Long Term Quotes

You will make better decisions once you begin thinking long-term rather than short-term. ~ Adam Kirk Smith

We adopted a focused strategy of core businesses in Citicorp that play to our unique historic strengths as a global bank that will provide strong growth and attractive returns over the long-term ... And we've identified non-core assets we have shed. ~ Michael Corbat

And while the black women are the most hidden of the mathematicians who worked at the NACA, the National Advisory Committee for Aeronautics, and later at NASA, they were not sitting alone in the shadows: the white women who made up the majority of Langley's computing workforce over the years have hardly been recognized for their contributions to the agency's long-term success. Virginia Biggins worked the Langley beat for the Daily Press newspaper, covering the space program starting in 1958. "Everyone said, 'This is a scientist, this is an engineer,' and it was always a man," she said in a 1990 panel on Langley's human computers. She never got to meet any of the women. "I just assumed they were all secretaries," she said. Five ~ Margot Lee Shetterly

Lately, I've been doing a lot of tuning in and impatiently tuning out. As a longtime fan of talk radio, I don't think this bodes well for the long-term broad appeal of the medium. ~ Camille Paglia

I want my girls to know who they are and have strong family connections. I want them to be educated. I want them to travel the world. I want them to be able to support themselves, and if they choose to be in a long-term relationship, it will be based on their strengths, not their weaknesses.
And I know that in order for them to get there, it is important that I take more than a surface glance at how I ended up in my unhealthy and unsafe relationship with their father. Only then will I ever have any hope of keeping my history from repeating itself in their future. ~ Lizbeth Meredith

Development is among the most important long-term multilateral agendas existing today. As we all know, lasting peace cannot be achieved unless large population groups find ways in which to break out of poverty. ~ Pal Schmitt

If Obama wanted to make radical changes to America's health long-term, all he has to do is treble the price of sugar and salt. ~ Jamie Oliver

The more leeches there are affixed to a host, the less resources there are to siphon from said hosts, per parasite. The ability to only absorb energy, without the ability or desire to reproduce it in a productive manner, is a dangerous, unsustainable, albeit attractive long term method of collapse and decline. ~ Justin K. McFarlane Beau

Dating is about grand romantic gestures that mean little over the long term. Marriage is about small acts of kindness that bond you over a lifetime. ~ Lori Gottlieb

One of my major objectives is to build a long-term enterprise, to build shareholder value over time. ~ N. Robert Hammer

As the current U.S.-Israel assault raged, New York Times columnist Thomas Friedman explained that Israel's tactics in the current attack, as in its invasion of Lebanon in 2006, are based on the sound principle of "trying to 'educate' Hamas, by inflicting a heavy death toll on Hamas militants and heavy pain on the Gaza population." That makes sense on pragmatic grounds, as it did in Lebanon, where "the only long-term source of deterrence was to exact enough pain on the civilians - the families and employers of the militants - to restrain Hezbollah in the future."10 And by similar logic, bin Laden's effort to "educate" Americans on 9/11 was highly praiseworthy, as were the Nazi attacks on Lidice and Oradour, Putin's destruction of Grozny, and other notable educational exercises. ~ Noam Chomsky

One of the odder services the Villa Candessa provided for its long-term guests was its "likeness cakes" - little frosted simulacra fashioned after the guests by the inn's Camorr-trained pastry sculptor. On a silver tray beside the looking glass, a little sweetbread Locke (with raisin eyes and almond-butter blond hair) sat beside a rounder Jean with dark chocolate hair and beard. The baked Jean's legs were already missing. A few moments later, Jean was brushing the last buttery crumbs from the front of his coat. "Alas, poor Locke and Jean." "They died of consumption," said Locke. ~ Scott Lynch

This urbanization that's taking place around the world is very real. But if it's people that are seeking an urbanized environment out of desperation, that's not going to be helpful long term. ~ Mick Cornett

If climate change issues are not adequately addressed - if we keep running those nice energy subsidies, if the price on carbon is not adequately set, if policymakers don't have it on their radar screens - then financial stability in the medium and long-term is clearly at stake. ~ Christine Lagarde

In terms of the idea of long-term occupation - I have been reading a little bit more about this period - and you can see in that occupation are many lessons for the current occupation of Iraq. So we have these connections that go way back that people aren't aware of. ~ Edwidge Danticat

There are three side effects of acid: enhanced long-term memory, decreased short-term memory, and I forget the third. ~ Timothy Leary

