Rebranding Quotes

Brands and customers alike, do evolve ~ Bernard Kelvin Clive

It was another step in the rebranding of the monarchy itself, made fit for purpose, in a 21st-century world. ~ Ruth Cowen

If I'm doing a logo, I'll do it in black and white. Once the form is feeling right, only then do I start exploring the color palettes. A good example was the process of rebranding the Salvador Dali Museum. I did at least 100 versions in black and white. ~ David Carson

In this digital age with its speed of change, any brand that refuses to innovate will die ~ Bernard Kelvin Clive

Michael Heseltine, a wild-haired visionary, Klaus Kinski to Margaret's Thatcher's Werner Herzog, pushed Docklands across the Thames to the East Greenwich Peninsula. The Millennium Dome concept was a remake of 'Fitzcarraldo', a film in which suborned natives (expendable extras) drag a paddle steamer over a hill in order to force a short cut to more exploitable territory. The point being to bring Enrico Caruso, one of the gods of opera, to an upstream trading post. An insane achievement mirrored in the rebranding of the Dome, after its long and expensive limbo, as the O2 Arena, a popular showcase for cryogenic rock acts:Norma Desmond divas and the resurrected Michael Jackson, whose virtual rebirth,post-mortem, gave the shabby tent the status of a riverside cathedral. ~ Iain Sinclair

A makeover is the rebranding of a human being. ~ Mokokoma Mokhonoana

Lead is one toxic legacy in America's cities. Another is segregation, secession, redlining, and rebranding: this is the art and craft of exclusion. We built it into the bones of our cities as surely as we laid lead pipes. The cure is inclusion. Flint's story is a clear call for committing anew to our democratic faith in the common wealth. As the water crisis demonstrates, it is simply not good enough for government officials to say, 'Trust us.' For all the inefficiencies and messiness that comes with democracy, the benefits - transparency, accountability, checks and balances, and the equitable participation of all people - are worth it. ~ Anna Clark

Rebrand is not just about buzzing brand words; it's about repurposing your lives, finding your true voice and building an authentic brand that impact lives. It's a call to reexamine our lives, our goals and dreams; to think about why we do what we do, to align lives back to source (God) and connect with the hearts of people. It's a movement, to help, to add value, to create meaning, to impact lives. ~ Bernard Kelvin Clive

Sometimes, you just have to start all over differently. ~ Bernard Kelvin Clive

Hadn't been able to avoid hearing about the Tea Party, a recrudescence of the far right sooner than I would've hoped. Depending on whom you ask, the Tea Party formed either as a spontaneous grassroots protest against the government's massive interventions in the economy after the financial collapse of 2008, an hysterical backlash against our first black president, or just a hasty rebranding of the Republican Party now that the name Republican had taken on the same stigma as the Pinto, DC-10, and other products that reliably self-destruct. Their platform was the usual Republican wish list - cut taxes, gut the government, repeal the last century and revoke the social contract - and happened to coincide with the financial interests of their billionaire backers. They were widely regarded, on the left,* as dingbats. But today I was going to resist the impulse to sneer and feel superior and instead try, for once, to listen. ~ Tim Kreider

Conservatism will always be synonymous with boring, and no amount of rebranding is going to change that. ~ Rupert Dreyfus

I was asked to design the tuxedo for Mr. Peanut. They're rebranding him. That was probably the most interesting request. I didn't spend a long time considering it. ~ Thom Browne