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We have built brands that resonate deeply with our customers. Our strategy to grow these brands is clear, and we have strong teams in place to execute this strategy. That is our formula for success.
Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing.
We have a relationship with our customer, and that relationship translates into sales.
The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing.
At a mall you can almost get frostbite, it's so boring. Looking different is worth a lot.
When our customer leaves Urban Outfitters, the Main Line is the type of place where more of them go than don't.
Over time, demand from Registry should help support the home product expansion initiative and vice-versa.
I don't like all suburbs, just like I don't like all parts of cities.
In the direct-to-consumer channel, we continue to look at the entire world as an extension opportunity for all of our brands.
We believe there is no fundamental structural changes in the young-adult market. There are, of course, fashion changes, and the success of each brand depends on the accuracy with which it predicts those changes.
We must permeate the stores with creativity and offer service when and to the degree the customer wants it. Of course, it means offering all the omni bells and whistles they want, like in-store pickup, same-day delivery, and mobile point of sale, and all of this must be done every hour of every day the store is open.
Besides offering desirable products, the Free People brand continue to produce some of the most compelling imagery and customer engagement in the industry.
Psychographics speaks more to an attitude, a lifestyle.
Terrain has seen a strong uptick in brand awareness and direct-to-consumer traffic from their inclusion in the Anthropologie Group.
Going forward, we are mindful of the challenges we face in the competitive retail landscape, but we have demonstrated that our concept of building compelling brands that focus on the customers' lifestyles can produce superior results. We will not waver from that concept.
In Asia, Free People, along with World Co., Ltd. of Japan, will launch a shop in Shinjuku and a freestanding store and wholesale showroom in Harajuku.
As a company, we don't contribute to any cause except noncontroversial things like a breast cancer walk. I don't know anybody who is 'for' breast cancer.
The Anthropologie brand continues to succeed in emotionally engaging its customers while delivering strong financial results.
Each brand leader is focused on ensuring that the brand relationship with its customer is strong and differentiated. To accomplish this differentiation, we plan to offer her even more unique product and talk with her in new and exciting ways.
Quite frankly, the Urban brand organization became too siloed, with too little communication across functional areas. The great creativity that has been the hallmark of our success became stifled.