. ~ Laura Gentile

You outlive your wife, then your colleagues and friends, then your accountant and the building doorman. ou no longer attend the opera, because the human bladder can only endure so much. Social engagements require strategy and hearing aid calibrations. pg 269 ~ Dominic Smith

We are very excited to re-launch the collaboration with Fred Perry. We have great appreciation for the heritage of the brand as well as their dynamism in guiding the brand towards the future. Their openness to create synergies between both our brands will bring interesting, creative results. ~ Raf Simons

Resilience is based on the ability to embrace the extremes
while no becoming an extremist ... **Most companies don't do paradox very well.**
(emphasis by author)
[2002] p.25f ~ Gary Hamel

The will of the United States can be shaken by suiciders ... and suiciders who are willing to drive up to a Red Cross center, a center of international help and aid and comfort, and just kill ... The strategy remains the same. The tactics to respond to more suiciders driving cars will alter on the ground. ~ George W. Bush

What is needed [to combat terrorism], in my view, is resolve, not retreat; courage, not concession. Rather than thinking in terms of an exit strategy, focus on a strategy for success. ~ Donald Rumsfeld

Modern culture appears to have adopted a strategy of tragedy. If we come here and say, I didn't intend to cause global warning, it's not part of my plan, then we realize it's part of our defacto plan because it's the thing that's happening because we have no other plan. ~ William McDonough

You're a brand-new piece of sheet music,' she said slowly, 'for a song which, once played, I'd swear I'd always known. ~ Julie Berry

The progress of Sybilla though a market was the progress of worker bee through a bower of intently propagating blossoms. Everything stuck. From the toy stall she bought two ivory dolls, a hen whistle, a rattle and a charming set of miniature bells for a child's skirts: all were heroically received and borne by Tom, henceforth marked by a faint, distracted jingling. From the spice booth, set with delicious traps for the fat purse, she took cinnamon, figs, cumin seed and saffron, ginger, flower of gillyflower and crocus and - an afterthought - some brazil for dyeing her new wool. These were distributed between Christian and Tom. They listened to a balladmonger, paid him for all the verses of "When Tay's Bank," and bought a lengthy scroll containing a brand-new ballad which Tom Erskine read briefly and then discreetly lost. "No matter," said the Dowager cheerfully, when told. "Dangerous quantity, music. Because it spouts sweet venom in their ears and makes their minds all effeminate, you know. We can't have that." He was never very sure whether she was laughing at him, but rather thought not. They pursued their course purposefully, and the Dowager bought a new set of playing cards, some thread, a boxful of ox feet, a quantity of silver lace and a pair of scissors. She was dissuaded from buying a channel stone, which Tom, no curling enthusiast, refused utterly to carry, and got a toothpick in its case instead. They watched acrobats, invested sixpence for an unconvincing mermaid a ~ Dorothy Dunnett

Being creative and playing with your content during the holidays is a great idea. But straying too far from your fundamental brand (from address, logo, etc.) can be a dangerous game. Your recipients need to be able to recognize you during this busy time of year. ~ Paul Ford

Al: So what's your strategy?
Ed: I told you, a fist in his face! ~ Hiromu Arakawa

A strategy that doesn't take into account resources is doomed to failure. ~ John C. Maxwell

Every other fashion brand out there - including those that I call 'competitors' - are run by mostly old white men, and the customer knows it. ~ Sophia Amoruso

I knew, however, that it would cost ten times what I had available in order to build a molecular beam machine. I decided to follow a byway, rather than the highway. It is a procedure I have subsequently recommended to beginning scientists in this country, where research strategy is best modelled on that used by Wolfe at the Plains of Abraham. ~ John Charles Polanyi

Opposing what's wrong is a halfway measure at best. A rebel must also have a vision for something better, a strategy for moving toward that vision and a capacity to rally and join with others in achieving it. If the anger that drives rebellion is not transformed into the hope that inspires movement communities, it will do more harm than good. ~ Parker J. Palmer

Hence the saying: The enlightened ruler lays his plans well ahead; the good general cultivates his resources. ~ Sun Tzu

It's the power of the brand. We've never formally advertised. ~ Sara Blakely

My approach to strategy: shoot, aim...then unleash hell! ~ Mark Anthony Peterson

The scalable, profitable strategy is to change the game, not to become the most average. ~ Seth

Be intentionally infectious. Make your brand contagiously buzz worthy. ~ Catrice M. Jackson

In real life, strategy is actually very straightforward. You pick a general direction and implement like hell. ~ Jack Welch

I think it's difficult, if you're a quite private person like I am, to write about your life very intimately. ~ Jo Brand

Be Clever, Think Clever and Do Clever ~ Robin James

Animals, children, and the working class comprise the company in which I'll feel most at ease. ~ Russell Brand

Dakota tribal wisdom says that when you're on a dead horse, the best strategy is to dismount. Of course, there are other strategies. You can change riders. You can get a committee to study the dead horse. You can benchmark how other companies ride dead horses. You can declare that it's cheaper to feed a dead horse. You can harness several dead horses together. But after you've tried all these things, you're still going to have to dismount. ~ Gary Hamel

And so if your competitors aren't growing, if there isn't a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy. ~ Jim Cantalupo

During bull markets, everyone believes that he is committed to stocks for the long term. Unfortunately, history also tells us that during bear markets, you can hardly give stocks away. Most investors are simply not capable of withstanding the vicissitudes of an all-stock investment strategy. The ~ William J. Bernstein

Only a few businesses will succeed by having the lowest price, so most will need a strategy that includes customer services. ~ Bill Gates

The future influences the present just as much as the past. ~ Friedrich Nietzsche

Clarity enables Empowerment ~ Millen Livis