Philip Kotler Quotes

The inevitable consequence is that the wealthy become dominant. The wealthy set their own pay or the company boards pay very generously. Each company board, in hiring a new CEO, feels it must pay as much or more than the competitive companies pay their CEO, rather than using the firm's earnings or share price or some other yardstick. In many sectors, especially in the financial sector, there is more collusion than real competition. The wealthy see their pay as describing their worth, and they rely on their wealth and political influence to defeat democratic measures to contain or tax them sufficiently. Democracy is therefore in danger of being destroyed by capitalism. Unless there is higher taxation on wealth and more regulation to promote real competition, democracy is subverted.8

The theory of marketing is solid but the practice of marketing leaves much to be desired.

Marketing is a race without a finishing line

A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place.

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.

Creating Customer Evangelists, The Power of Cult Branding, and Creating Raving Fans.

Every business is a service business. Does your service put a smile on the customer's face?

It is no longer enough to satisfy your customers. You must delight them.

Business, investor, and consumer confidence is shaken and the contraction phase begins.

Good companies will meet needs; great companies will create markets.

Marketing is the set of human activities directed at facilitating and consummating exchanges.

The future isn't ahead of us. It has already happened.

Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

The internet will create the winnerand bury the laggards.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.

Your company does not belong inmarkets where it cannot be the best.

The successful salesperson cares first for the customer, second for the products.

The best advertising is done by satisfied customers.

The most important thing is to forecast where customers are moving, and be in front of them.

Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

Today you have to run faster to stay in place.

I felt strongly that marketing managers, in order to make better marketing decisions, needed to analyze markets and competition in systems terms, explicating the forces at work and their various interdependencies.

if we do not change our direction,we are likely to end up where we are headed

The Ownership Quotient,

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.

It is more important to do what is strategically right than what is immediately profitable.

Watch the product life cycle; but more important, watch the market life cycle.

George Loewenstein of Carnegie Mellon provides one of the simplest definitions of curiosity: the feeling of deprivation that comes from an information gap between what we know and what we want to know. Separately,

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.