Brand Positioning Quotes

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.' ~ Desiree Rogers

In general, what we want to do is to elevate Volvo's brand positioning, and we feel the main lever to achieve that is to develop more higher-tier products. ~ Li Shufu

Every one has a level of influence that can be harnessed for greater good ~ Bernard Kelvin Clive

Branding is a lot of things, but one thing it's not is soft.

When you brand, rebrand or brand-diggity, ask yourself one thing to do it right: how will my brand create buyers?

If you're in business, that's the goal. Buyers. Branding done well creates both long term loyalty and timely purchases. ~ Richie Norton

Make your brand memorable or risk fading out! ~ Bernard Kelvin Clive

I have one brand I go to, and it's Suit Supply, and it's fantastic. I was spending $3,500-$4000 on a suit, and the suit I'm wearing today was $500. And they last you forever. The shoulders are set in by hand, it's phenomenal. ~ Tim Gunn

a novelist's work is often a strategy (I don't mean the author need be aware of this) for dealing with some personal dilemma. Not just that the dilemma is "worked out" in the narrative, as critics often tell us, but that the acts of writing and publishing and positioning oneself in the world of literature are all part of an attempt to find a solution, however provisional, to some deep personal unease. ~ Tim Parks

I wouldn't necessarily say that 'Alpha House' or 'Betas' embodied a particular vision of Amazon of the kind of brand or programming they were gonna do. I think those were the first lucky creators who hit it right for them. ~ Jill Soloway

The only thing I know is I ain't changing my brand. I know what I believe. I'm confident in what I know. And I'm gonna say it. And if folks like it, wonderful. If they don't like it, I understand. ~ Joe Biden

I think when you follow a band, you're following a - and I don't like to use the term 'brand,' but you are following a kind of style, if you like. So I think you have to accept that there will be different people involved from time to time. ~ Geoff Downes

I like computers. It's the first time that I am endorsing a computer brand. I am very computer savvy, so this is certainly up my ally. ~ Bill Vaughan

You've told me repeatedly now that you find me blindingly attractive." "That doesn't mean I like you. Besides, your brand of pretty is like a weapon. You reel victims in with it, just like a vampire does. I wouldn't be surprised if you sparkle in the sun." "I cannot believe I'm arguing with a woman who references Twilight." "The fact that you know I'm referencing Twilight betrays you as a secret Edward-loving fanboy." His snort is loud and scathing. "Team Jacob all the way." I can't help it, my eyes fly open, and I lift a corner of my mask to glare at him. "That's it. We can never be friends. ~ Kristen Callihan

Strong brands are not built through shortcuts and copycats ~ Bernard Kelvin Clive

Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will. ~ Richard Branson

In spite of the anguish my addiction to drugs and alcohol has caused me, I wouldn't relinquish its lessons ~ Russell Brand

I think authors like me are always struggling with the idea that they should have a brand and a Facebook author page and they should get Twitter accounts. I don't know what to do with them. ~ Lynn Coady

Consistency in leadership means everyone knows what to expect from you or in dealing with you. It is the quality that draws respect and value towards a leadership brand. This also means you have the discipline to stick to your principles and values regardless of challenges or consequences, and you prove this over a long period of time. ~ Archibald Marwizi

I am convinced that the attitude we cultivate in advance may well determine how suffering will affect us when it does strike. ~ Paul Brand

I don't like doing anything that makes you sweat if you don't come at the end of it. ~ Russell Brand

Murderess, murderess, he whispers to himself. It has an allure, a scent almost. Hothouse gardenias. Lurid, but also furtive. He imagines himself breathing it as he draws Grace towards him, pressing his mouth against her. Murderess. He applies it to her throat like a brand. ~ Margaret Atwood

Like Beauty locked up in the Beast's castle, I developed my own brand of Stockholm syndrome, identifying with my captor. ~ Holly Madison

From two niches (to use Barber's word), North and South, we've splintered into hundreds of thousands, a nation of tribes connected not by kinship or even creed. We're merely tethered together by the Internet, by our brand loyalties and shared consumer obsessions. ~ Lisa Samson

