Commodification Quotes

Benjamin does attempt to decode their subjective experience, but he does this within social and historical limits, insisting that subjects inhabiting capitalist modernity, exposed to the workings of commodity fetishism, have become objects, objectified, susceptible to processes of commodification (of their labour-power, of the culture they consume). ~ Beatrice Hanssen

Resistence takes place on many planes. Occasionally it can be dramatic and public, but most of the decisions we are faced with are mundane and private. What to eat is a choice that we make several times a day, if we are lucky. The cumulative choices we make about food have profound implications. Food offers us many opportunities to resist the culture of mass marketing and commodification. Though consumer action can take many creative and powerful forms, we do not have to be reduced to the role of consumers selecting from seductive convenience items. We can merge appetite with activism and choose to involve ourselves in food as cocreators. (Page 27) ~ Sandor Ellix Katz

Marriage is the commodification of affection, copulation, and, reproduction. ~ Mokokoma Mokhonoana

I would say that, of course, it is wrong to objectify women. But at the same time, entertainment should not be inter-mingled with commodification. ~ Malaika Arora Khan

The first and probably most fundamental aspect of this crisis is that we are now close to the commodification of everything. That is, historical capitalism is in crisis precisely because, in pursuing the endless accumulation of capital, it is beginning to approximate that state of being Adam Smith asserted was 'natural' to man but which has never historically existed. The 'propensity [of humanity] to truck, barter, and exchange one thing for another' has entered into domains and zones previously untouched, and the pressure to expand commodification is relatively unchecked. ~ Immanuel Wallerstein

If the social order and the processes of commodification are not transformed in relation to the body through salvation, then salvation becomes hyperlocalized to a single relationship: God and the one being saved.64 ~ Willie James Jennings

It doesn't surprise me that aspect of the black nationalist movement, the cultural side, has triumphed because that is the aspect of the movement that was most commodifiable and when we look at the commodification of blackness we're looking at a phenomenon that's very profitable and it's connection with the rise of a black middle class I think is very obvious. ~ Angela Davis

Marxist writers are generally either indifferent or mildly hostile to the anti-capitalist movement, which they see as no good substitute for the great projects of communism and social democracy. Now, in one sense this is quite justified[…] However, there seems very little reason to believe that a return to the tactics of the twentieth-century labour movement is going to achieve anything in the future… [W]hat is wrong with commodification is not commodification per se… Marxist tradition goes much further than simply recommending that the excessive power of capital be challenged and curbed. Historically, this tradition tends to assert that such a challenge can only be made by virtue of a direct challenge to the existing relations of production, conceived of as the basis for a social totality, and, crucially, that it can only be made by the proletariat, politically mobilizes as a 'Class of Itself'. In concrete terms, this means that only the labour movement, being organized and mobilized on the basis of its class identity and demanding the socialization of the means of production, can mount such a challenge… This is where I, and the anti-capitalist movement, part company with classical Marxism… [A]nti-capitalist movement is characterized by a certain pluralism, an unwillingness to impose any one model of social organization, and a refusal of neoliberal hegemony not on the basis of a single class identity or even a single universal human identity, but precisely n the basis of a d ~ Jeremy Gilbert

Social conservatives do have a pretty decent predictive track record, including in many cases where their fears were dismissed as wild and apocalyptic, their projections as sky-is-falling nonsense, their theories of how society and human nature works as evidence-free fantasies. . . . If you look at the post-1960s trend data - whether it's on family structure and social capital, fertility and marriage rates, patterns of sexual behavior and their links to flourishing relationships, or just trends in marital contentment and personal happiness more generally - the basic social conservative analysis has turned out to have more predictive power than my rigorously empirical liberal friends are inclined to admit. . . .
In the late 1960s and early '70s, the pro-choice side of the abortion debate frequently predicted that legal abortion would reduce single parenthood and make marriages more stable, while the pro-life side made the allegedly-counterintuitive claim that it would have roughly the opposite effect; overall, it's fair to say that post-Roe trends were considerably kinder to Roe's critics than to the "every child a wanted child" conceit. Conservatives (and not only conservatives) also made various "dystopian" predictions about eugenics and the commodification of human life as reproductive science advanced in the '70s, while many liberals argued that these fears were overblown; today, from "selective reduction" to the culling of Down's Syndrome fetuses to worldwide tr ~ Ross Douthat

Capitalism has turned human beings into commodities. To the owner of a restaurant: the cook and a bag of potatoes are equally important. ~ Mokokoma Mokhonoana

