Integrated Marketing Communications Quotes

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer. ~ Philip Kotler

Advertising is far more than just a communications industry. It's a problem-solving industry that also teaches you about life, how it encourages you to focus your thinking and produce something of genuine value. Why? Because that will make the advertising task so much easier. You're not equipped with a unique set of insights and experiences across a broad range of markets, allowing you to bring clarity and inspiration to anything you wish to produce. ~ John Hegarty

My belief is that if you grapple with the big changes until you really get them and if you develop an internal compass to steer your marketing and communications, you will be working in a discipline that is more exciting, more intellectually rich, more delightfully complex and ultimately more rewarding than it has ever been. ~ James Murdoch

What we offer needs to be a clear and obvious fit for our customers. We need to help others envision exactly what they're buying - in concrete terms. ~ Steve Woodruff

Lauren "Lo" Howard, proud graduate of Howard University where she majored in integrated marketing and minored in business administration. What was she now? Almost a convicted felon. Lo ~ Nako

There are ten thousand opportunities on the horizon. The pie keeps growing and, in a rapidly evolving marketplace, white spaces and blue oceans will continue to surround us. ~ Steve Woodruff

When it comes to public relations, perception is reality. The reality is, the size, scope and strengths of the campaign must be directed towards a specific target audience in order for it to be effectively executed. ~ Germany Kent

Stories connect us at a human level that factual statements and logical arguments can't possibly match. ~ Steve Woodruff

Your network is the new professional safety net. ~ Steve Woodruff

Still allergic to PowerPoints and formal presentations, he insisted that the people around the table hash out issues from various vantages and the perspectives of different departments.
Because he believed that Apple's great advantage was its integration of the whole widget- from design to hardware to software to content-he wanted all departments at the company to work together in parallel. The phrases he used were "deep collaboration" and "concurrent engineering." Instead of a development process in which a product would be passed sequentially from engineering to design to manufacturing to marketing and distribution, these various departments collaborated simultaneously. " Our method was to develop integrated products, and that meant our process had to be integrated and collaborative," Jobs said.
This approach also applied to key hires. He would have candidates meet the top leaders-Cook, Tevanian, Schiller, Rubinstein, Ive- rather than just the managers of the department where they wanted to work. " Then we all get together without the person and talk about whether they'll fit in," Jobs said. ~ Walter Isaacson

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications ~ Martin Lindstrom

All my days are themed. Monday is managementTuesday is product, engineering, and design. Wednesday is marketing, growth, and communications. Thursday is partnership and developers. Friday is company and cultureOn the days beginning with T, I start at Twitter in the morning, then go to Square in the afternoon. Sundays are for strategySaturday is a day off. ~ Jack Dorsey

The buyer is always tuned in to one radio station: WIIFM (What's In It For Me). The rest is filtered out as noise. ~ Steve Woodruff

The point is not that angering people should be the goal for every brand. It's that attempting to avoid controversy at all costs is sometimes the riskier option. It can deprive a brand of its distinctiveness and edge. Too often, marketers strive to please the broadest number of people possible. The result can be communications that no one hates. But no one loves either. ~ Clive Veroni

Societies to be integrated politically through an ideology are typically planned with a concern for the "output" of specifíc, politically desirable effects. For example, planning takes place with an eye to the goals of pow er politics or today especially with an eye to the goals of economic development. Such societies favor goal programs. Goal programs can be meaningful and successful only if the input of the political system can be varied and selected in conformity with the desired results - that is, only if the political system is relatively free to determine what kinds of information will influence it. The social expectations, demands, and conditions of political support must then be regulated ideologically, as soon as they are loosened from the unchanging bonds of tradition through the process of civilization and freed for a greater mobility. "Public Opinión" must be regulated in such a way that the dominance of ideological values and goals is not put into question and that there is only a technical and instrumental discussion about the best means by which to realize them. ~ Niklas Luhmann

There is nothing wrong with entertainment. As some psychiatrist once put it, we all build castles in the air. The problems come when we try to live in them. The communications media of the late nineteenth and early twentieth centuries, with telegraphy and photography at their center, called the peek-a-boo world into existence, but we did not come to live there until television. Television gave the epistemological biases of the telegraph and the photograph their most potent expression, raising the interplay of image and instancy to an exquisite and dangerous perfection. And it brought them into the home. We are by now well into a second generation of children for whom television has been their first and most accessible teacher and, for many, their most reliable companion and friend. To put it plainly, television is the command center of the new epistemology. There is no audience so young that it is barred from television. There is no poverty so abject that it must forgo television. There is no education so exalted that it is not modified by television. And most important of all, there is no subject of public interest - politics, news, education, religion, science, sports - that does not find its way to television. Which means that all public understanding of these subjects is shaped by the biases of television. ~ Neil Postman