It was the tale of a woman scorned, a woman locked in battle over her man, her money, her children, and her rights as a long-term wife. It was a morality tale of Biblical proportions, involving adultery and covetousness, all of it wrapped in a great big flag emblazoned with the almighty U.S. dollar - and concluding in what, on the face of it, appeared to be a most blood-curdling case of stark, premeditated murder in the first degree. Shooting them in their sleep? No soap opera writer could have concocted better. ~ Bella Stumbo

I think it's a relatable concept - when you have a long-term relationship or marriage, and you want to try to be friends with that person, because you kind of grew up with that person and they know you better than anyone, and how it's just impossible to make that transition seamlessly. ~ Rashida Jones

The conservation of nature, the proper care for the human environment and a general concern for the long-term future of the whole of our planet are absolutely vital if future generations are to have a chance to enjoy their existence on this earth ~ Prince Philip

The American people deserve long-term, forward-thinking policies. ~ Dean Heller

The obsession with instant gratification blinds us from our long-term potential. ~ Mike Dooley

Wal-Mart impoverished its own customer base. Google is facing exactly the same issue long-term, although not yet. ~ Jaron Lanier

I always had a long-term view of going into politics, so I suppose I was always careful. I mean, I got offered all these rinky dink tax deals, but I always paid my taxes. I am naturally quite conservative. ~ John Key

A champion never allows a short-term failure to take her out of a long-term game. ~ Abby Wambach

NEW YORK Climate change is likely to exact enormous costs on U.S. regional economies in the form of lost property, reduced industrial output and more deaths, according to a report backed by three men with vast business experience. The report, released Tuesday, is designed to persuade businesses to factor in the cost of climate change in their long-term decisions and to push for reductions in emissions blamed for heating the planet. It was commissioned by the Risky Business Project, which describes itself as nonpartisan and is chaired by former New York City Mayor Michael R. Bloomberg, former Treasury Secretary Henry M. Paulson Jr. and Thomas F. Steyer, a former Bay Area hedge fund manager. ~ Anonymous

As more and more Americans own shares of stock, more and more Americans understand that taxing businesses is taxing them. Regulating businesses is taxing them. They ought to be thinking long-term about their ownership, not just their income, and that they should pay taxes on capital, as well as taxes on labor. ~ Grover Norquist

Ladies and gentlemen of the class of '97:
Wear sunscreen.
If I could offer you only one tip for the future, sunscreen would be it. The long-term benefits of sunscreen have been proved by scientists, whereas the rest of my advice has no basis more reliable than my own meandering experience. I will dispense this advice now.
Enjoy the power and beauty of your youth. Oh, never mind. You will not understand the power and beauty of your youth until they've faded. But trust me, in 20 years, you'll look back at photos of yourself and recall in a way you can't grasp now how much possibility lay before you and how fabulous you really looked. You are not as fat as you imagine.
Don't worry about the future. Or worry, but know that worrying is as effective as trying to solve an algebra equation by chewing bubble gum. The real troubles in your life are apt to be things that never crossed your worried mind, the kind that blindside you at 4 p.m. on some idle Tuesday. ~ Mary Schmich

No matter how successful you are, change is always good. There can never be a status quo. When you have no money you can't afford long-term solutions, only short-term ones. You have to always be upgrading. Otherwise you're fucked. ~ Michael Lewis

There were no jobs created in America from 1945, when the war ended, through 2003. How could there be? Taxes were too high. Preposterously so under Eisenhower, Kennedy, Nixon, Reagan (who left office with a 28 percent rate on long-term capital gains) and Bush the Elder. ~ Andrew Tobias

Hiding your introversion is a bad idea because introversion itself is not a problem. It only causes problems if different needs affect factored into a burgeoning relationship and handled with respect and understanding. No doubt introversion-related issues will come up over time in a long-term relationship
healthy relationships are fluid and ever changing
but if you start out being honest with yourself and the other person, you will have built a foundation for later adaptation, compromise, and mutual comfort and happinesses. ~ Sophia Dembling

Stress can alter the expression of genes, which can affect the response to stress and so on. Human behavior is therefore unpredictable in the short term, but broadly predictable in the long term. ~ Matt Ridley

Resistance, his all-encompassing term for what Freud called the Death Wish - that destructive force inside human nature that rises whenever we consider a tough, long-term course of action that might do for us or others something that's actually good. ~ Steven Pressfield

When times are rough and people predict the end of the world, remember that short-term uncertainty provides to the keen investor many long-term opportunities ~ Amir Avitzur