Sociologists argue that in contemporary Western society the marketplace has become so dominant that the consumer model increasingly characterizes most relationships that historically were covenantal, including marriage. Today we stay connected to people only as long as they are meeting our particular needs at an acceptable cost to us. When we cease to make a profit - that is, when the relationship appears to require more love and affirmation from us than we are getting back - then we "cut our loses" and drop the relationship. This has also been called "commodification," a process by which social relationships are reduced to economic exchange relationships, and so the very idea of "covenant" is disappearing in our culture. Covenant is therefore a concept increasingly foreign to us, and yet the Bible says it is the essence of marriage. ~ Timothy Keller

The nation no longer stands for the enlightenment tradition, but rather for military-political hegemony and the total commodification of life. ~ Morris Berman

[H]e had come to work for what the fee could buy, and not for joy of the work itself. ~ Orson Scott Card

History will see this as the residential commodification era, in which housing provision seemed to lose all contact between supply and demand of housing as a utility and simply focused on supply and demand of investment - and that is worrying.
Investment is good for the economy, but the investment you want is investment that goes into creating homes, workplaces and infrastructure, not investing in owning them and inflating asset prices. ~ Peter Rees

That is why we may say that the historical development of capitalism has involved the thrust towards the commodification of everything. ~ Immanuel Wallerstein

Actual Victorian mores and politics were a reaction to a specific series of historical events, technological and scientific developments, and ethical trends in which the commodification of people was de rigueur. ~ N.K. Jemisin

What one should add here is that self-consciousness is itself unconscious: we are not aware of the point of our self-consciousness. If ever there was a critic of the fetishizing effect of fascinating and dazzling "leitmotifs", it is Adorno: in his devastating analysis of Wagner, he tries to demonstrate how Wagnerian leitmotifs serve as fetishized elements of easy recognition and thus constitute a kind of inner-structural commodification of his music. It is then a supreme irony that traces of this same fetishizing procedure can be found in Adorno's own writings. Many of his provocative one-liners do effectively capture a profound insight or at least touch on a crucial point (for example: "Nothing is more true in pscyhoanalysis than its exaggeration"); however, more often than his partisans are ready to admit, Adorno gets caught up in his own game, infatuated with his own ability to produce dazzlingly "effective" paradoxical aphorisms at the expense of theoretical substance (recall the famous line from Dialectic of Englightment on how Hollywood's ideological maniuplation of social reality realized Kant's idea of the transcendental constitution of reality). In such cases where the dazzling "effect" of the unexpected short-circuit (here between Hollywood cinema and Kantian ontology) effectively overshadows the theoretical line of argumentation, the brilliant paradox works precisely in the same manner as the Wagnerian leitmotif: instead of serving as a nodal point in the complex n ~ Slavoj Zizek

In some ways, the great danger for this commodified universe is our boredom with it ... There is this sort of dialectic that you could tease out, that even in this overdeveloped late-capitalist world, that boredom was still this kind of critical energy that you could work on and try to theorize and then act on, to find other kinds of belonging, other kinds of desire, other kinds of life. ~ Kenneth McKenzie Wark

There are no backwaters where things can breed - our connectivity is so high and so global that there are no more Seattles and no more Haight-Ashburys. We've arrived at a level of commodification that may have negated the concept of counterculture. ~ William Gibson

You can all supply your own favorite, most nauseating examples of the commodification of love. Mine include the wedding industry, TV ads that feature cute young children or the giving of automobiles as Christmas presents, and the particularly grotesque equation of diamond jewelry with everlasting devotion. The message, in each case, is that if you love somebody you should buy stuff. A related phenomenon is the ongoing transformation, courtesy of Facebook, of the verb 'to like' from a state of mind to an action that you perform with your computer mouse: from a feeling to an assertion of consumer choice. And liking, in general, is commercial culture's substitution for loving. ~ Jonathan Franzen

The commodification of beauty is an economic trap designed to enslave the modern woman. ~ Mira Jacob

The main substantive achievement of neoliberalization, however, has been to redistribute, rather than to generate, wealth and income. …[T]his was achieved under the rubric of 'accumulation by dispossession'. By this I mean the continuation and proliferation of accumulation practices which Marx had treated of as 'primitive' or 'original' during the rise of capitalism. These include the commodification and privatization of land and the forceful expulsion of peasant populations (compare the cases, described above, of Mexico and of China, where 70 million peasants are thought to have been displaced in recent times); conversion of various forms of property rights (common, collective, state, etc.) into exclusive private property rights (most spectacularly represented by China); suppression of rights to the commons; commodification of labour power and the suppression of alternative (indigenous) forms of production and consumption; colonial, neocolonial, and imperial processes of appropriation of assets (including natural resources); monetization of exchange and taxation, particularly of land; the slave trade (which continues particularly in the sex industry); and usury, the national debt and, most devastating of all, the use of the credit system as a radical means of accumulation by dispossession. ~ David Harvey

for Wainaina, Afropolitanism has become the marker of crude cultural commodification - a phenomenon increasingly "product driven," design focused, and "potentially funded by the West." Through an Afropolitan lens, "travel is easy" and "people are fluid." Certainly, magazines, designers, and business execs have seized the term for their own purposes. ~ Anonymous

