Quotes About Copywriting
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The man who stops advertising to save money is like the man who stops the clock to save time. ~ Thomas Jefferson
The copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to offer; you motivate them to acquire it for themselves. This is the essence of effective copywriting. ~ Richard Bayan
Copy is a direct conversation with the consumer. ~ Shirley Polykoff
It follows that unless your headline sells your product, you have wasted 90 percent of your money ... ~ David Ogilvy
By 1961, when I got my first copywriting job, 'my kind' were suddenly in demand. The creative revolution had begun. Advertising had turned into a business dominated by young, funny, Jewish copywriters and tough, sometimes violent, Greek and Italian art directors. ~ Jerry Della Femina
I've devoted a lot of my time and effort during the past few years to developing my advertising copywriting business to the point of where I can support my family and don't have to depend on writing fiction for my income. ~ George Stephen
People think copywriters are obsessed with words.
This isn't correct.
The word should be 'infatuated' - it fits the context better. ~ Jamie Thomson
Consumers do not buy products. They buy product benefits. ~ David Ogilvy
Let us prove to the world that good taste, good art, and good writing can be good selling. ~ William Bernbach
Don't confuse visibility with credibility. ~ Harvey MacKay
Sometimes the most important job advertising can do, is to clarify the obvious. ~ Jay Chiat
Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell. ~ Bryan Eisenberg
Copywriting probably did make me a commercial writer. Nobody wants to read advertising copy, so you have to keep it punchy; you almost have trick them into reading it. You have to make every sentence work. ~ Liane Moriarty
Cindy is a terrific writer and has both a studied - and an intuitive - understanding of the best practices of no-hype, high results copywriting. ~ Steve Slaunwhite
Good first impressions....are good for business. ~ CS-Edit
If you wish others to believe in you, you must first convince them that you believe in them. ~ Harvey MacKay
I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product. ~ David Ogilvy
Copywriting cuts the communication cord between word and feeling. By offering instant gratification, it atrophies more subtle emotions. ~ Clive Sinclair
People aren't interested in you. They're interested in themselves ~ Dale Carnegie