The communications industry has been tremendously successful, but we need to build the railroads and the oil wells and the gold mines of space. ~ Peter Diamandis

Cities must urge urban planners and architects to reinforce pedestrianism as an integrated city policy to develop lively, safe, sustainable and healthy cities. It is equally urgent to strengthen the social function of city space as a meeting place that contributes toward the aims of social sustainability and an open and democratic society. ~ Jan Gehl

Today, ideas need to be "you-centric," not "audience-centric." If this sounds like the opposite of everything you've ever heard about marketing, you're right. ~ Jeetendr Sehdev

I hold communications with saints and angels, even with satan himself. ~ Elizabeth Barton

I suppose one should have an integrated personality, but I've never really seen the point. ~ Colm Toibin

Measurement is like laundry. It piles up the longer you wait to do it. ~ Amber Naslund

Marketing is the process of creating customers, and customers are the lifeblood of your business. ~ Timi Nadela

The hub, it would allow the portable devices to become simpler. A lot of the functions that the devices tried to do, such as editing the video or pictures, they did poorly because they had small screens and could not easily accommodate menus filled with lots of functions. Computers could handle that more easily. And one more thing . . . What Jobs also saw was that this worked best when everything - the device, computer, software, applications, FireWire - was all tightly integrated. I became even more of a believer in providing end-to-end ~ Walter Isaacson

Music is always occurring. It is just a matter of marketing, attention, and many other factors, that determines whether people will hear these songs or not. ~ Judy Collins

Great content wins: No matter what! ~ Abhishek Tiwari

The introduction of optical fiber systemswill revolutionize the communications network. The lowtransmission loss and the large bandwidth capability of the fibersystems allow signals to be transmitted for establishingcommunications contacts over large distances with few or noprovisions of intermediate amplification. ~ Charles K. Kao

No one knows your inner battle. No one knows the challenge you face. No one knows the sacrifice it takes to do what you do. But you're not alone. ~ Richie Norton

Once Europe's colonial empires were sent into deep decline, thanks to World War II, America became globalization's primary replicating force, integrating Asia into its low-end production networks across the second half of the twentieth century - just like Europe had integrated the U.S. before. ~ Thomas P.M. Barnett

The customer is the most important part of the production line. ~ W. Edwards Deming

If word-of-mouth pundits agree on anything, it's that being interesting is essential if you want people to talk. Most buzz marketing books will tell you that. So will social media gurus. "Nobody talks about boring companies, boring products, or boring ads," argues one prominent word-of-mouth advocate. Unfortunately, he's wrong. ~ Jonah Berger

Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories. ~ Chris Brogan

The organs of our own bodies, arms, hands, lungs, kidneys function as a cooperative in order to survive. Humans and animals and trees and the earth are interwoven, integrated as a cooperative. Awakening beyond our self-interest, we find a natural ecology of mind and nature, fresh, open, joyful where we are organically connected with all things. ~ Ajhan Buddhadasa

In spite of hopes to the contrary, pornography and mass culture are working to collapse sexuality with rape, reinforcing the patterns of male dominance and female submission so that many young people believe this is simply the way sex it. This means that many of the rapists of the future will believe they are behaving within socially accepted norms. ~ Susan G. Cole

The secret of war lies in the communications. ~ Napoleon Bonaparte

Today's Europeans and Americans who reached the age of awareness after midcentury when the communications revolution lead to expectations of instantanaiy are exasperated by the slow toils of history. They assume that the thunderclap of cause will be swiftly followed by the lightening bolt of effect. ~ William Manchester

Used to be marketing was viewed as the people with crayons and scissors who did creative work. Now it's seen as central to driving growth. ~ Jim Speros

The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing. ~ Richard Hayne

The function of high school, then, is not so much to communicate knowledge as to oblige children finally to accept the grading system as a measure of their inner excellence. And a function of the self-destructive process in American children is to make them willing to accept not their own, but a variety of other standards, like a grading system, for measuring themselves. It is thus apparent that the way American culture is now integrated it would fall apart if it did not engender feelings of inferiority and worthlessness. ~ Jules Henry

A healthy soul is whole and integrated. It is connected to God. A person with a healthy soul is at peace with God, with himself, and with other people. ~ John Ortberg

Write, write, write! Get your you-know-what in the chair and write more books: write the books of your heart and don't let stress steal your joy. ~ Sarra Cannon