Bob Burg Quotes

Selling - at its core - is not a business transaction. It is first and foremost the forging of a human connection.

Your true value is determined by how much more you give in value than you take in payment.

Develop a reputation as a person who, rather than talking a good game, actually plays a good game.

The essence of influence is pull. It's an attraction. Great influencers attract people, to themselves, and to their ideas.

Edify a person in advance for the positive traits you want him or her to have, and you'll find them making a concerted effort to live up to your praise.

Money is an echo of value.

I started out as a television news anchor but I wasn't very good at it. I think I was too positive. I wanted to begin every newscast by saying, 'Good evening, in the news tonight ... everything's great! Go to sleep. We'll let you know if anything important comes up.'

I just love that. Give people something good to live up to - something great - and they usually will. In fact, often they'll even exceed those expectations.

Networking is simply the cultivating of mutually beneficial, give and take, win-win relationships. It works best, however, when emphasizing the "give" part.

It's not better to give than to receive. It's insane to try to give and not receive.

Your level of gratitude determines your level of happiness, as well as your potential for success. It's difficult to be happy without gratitude.

When it comes to influence, TRUST is often the missing piece.

I like to define networking as cultivating mutually beneficial, give-and-take, win-win relationships ... The end result may be to develop a large and diverse group of people who will gladly and continually refer a lot of business to us, while we do the same for them.

It isn't just what you know, and it isn't just who you know. It's actually who you know, who knows you, and what you do for a living.

Tact is the ability to say something in a way that makes the other person feel less threatened or defensive and more open to you and your ideas.

How far can you push a rope? Not very far. That's why true influencers don't push.

Living with generosity creates a swelling tide that raises all ships. Not just yours; not just the other person's; everyone's.

A frame is the foundation from which everything evolves.

The most valuable gift you have to offer is yourself.

Exposure plus 95 cents might buy you a decent cup of coffee. The key is to 'position' yourself in your market as the expert, the resource, the only person your prospect would ever even THINK of doing business with, or referring to others.

Your compensation is directly proportional to how many lives you touch.

Truly successful individuals create both immediate and long-lasting influence attracting others to them.

Internalize the Golden Rule of sales that says: All things being equal, people will do business with, and refer business to, those people they know, like and trust.

Most people just laugh when they hear that the secret to success is giving. Then again, most people are nowhere near as successful as they wish they were.

Sometimes the most influential thing we can do is listen.

The most successful network marketers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person's needs ahead of their own.

Position yourself as a
center of influence, the one
who knows the movers and
shakers. People will
respond to that, and you'll
soon become what you
project.

Go looking for the best in people and you'll be amazed at how much talent, ingenuity, empathy and good you will find.