John Hegarty Famous Quotes
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Better to be known for something than be forgotten for nothing.
We haven't come this far to be ordinary.
Maybe we should rethink the whole organizational structure of an office and think of it as a club? A club is a place people enjoy going to and spending time in. A club is a rewarding, engaging and stimulating place to be. So why don't we think of the office as a club and learn from the way a club is run rather than an office?
Advertising is far more than just a communications industry. It's a problem-solving industry that also teaches you about life, how it encourages you to focus your thinking and produce something of genuine value. Why? Because that will make the advertising task so much easier. You're not equipped with a unique set of insights and experiences across a broad range of markets, allowing you to bring clarity and inspiration to anything you wish to produce.
You're only as good as your next idea. And if you can't agree on that, then it's time to walk.
Obsessing about one medium versus another is a waste of energy - it is the cultivation and management of ideas, and the people who generate them, that is the crucial factor.
Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone's mind.
We're all creative, it's just some of us earn our living by being so.
In other words: don't hide your differences, but shout about them. Be proud of them.
The first lesson of branding: memorability. It's very difficult buying something you can't remember.