It was nice, though, to have the long term benefit to be able to pare away those things and eventually make the character my own and put my own unique stamp. ~ Michael Shanks

I was always very interested in science, and I knew that for me, science was a better long-term career than tennis. ~ Sally Ride

I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term. ~ Jeff Bezos

A currency designed for long-term storage and investment doesn't do so well at encouraging transactions and exchange in the moment. ~ Douglas Rushkoff

I think the tingles are important. They are real, and I am in favor of their survival. But they are not the basis for a satisfactory marriage. I am not suggesting that on should marry without the tingles. Those warm, excited feelings, the chill bumps, that sense of acceptance, the excitement of the touch that make up the tingles serve as the cherry on top of the sundae. But you cannot have a sundae with only the cherry. ~ Gary Chapman

And yet, despite the multiplicity of times we've done it, it is still a funny, exultant, true thing - where for a short time you turn into something else and fly; where you stop fretting and wanting, and are simply alight with joy - and all while never venturing beyond the walls of your room. And I would put our continued success down to one simple thing. At the end of every tumbling session, one of us will turn to the other and say, "Thank you very much. That was very pleasant. Very pleasant indeed. My dear, I am much obliged to you."
Because at the end of the day, that is the hottest sex tip of all: gratitude. That you've found someone who wants to do that thing, with you, and no government has yet found a way to charge you VAT on it. You can set fire to the sky, and not be charged a penny.
Sometimes, it's great being a human. ~ Caitlin Moran

Now he turned the radio on to the news. As we did our separate chores, we listened and commented idly to each other on what we heard - the politics, the plane crashes and crimes, the large disasters of the day, which we all use to keep the smaller, more long-term sorrows at bay. ~ Sue Miller

We all want a job or role that truly excites and engages us. This search requires both focus and flexibility, so I recommend adopting two concurrent goals: a long-term dream and an eighteen-month plan. ~ Sheryl Sandberg

Something bad happened on both Mars with its dried-up watercourses and Venus with its runaway greenhouse effect. Could something bad happen on Earth too? Our species currently turns row upon row of environmental knobs, without much regard to long-term consequences. ~ Neil DeGrasse Tyson

I don't think anyone can predict what the short term will look like. In the long term, it will be a Syria without Bashar Assad. The longer it takes, the worse it will get. ~ Adel Al-Jubeir

The joint committee invited economists of many economic stripes to model what would happen if America switched from the current code to a unified income tax or a consumption tax. Every economist who modeled reported that the consumption tax would increase long-term economic growth. ~ Neal Boortz

Accounting is possibly the most confusing, boring subject in the world, but if you want to be rich long-term, it could be the most important subject. ~ Robert T. Kiyosaki

It is quite possible that, even if you set the most relevant, realistic goals, you may not achieve them in the way or the time you wanted to. Life may throw something unexpected in your path, which stops you from achieving what you want, when you want. This is not failure. Feeling like you have failed is bound to lead to low mood, and can often come about if things haven't quite gone according to plan. However, the best thing to do is to draw a mental line under the experience, learn from what has happened and try again. As long as you are still trying, you are working towards your long-term aims; and as long as you are doing that, you are never truly failing. ~ Anna Barnes

monopsony: a single buyer, who may harm suppliers in the short term but also consumers in the long term, as they suffer from diminished choice and reduced competition. ~ Anonymous

My long-term plans are just to get as much experience as I can in Australia and try to make my own films. ~ Brenton Thwaites

I mean, if the relationship can't survive the long term, why on earth would it be worth my time and energy for the short term? ~ Nicholas Sparks

If you think of any long-term artist that makes music throughout several decades, you would hope that it's autobiographical and a form of self-expression, and that's certainly how I approach my music. ~ DJ Shadow

I would avoid any product that contains genetically modified (GMO) corn, because there are still questions regarding the long-term health effects of genetically altered foods on the human body have not been thoroughly tested. Sugars are also sneaked into tons of different foods, especially foods marketed to kids. Again, study the labels carefully before buying. ~ Deirdre Imus

Being a digital native may have long-term consequences related to learning how to read. ~ Jason Merkoski

Americans are just about the worst at dealing with long-term problems, down there with Uzbekistan, but they respond to a market signal better than almost anyone. They roll the dice bigger and quicker than most. ~ Jeremy Grantham

