Jay Conrad Levinson Quotes

3. The unconscious mind controls the internal dialogue.

advertising or PR, which gives a short burst of traffic, search engine optimization can increase traffic to your site for months or years.

A focused resume is a powerful resume. A resume that tries to be all things to all people ends up being nothing at all.

Your website is the window of your business. Keep it fresh, keep it exciting.

There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works - regardless of cost.

seven tips for gaining the response rate you want with direct mail. 1. The headline of your brochure should ask for the order. 2. The copy should always tell the person what to do next. 3. Blue is a dandy second color, but red with black is generally the best-pulling direct-mail combination. 4. Red can be overused; use it primarily for highlights. 5. Experts say that the four most important elements in direct mail are the list, the offer, the copy, and the graphics. Guerrillas pay close attention to each. 6. The fastest-growing segment of the direct-mail industry is nontraditional mailers - those who haven't used direct mail in the past. 7. Direct-mail success comes with the cumulative effect of repeat mailings. Make them repetitive yet different from one another.

toll-free phone numbers, which can triple the response rate or even better.

When you view marketing from the vantage point of the guerrilla, you realize that it's your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It's about them. I hope you never forget that.

marketing has a beginning and a middle but not an ending.

More than half your marketing time should be devoted to your existing customers.

Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination.

Time, though you've probably lived all your life believing the contrary, is not money. If you run out of money, there are many ways to scrounge up more. If you run out of time - well, that's all she wrote.

In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.

Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.

Ask for a monthly allowance instead.

Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.

There is extraordinary chemistry that exists in long-term relationships

If they send you an e-mail, respond within twenty-four hours, though two hours is far better, and two minutes is best.

you don't need many. You need only one good one.

The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything - the product, the delivery, the marketing - around that benefit.

Marketing experts see today as two separate ages. One requires the age-old principles of patience and commitment for the eventual profit. The other requires a can't-refuse offer, a large and responsive mailing list, and online dexterity for the quick profit. The guerrilla marketer of today operates comfortably in both ages.