Like 90 percent of the television they watch, it comes from the south and is shown dubbed into Yiddish. It concerns the adventures of a pair of children with Jewish names who look like they might be part Indian and have no visible parents. They do have a crystalline magical dragon scale that they wish on in order to travel to a land of pastel dragons, each distinguished by its color and its particular brand of imbecility. Little by little, the children spend more and more time with their magical dragon scale until one day they travel off to the land of rainbow idiocy and never return; their bodies are found by the night manager of their cheap flop, each with a bullet in the back of the head. Maybe, Landsman thinks, something gets lost in the translation. ~ Michael Chabon

Oaking" seems like a crazy word in an intimacy book. Yet that is exactly what you want to do in your relational time with Him, you want to "soak in and soak up" His presence, "soak in and soak up" His love. Soaking is positioning yourself before God for the sole purpose of experiencing His presence and His love for you. ~ Linda Boone

To this day, I feel a fierce warmth for women that have the same disregard for the social conventions of sexual protocol as I do. I love it when I meet a woman and her sexuality is dancing across her face, so it's apparent that all we need to do is nod and find a cupboard. ~ Russell Brand

I wish Elton Brand the best. He's a great guy. He's always going to be a great friend of mine, regardless of what goes on. ~ Baron Davis

In the end, punk inevitably burned itself out and acted as a bridge across which the New Romantics could sashay in their chiffon and glossy hair. ~ Jo Brand

I also do a lot of Kundalini yoga. ~ Russell Brand

I lie awake in my bed, clinging to the brightness I have known, fighting back the tide of darkness, the memories of blood and branding and horror, and the legacy of cruelty that runs in my own veins, shaping my own secret vow and wielding it like a brand against the darkness, whispering it to myself, over and over.
I will try to be good. ~ Jacqueline Carey

We who revel in nature's diversity and feel instructed by every animal tend to brand Homo sapiens as the greatest catastrophe since the Cretaceous extinction. ~ Stephen Jay Gould

Your brand is your personal lawyer ... It defends and speaks for you even in your absence. Keep calm and maintain a good brand! ~ Israelmore Ayivor

Your personal brand is never more about you than it is when it's about other people. You gain more for yourself when you're selfless, rather than selfish. My new friend Marnell Sabando exemplifies this giving is getting attitude. ~ Jarod Kintz

I mean, do you believe in God or what? " "Not the name-brand God they serve here." Tim said. "That old guy with the beard, granting wishes out of the clouds to whoever says the most rosaries. That's bullshit. I believe in everything. ~ Chris Fuhrman

I'm trying to build a brand, so I can sell Keyshawn Johnson products in stores. You know, paint, rugs, carpet, drapery, fabrics, blankets, towels, hardware, plates. ~ Keyshawn Johnson

Someday you'll fall in love and it will brand your heart forever. And if life keeps you apart, you may invite others into your heart, but it will never truly be theirs. One stamp. One person. ~ Jewel E. Ann

The incidence of violent brand-loyalty to one's own current dogma has risen. ~ Marge Piercy

You can't help everyone and most critically you can't help people who don't need you or see the value you have to offer ~ Bernard Kelvin Clive

So yesterday you fell off the wagon? Or maybe you blew your diet? Or lost your temper and shot off your mouth? Well, that was yesterday. Today is a brand-new day with a clean slate, so forget yesterday! ~ Abigail Van Buren

I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds.

Then I met designers. And instantly fell in love. Let me tell you why.

Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often.

I'm bringing this up because it's time to bridge the gap between design and business. ~ Laura Busche

Her death had a powerful impact on me I suppose because it was such an obvious shock, like watching someone for hours through a telescope advance towards you, fist extended with the intention of punching you in the face. Even though I saw it coming it still hurt when it eventually hit me. ~ Russell Brand

There is no progress without risk, and in an environment where change is accelerating, risks are multiplying and businesses are increasingly complex, companies need strong, innovative partners to help manage their risk. Our brand clearly sets XL apart as the strong, innovative partner needed in today's market. ~ Mike McGavick

When I was young, I could bounce back from things like a brand-new rubber ball. ~ Kobo Abe

I haven't had to make a decision between 'my brand' and money. Everybody seems to get what I'm going for: the healthy lifestyle, staying active, being young and youthful. ~ Mikaela Shiffrin