The Houston Contractors Association is proud to endorse Council Member Oliver Pennington for re-election to Houston City Council. Council Member Pennington understands that infrastructure investment is crucial to protect the long-term economic vitality of our community. We strongly support his efforts on behalf of small businesses and the construction industry while demonstrating his commitment to sound management of the city's budget. ~ Jeffrey Nielsen

Iran poses the most serious long-term threat to regional stability. ~ Ehud Barak

Sometimes I think that the long-term work of reading is to discover one by one, the books that hold the scattered elements of our nature, after which the true consummation can begin. We undertake the gradual focused exploration, nuance by nuance, of their meanings, their implications; we follow out the strands that mysteriously connect the words of another with the unformulated stuff of the self. ~ Sven Birkerts

No well-planned retirement should be without long term care insurance. It is the very cornerstone of retirement security. ~ Suze Orman

Over the long term, symbiosis is more useful than parasitism. More fun, too. Ask any mitochondria. ~ Larry Wall

In the long term, we've got to defeat an ideology of hate with an ideology of hope. There's a reason why people like (al-Qaida leader Osama) bin Laden are able to recruit suiciders, because if you don't have hope, you're attracted to an ideology which says, it's OK to kill people and kill yourself. ~ George W. Bush

I wish you would stop and seriously consider, as a broad and long-term feminist political strategy, the conversion of women to a woman-identified and woman-directed sexuality and eroticism, as a way of breaking the grip of men on women's minds and women's bodies, of removing women from the chronic attachment to the primary situations of sexual and physical violence that is rained upon women by men, and as a way of promoting women's firm and reliable bonding against oppression ... ~ Marilyn Frye

I wring my hands because I know that as a dude, my privilege, my long-term deficiencies work against me in writing women, no matter how hard I try and how talented I am. ~ Junot Diaz

Even if you set a long-term goal, that doesn't mean it's a straight-line journey. Often, there are problems and obstacles along the way. ~ Fred DeLuca

I had, in my legal practice, often encountered really shocking examples of the devastating impact of the costs of long-term medical care on meagre incomes. And, just before I was elected, I had my own personal experience in paying very considerable bills for my mother's terminal illness. ~ Judy LaMarsh

Federal and state agencies are another possible candidate for this long-term preservation role when it comes to published materials. In the United States, the Library of Congress and the National Archives play major preservation roles, but neither institution can reasonably claim to hold a complete record of our cultural and scientific legacy - especially in an era when much of the publishing takes place on the web. ~ John Palfrey

This is also true in defining spirituality. The infatuation one feels toward another when one first falls in love is a mixture of dopamine, serotonin, norepinephrine. This feeling is exhilarating and intoxicating and it brings joy to most people.

The fact one knows the chemicals are involved does not lessen the experience when one is with that person. But it does help regulate your emotions if you know that the person you feel for is negatively affecting you. Oxytocin is another example of a "love" drug found in the human body that brings a greater chance of long term sometime moments.

[...]

It does not matter if it is the chemical or not, the tantalizing excitement and astounding exhilaration of life long sometime moments makes one grateful to be alive and breathing. These events enliven us and make us feel transcendence and in turn makes one feel transcendent in the merging. ~ Leviak B. Kelly

This is a paradise of rising to the occasion that points out by contrast how the rest of the time most of us fall down from the heights of possibility, down into diminished selves and dismal societies. Many now do not even hope for a better society, but they recognize it when they encounter it, and that discovery shines out even through the namelessness of their experience. Others recognize it, grasp it, and make something of it, and long-term social and political transformations, both good and bad, arise from the wreckage. The door to this ear's potential paradises is in hell. ~ Rebecca Solnit

We are more fascinated today by statistical predictions of what the country will be thinking in a few weeks' time than by visionary predictions of what the country will look like in 10 or 20 years from now. ~ Peter Thiel

We diversify in two ways. First, we probably trade more markets worldwide than any other money manager. Second, we don't just use a single best system. To provide balance, we use lots of different systems ranging from short to long term. Some of these systems may not be that good by themselves, but we really don't care; that is not what they are there for. ~ Larry Hite

Delegation requires the willingness to pay for short term failures in order to gain long term competency. ~ Dave Ramsey

A job is a short term solution to a long term problem ~ Robert Kiyosaki

For those unfortunate enough to experience it, long-term unemployment - now, as in the 1930s - is a tragedy. And, for society as a whole, there is the danger that the productive capacity of a significant portion of the labour force will be impaired. ~ Barry Eichengreen