What disturbs and compels about pornography is not the sex, which is always a snooze, but that the medium addresses every social issue in the absolute wrong way. Not long after any social event or trend, a pornographic response emerges. It will be incredibly creepy and wrong headed, an underbelly view of public life via the worst excesses of capitalism in which the answer to every social problem is the commodification of desire. ~ Jarett Kobek

Maybe slavery has been with us for centuries because of the inclination to maintain economic systems geared more toward commodifying human existence than developing its spiritual, creative, or scientific potentials. Such commodification instantly erases any recognition of humanity as a priceless value unto itself and reduces individuals as well as entire races, or a specific gender, to a bargain-priced 'other. ~ Aberjhani

It is not surprising that liberals believed in progress. The idea of progress justified the entire transition from feudalism to capitalism. It legitimated the breaking of the remaining opposition to the commodification of everything, and it tended to wipe away all the negatives of capitalism on the grounds that the benefits outweighed, by far, the harm. ~ Immanuel Wallerstein

[L]iberals insist that children should be given the right to remain part of their particular community, but on condition that they are given a choice. But for, say, Amish children to really have a free choice of which way of life to choose, either their parents' life or that of the "English," they would have to be properly informed on all the options, educated in them, and the only way to do what would be to extract them from their embeddedness in the Amish community, in other words, to effectively render them "English." This also clearly demonstrates the limitations of the standard liberal attitude towards Muslim women wearing a veil: it is deemed acceptable if it is their free choice and not an option imposed on them by their husbands or family. However, the moment a woman wears a veil as the result of her free individual choice, the meaning of her act changes completely: it is no longer a sign of her direct substantial belongingness to the Muslim community, but an expression of her idiosyncratic individuality, of her spiritual quest and her protest against the vulgarity of the commodification of sexuality, or else a political gesture of protest against the West. A choice is always a meta-choice, a choice of the modality of choice itself: it is one thing to wear a veil because of one's immediate immersion in a tradition; it is quite another to refuse to wear a veil; and yet another to wear one not out of a sense of belonging, but as an ethico-political choice. This is why, ~ Slavoj Zizek

Based on our badly borrowed misunderstanding of the words 'secular' and 'spiritual' we seem
to have become blinded by the dominant intellectual ideology of our times, according to which schools as secular organizations are supposed to not have anything to do with matters of the spirit. Education has, therefore, become concerned only with matters of material life (eventually leading to commodification)... This dichotomy between 'education for social success' and education for spirit' must go if we want to make Indian Education more relevant for the future of India. Education needs to become more integral, more complete through a meaningful synthesis of the two. ~ Beloo Mehra

Ethiopia is the center of origin and diversity for the majority of coffee we drink. The commodification of coffee pushes farmers to grow as much as possible by whatever means possible. This has contributed to deforestation. The place where coffee was born - the area with the greatest biodiversity of coffee anywhere in the world - could disappear. No forest, no coffee. No coffee, no forest. What we lose isn't specific to Ethiopia; it impacts us all. ~ Preeti Simran Sethi

In an artistic sense, cool came to refer to someone with a signature artistic style so integral as to exude an authentic mode-of-being in the world: Miles, Bogart, Brando, Eastwood, Greco, Elvis, Lady Day, Sinatra. Such a person created something from nothing and gave the world some new artistic or psychological 'equipment for living,' to use a phrase of Kenneth Burke's. A signature style is yours and can only be carried by you: it cannot be abstracted except through dilution and commodification since it reflects an individual's complex personal experience. In this sense, cool was 'making a dollar out of fifteen cents,' to pull another phrase from the Africa-American vernacular. Lester Young was once at a bar when a tenor saxophone solo floated out of the jukebox. 'That's me,' he said happily. As he listened his mood collapsed - he realized it was one of his many imitators. 'No, that's not me,' he said sadly. To steal someone else's sound or style and capitalize on it has always been un-cool, the pretense of posers. ~ Joel Dinerstein