Marketing Consultant Quotes

Running a business without marketing will kill it ~ Paul Cookson

Great web design without functionality is like a sports car with no engine. ~ Paul Cookson

Always remember, Brand exists in the consumers mind, so the brand is owned by the user. ~ Abraham Varghese

Eat, sleep & Breathe your business to ensure it's success ~ Paul Cookson

This is known in economics as the "decoy effect." What it demonstrates is that the presence of an irrelevant alternative can change how you view your choices. It has been exploited by marketing experts for decades. ~ Hannah Fry

I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds.

Then I met designers. And instantly fell in love. Let me tell you why.

Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often.

I'm bringing this up because it's time to bridge the gap between design and business. ~ Laura Busche

Treat every connection, communication and collaboration as part of a continuous relationship. ~ Kim Chandler McDonald

It's all about great stories. It's a tall order, but if you're looking to create a true mark and to get people to remark about everything that you're doing, you only have one major mission when it comes to marketing yourself and the business that you represent: Go out there and create some great stories. ~ Mitch Joel

What's Valentine's Day about except the desperate search to find someone to spend Valentine's Day with? It just shows that love has become a marketing campaign, like everything else. You buy into it and lose everything. ~ David Levithan

His goal was to be vigilant against " the bozo explosion" that leads to a company's being larded with second rate talent:

For most things in life, the range between best and average is 30% or so. The best airplane flight, the best meal, they may be 30% better than your average one. What I saw with Woz was somebody who was fifty times better than the average engineer. He could have meetings in his head. The Mac team was an attempt to build a whole team like that, A players. People said they wouldn't get along, they'd hate working with each other. But I realized that A players like to work with A players, they just didn't like working with C players. At Pixar, it was a whole company of A players. When I got back to Apple, that's what I decided to try to do. You need to have a collaborative hiring process. When we hire someone, even if they're going to be in marketing, I will have them talk to the design folks and the engineers. My role model was J. Robert Oppenheimer. I read about the type of people he sought for the atom bomb project. I wasn't nearly as good as he was, but that's what I aspired to do. ~ Walter Isaacson

I live life and try and smile as much as possible. Family and friends are everything." - "That was my first real lesson. At the end of the day, you could be a hell of a marketer, but you're only as good as what you're marketing. ~ Scooter Braun

I think the internet is a great marketing tool
but marketing is not my job. I'm a writer. My job is to write novels. ~ Bentley Little

When I read in Fortune magazine that Warren Buffet, the billionaire investor and one of the world's richest men, was investing in a direct sales (network marketing) company, I decided I was missing something. ~ David Bach

You need that marketing power. You need to go do the interviews. You need to put yourself out there and risk and be open to the fact that people are going to not like you, and they are just going to rip you apart, and whatever you say in an interview can get quoted out of context. ~ Sharlto Copley

The key element of success is a product that matches all of what you've done in your message and your marketing, and all the emotion that has to be transmitted to the consumer through the product. ~ Ricardo Guadalupe

I worked for Jeff Kelin. He was a marketing genius before his time. Coupons, car rebates and the value meal (as we know it today) all came from his marketing genius. At 19 years old, I had two jobs, one with Andy Warhol, and the second with Jeff Kelin. ~ Steve Kaufman

For years, my job was to make the movie inexpensively. And I could bring it in. What I can't control are the costs of marketing. ~ Kevin Smith

Sustainable fishing is a fraud. It's a marketing term that really means 'business as usual.' ~ Paul Watson

As soon as a woman's primary social value could no longer be defined as the attainment of virtuous domesticity, the beauty myth redefined it as the attainment of virtuous beauty. It did so to substitute both a new consumer imperative and a new justification for economic unfairness in the workplace where the old ones had lost their hold over newly liberated women. ~ Naomi Wolf

Humanity had always trafficked in oppression. Before the corporate marketing department got ahold of it, it was called conquest. Now it was regional development. Vikings and Mongols were big on revenue targets, too - but Leland had dispensed with all the tedious invading, and had taken a page out of the Roman playbook by hiring the locals to enslave each other as franchisees. ~ Daniel Suarez

So I just always drew. But never took that as a career path. I ended up in the computer business, and found myself as the vice president of sales and marketing for a computer accessories company. ~ Dan Povenmire

Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship. ~ Matthew Dickman

The point is not that angering people should be the goal for every brand. It's that attempting to avoid controversy at all costs is sometimes the riskier option. It can deprive a brand of its distinctiveness and edge. Too often, marketers strive to please the broadest number of people possible. The result can be communications that no one hates. But no one loves either. ~ Clive Veroni

Read ebooks. Trees are paper thin. ~ Malla Duncan

General consultant to mankind. ~ George Bernard Shaw

Look. I'm your expert consultant for a rather pathetic monetary wage, and under that agreement I have the option of selecting a technical assistant. He's mine."

She blew out a breath, paced to the window. Paced back. "Not just yours. It makes him mine, too. I don't know how to deal with a teenaged type person."

"Ah, well, I'd say you'd deal with him as you deal with everyone else. You order him around, and if he argues or doesn't jump quickly enough you freeze his blood with one of those vicious looks you're so good at and verbally abuse him. It always works so well for you."

"You think so?"

"There, see." He cupped her chin. "There it is now. I can actually feel my blood running cold. ~ J.D. Robb

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, "Why didn't we think of that?" Be very scared of "old tricks" and build a spirit of innovation. It's the "old tricks" that have the highest risk, not doing something bold. ~ David Brier

When we characterize talk as hot air, we mean that what comes out of the speaker's mouth is only that. It is mere vapor. His speech is empty, without substance or content. His use of language, accordingly, does not contribute to the purpose it purports to serve. No more information is communicated than if the speaker had merely exhaled. There are similarities between hot air and excrement, incidentally, which make hot air seem an especially suitable equivalent for bullshit. Just as hot air is speech that has been emptied of all informative content, so excrement is matter from which everything nutritive has been removed. Excrement may be regarded as the corpse of nourishment, what remains when the vital elements in food have been exhausted. […] In any event, it cannot serve the purposes of sustenance, any more than hot air can serve those of communication. ~ Harry G. Frankfurt

There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works - regardless of cost. ~ Jay Conrad Levinson

To make money you have to use a four letter word: SELL. ~ Richie Norton

We weren't trying to strike it rich with Firefox. It's open source and it's free. We weren't trying to take over the world; we had kind of modest goals, and it was OK if it failed. We were a lot freer to make risky decisions. If you can afford to do things that way, it's just so much better. You're not thinking about venture capitalists or marketing or sales. Just product and users, all day every day. ~ Blake Ross

Marketing for a film is tricky because you release stuff without context. ~ Colin Trevorrow

There is no Social Media without Women... it ceases to exist! ~ Ted Rubin

Market-driven design builds the success of the product's marketing into the product itself. ~ Seth Godin

Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It's critical that design isn't subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front. ~ Mark Parker

How far can you push a rope? Not very far. That's why true influencers don't push. ~ Bob Burg

What you personally think about your products, services, and marketing is almost irrelevant. All that matters is how your target customers perceive them. ~ Stefan Drew