Be yourself!' said Gro. 'No one will hear any of you otherwise, still less trust you. That's the most important thing of all. If you're not yourself you just can't sustain it in the long term. ~ Asne Seierstad

Both chronic, long-term poverty and downward mobility from the middle class are in the same category of things that America likes not to think about. ~ Barbara Ehrenreich

In the 1960's, some old-timers on Wall Street-the men who remembered the trauma of the 1929 Crash and the Great Depression-gave me a warning: "When we fade from this business, something will be lost. That is the memory of 1929." Because of that personal recollection, they said, they acted with more caution, than they otherwise might. Collectively, their generation provided an in-built brake on the wildest form of speculation, an insurance policy against financial excess and consequent catastrophe. Their memories provided a practical form of long-term dependence in the financial markets. Is it any wonder that in 1987 when most of those men were gone and their wisdom forgotten, the market encountered its first crash in nearly sixty years? Or that, two decades later, we would see the biggest bull market, and the worst bear market, in generations? Yet standard financial theory holds that, in modeling markets, all that matters is today's news and the expectations of tomorrow's news. ~ Benoit B Mandelbrot

Every time I've gotten myself into trouble, it's because I'm choosing a project based on a long-term career goal as opposed to something that speaks to me at the moment. ~ Ryan Reynolds

It's hard to keep harping on Liberty's intolerance, though, because just as my aunts are nothing like the demonized stereotypes of gay people that are tossed around at Liberty (they're both psychologically balanced, with stable jobs, healthy family lives, and a long-term, monogamous relationship), the majority of my friends at Liberty aren't the intolerant demagogues Tina and Teresa picture when they think of Liberty students. In Tina's latest e-mail, she mentioned that she and Teresa had run into a group of fundamentalist Christians at an equality rally in Spokane. She described them as "negative and hateful," and reported that they were toting signs with messages like "You deserve Hell" and "God is angry with the wicked every day." Maybe I'm deluded, but that just doesn't sound like my hallmates. Most of them believe homosexuality is a sin, yes, but they're not going to picket pride parades on the weekend. ~ Kevin Roose

The only way America can reduce the long-term budget deficit, maintain vital services, protect Social Security and Medicare, invest more in education and infrastructure, and not raise taxes on the working middle class is by raising taxes on the super rich. ~ Robert Reich

We need to stop kicking the can down the road and rethink our entire tax system toward long-term, comprehensive tax reform. ~ Brad Schneider

Some of the freckles I once loved are now closer to liver spots. But it's still the eyes we look at, isn't it? That's where we found the other person, and find them still. ~ Julian Barnes

Positive defaults align our short-term decisions with our long-term interests. And we don't always do that. ~ Tom Rath

Thus higher-order memorization is a multistage process, involving the transfer of perceptions, or perceptual syntheses, from short-term to long-term memory. It is just such a transfer that fails to occur in people with temporal lobe damage. ~ Oliver Sacks

Capital investment in fixed assets that produce real goods is the actual driver of long term economic growth, and until slick financiers hijacked the country with 'new economy' mumbo-jumbo based on computer models and hype most Americans understood this. ~ Richard Karn

Early childhood education is an urgent educational, economic and moral imperative. Without it, we face a long-term national economic security crisis. ~ J. B. Pritzker

However, the fact that American forces continued to work with the warlords and pay them gave them new power in their communities. They intimidated local people by telling them they could call in airstrikes on their satellite phones. And to the horror of many of the Europeans, Rumsfeld and other US officials would visit them as if they were important leaders. 'There is a certain illogic in trying to boost the authority of the central government on one hand and in conniving with local warlords on the other,' complained Chris Patten, the European Union Commissioner, when he visited Kabul in May 2002. 'There are things done in the short term which are unhelpful in the long term. ~ Christina Lamb

Much more plausible is the computer-based explanation that dreams are a spillover from the unconscious processing of the day's experience, from the brain's decision on how much of the daily events temporarily stored in a kind of buffer to emplace in long-term memory... The American psychiatrist Ernest Hartmann of Tufts University has provided
anecdotal but reasonably persuasive evidence that people who are engaged in intellectual activities during the day, especially unfamiliar intellectual activities, require more sleep at night, while, by and large, those engaged in mainly repetitive and intellectually unchallenging tasks are able to do with much less sleep. ~ Carl Sagan

