Craig Atkinson Famous Quotes
Reading Craig Atkinson quotes, download and share images of famous quotes by Craig Atkinson. Righ click to see or save pictures of Craig Atkinson quotes that you can use as your wallpaper for free.
The modern brand builder faces a difficult issue; communications theory is based on attitude change, and has limited implications for behaviour change. Games are characterised by interaction and behaviour rather than attitude, making the principles of gaming suited to brand building. I believe that games provide a practical template for brands that actively change behaviour.