Martin Lindstrom Famous Quotes
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Roughly 21,000 new brands are introduced worldwide per year, yet history tells us that more than 90% of them are gone from the shelf a year later.
Or what about attention deficit disorder, and the litany of negative, even catastrophic associations it carries? Fifteen years ago, it barely existed, but today it's being diagnosed left, right, and sideways. I'm not suggesting that some kids don't have it, or can't benefit from treatment, but ADD (and the fear of our children being diagnosed with it) has saturated our culture like a virus. And the result, of course, is millions of parents buying their children drugs. A parent's internal monologue may go something like this:
If my child doesn't take Ritalin, or Adderal or Concerta, he won't be able to concentrate in school. He'll fall behind. His grades will suffer. He'll be marginalized by his peers. He'll begin hanging out with other low-performing kids. He won't get into college. He'll drift from job to job. He may even end up in jail. All because I didn't address his ADD when he was in kindergarten.
Fear, in my experience, spreads faster than anything else - and the ads for those drugs have done a very nice job scaring the pants off us.
90 percent of all Gillette shavers are bought by women for the men in their lives
Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications
If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.
When we brand things, our brains perceive them as more special and valuable than they actually are.
If you want to understand how animals live, you don't go to the zoo, you go to the jungle.
Brand handling synergy means developing and communicating your company's values and identity consistently.
Sex doesn't sell anything other than itself