The fateful moment for the Chinese economy, crippled by central planning and collectivized production, was when Deng Xiaoping, China's long-term leader after Mao's death, announced that the country would pursue "Socialism with Chinese characteristics," which is to say a market economy under an authoritarian technocracy. This was in 1977, as good a year as any for marking the birth of modern China. Deng and his associates undertook a job akin to that of a political bomb squad, laboriously dismantling most of the economic ideology installed by Mao without blowing up political continuity at the same time. That they succeeded is in many ways the single most important political fact of contemporary China. ~ Clay Shirky

In this sense, Byzantine culture embodies the French historian Fernand Braudel's notion of the longue durée, the long term: that which survives the vicissitudes of changing governments, newfangled fashions or technological improvements, an ongoing inheritance that can both imprison and inspire. ~ Judith Herrin

Apart from boosting our long-term economic strength like other Asian economic powers, Philippine companies expanding overseas and going beyond our comfort zones, or going to some uncharted territories, will help sharpen our management skills. ~ Andrew Tan

Since 1978 the record pretty well shows that no start-up airline ... has really been successful, so the odds of JetBlue having long-term success are remote. I'm not going to say it can't happen because stranger things have happened, but I personally believe P.T. Barnum was, in that respect, correct. ~ Gordon Bethune

The "result" of micromanagement is perhaps tangible in the short run, but more often causes damage for the long term. ~ Pearl Zhu

While natural disasters capture headlines and national attention short-term, the work of recovery and rebuilding is long-term. ~ Sylvia Mathews Burwell

If you see long term profit then say welcome otherwise Goodbye. ~ AbdulNasir

Training for a marathon is much like climbing a ladder. Each ring is a short-term goal that must be met in sequence in order to reach the long-term goal at the top of the ladder. ~ Richard Benyo

There are times when we suffer innocently at other people's hands. When that occurs, we are victims of injustice. But that injustice happens on a horizontal plane. No one ever suffers injustice on the vertical plane. That is, no one ever suffers unjustly in terms of his or her relationship with God. As long as we bear the guilt of sin, we cannot protest that God is unjust in allowing us to suffer. ~ R.C. Sproul

Consumption is a universal phenomenon. All humans consume varieties of products, many of which beyond actual necessity, because it activates the brain's reward center. And the more a certain product activates the reward center with its unique characteristics or its predominant social stature, the more that product gets chiseled into the long-term memory of the consumer, making it a fundamental part of the individual's psychological well being. Thus the human mind grows a deep psychological bond with a product. And this bond can grow so strong in time that it would defend itself from all sorts of criticisms. It is the brain's way to maintain its internal purely individualistic well being. Hence, a strong psychological bond between the mind and a product slowly not only becomes invincible to criticisms, but also, develops its own cognitive immune system against such criticisms. ~ Abhijit Naskar

We select such investments on a long-term basis, weighing the same factors as would be involved in the purchase of 100% of an operating business: (1) favorable long-term economic characteristics; (2) competent and honest management; (3) purchase price attractive when measured against the yardstick of value to a private owner; and (4) an industry with which we are familiar and whose long-term business characteristics we feel competent to judge. ~ Warren Buffett

Maybe you've got the patience to work out some complicated, long-term, ironic way to get back at the people who've wronged you, but that's you. ~ Greg Cox

There were a lot of apocalypses that didn't make it into this assemblage because they didn't suit the world. And defining that world and figuring out what its wobbly borders were was a long-term and exhaustive process. I had all of these different ways of categorizing the apocalypses I had made. I had a period of time where I cut them up. ~ Lucy Corin

One of my colleagues in Duke, Ralph Keeney, noted that America's top killer isn't cancer or heart disease, nor is it smoking or obesity. It's our inability to make smart choices and overcome our own self-destructive behaviours. Ralph estimates that about half of us will make a lifestyle decision that will ultimately lead us to an early grave. And as if this were not bad enough, it seems that the rate at which we make these deadly decisions is increasing at an alarming pace.

I suspect that over the next few decades, real improvements in life expectancy and quality are less likely to be driven by medical technology than by improved decision making. Since focusing on long-term benefits is not our natural tendency, we need to more carefully examine the cases in which we repeatedly fail, and try to come up with some remedies for these situations. For an overweight movie loved, the key might be to enjoy watching a film while walking on the treadmill. The trick is to find the right behavioural antidote for each problem. By pairing something that we love with something that we dislike but that is good for us, we might be able to harness desire with outcome - and thus overcome some of the problems with self-control we face every day. ~ Dan Ariely

A long-term crisis, after a certain point, no longer seems like a crisis. It seems like the way things are. ~ James Surowiecki