Jacques Ellul Quotes

Essentially, for instance, Communist society is based on the same facts as Capitalist society: and at bottom, the U.S.S.R. obey the same rules as the U.S.A. Man is no more free on the one side than the other; he is simply used for production in different ways. Man is not more fully preserved on one side than on the other, only he belongs to a different section of mass-civilization. Justice is as much flouted on the Right as on the Left, but for different reasons. Whether we live under a dictatorship or in a democracy the financial technique is always the same, just as the American rationalization of labour closely resembles that of the Stakhanov Movement.

Salvation is universal because the love of God encompasses all. If God is God and if God is love, nothing is outside the love of God. A place like hell is thus inconceivable.

What seems to be one of the disasters of our time is that we all appear to agree that the nation-state is the norm ... Whether the state be Marxist or capitalist, it makes no difference. The dominant ideology is that of sovereignty.

Faith lived in the incognito is one which is located outside the criticism coming from society , from politics , from history , for the very reason that it has itself the vocation to be a source of criticism. It is faith (lived in the incognito) which triggers the issues for the others, which causes everything seemingly established to be placed in doubt , which drives a wedge into the world of false assurances.

Science brings to the light of day everything man had believed sacred. Technique takes possession of it and enslaves it.

Naturally, the educated man does not believe in propa­ganda; he shrugs and is convinced that propaganda has no effect on him. This is, in fact, one of his great weaknesses, and propa­gandists are well aware that in order to reach someone, one must first convince him that propaganda is ineffectual and not very clever. Because he is convinced of his own superiority, the intellectual is much more vulnerable than anybody else to this maneu­ver, even though basically a high intelligence, a broad culture, a constant exercise of the critical faculties, and full and objective information are still the best weapons against propaganda.

There is a limited elite that understands the secrets of their own techniques, but not necessarily of all techniques. These men are close to the seat of modern governmental power. The state is no longer founded on the 'average citizen', but on the ability and knowledge of this elite. The average man is altogether unable to penetrate technical secrets or governmental organization and consequently can exert no influence at all on the state.

Almost always, it is the conviction that 'I am right' or 'my cause is the cause of justice' that triggers violence. That is, ... the moment propaganda does its work, violence is unleashed. And violence can be reduced by countering this propaganda.

Human life as a whole is not inundated by technique. It has room for activities that are not rationally or systematically ordered. But the collision between spontaneous activities and technique is catastrophic for the spontaneous activities.

Technological society leads to increasing numbers of people who cannot adapt to the inhuman rhythm of modern life with its emphasis on specialization. A class of people is growing up who are unexploitable because they are not worth employing even for the minimum wage. Technological progress makes whole categories of people useless without making it possible to support them with the wealth produced by the progress.

Everyone has been taught that technique is an application of science ... This traditional view is radically false. It takes into account only a single category of science and only a short period of time

The orchestration of press, radio and television to create a continuous, lasting and total environment renders the influence of propaganda virtually unnoticed precisely because it creates a constant environment.

Propaganda does not aim to elevate man, but to make him serve .

Anyone who questions the value of the 'fact' draws down on himself the most severe reproaches of our day: he is a 'reactionary,' he wants to go back to the 'good old days,' and those who make these reproaches do not realize that such questioning is, perhaps, the only revolutionary attitude possible at the present time.

Sport carries on without deviation the mechanical tradition of furnishing relief and distraction to the worker after he has finished his work proper so that he is at no time independent of one technique or another. In sport the citizen of the technical society finds the same spirit, criteria, morality, actions and objectives in short, all the technical laws and customs which he encounters in office or factory.

We are not to make the Torah into God Himself, nor the Bible into a "paper pope." The Bible is only the result of the Word of God. We can experience the return of the Word of God in the here and now, the perpetual return of the actual, living, indisputable Word of God that makes possible the act of witnessing, but we should never think of the Bible as any sort of talisman or oracle constantly at our disposal that we need only open and read to be in relation to the Word of God and God Himself.

And the extraordinary thing is that according to these texts all powers, all the power and glory of the kingdoms, all that has to do with politics and political authority, belongs to the devil. It has all been given to him and he gives it to whom he wills. Those who hold political power receive it from him and depend upon him. (It is astonishing that in the innumerable theological discussions of the legitimacy of political power, no one has ever adduced these texts! [Matthew 4:8-9; Luke 4:6-7]) This fact is no less important than the fact that Jesus rejects the devil's offer. Jesus does not say to the devil: It is not true. You do not have power over kingdoms and states. He does not dispute this claim. He refuses the offer of power because the devil demands that he should fall down before him. This is the sole point when he says: 'You shall worship the Lord your God and you shall serve him, only him' (Matthew 4:10). We may thus say that among Jesus' immediate followers and in the first Christian generation political authorities - what we call the state - belonged to the devil and those who held power received it from him.

No one knows where we are going, the aim of life has been forgotten, the end has been left behind. Man has set out at tremendous speed- to go nowhere.

For when man is faced with a curse he answers, "I'll take care of my problems." And he puts everything to work to become powerful, to keep the curse from having its effects. He creates the arts and the sciences, he raises an army, he constructs chariots, he builds cities. The spirit of might is a response to the divine curse.

It is not true that the perfection of police power is the result of the state's Machiavellianism or of some transitory influence. The whole structure of society of society implies it, of necessity. The more we mobilize the forces of nature, the more must we mobilize men and the more do we require order.

It seems to us that there are four great collective sociological assumptions in the modern world. By this we mean not only the Western world, but all the world that shares a modern technology and is structured into nations…. That man's aim in life is happiness, that man is naturally good, that history develops in endless progress, and that everything is matter.
The other great psychological reflection of social reality is the myth. The myth expresses the deep inclinations of a society. Without it, the masses would not cling to a certain civilization, or its process of development and crisis. It is a vigorous impulse, strongly colored, irrational, and charged with all of man's power to believe… In our society the two great fundamentals myths on which all other myths rest are Science and History. And based on them are the collective myths that are man's principal orientations: the myth of Work, the myth of Happiness (which is not the same thing as presupposition of happiness), the myth of the Nation, the myth of Youth, the myth of Hero.
Propaganda is forced to build on those presuppositions and to express these myths, for without them nobody would listen to it. And in so building it must always go in the same direction as society; it can only reinforce society. A propaganda that stresses virtue over happiness and presents man's future as one dominated by austerity and contemplation would have no audience at all. A propaganda that questions progress or work would arou

The individual, by means of the discipline imposed on him by sport, not only plays and finds relaxation from the various compulsions to which he is subjected, but without knowing it trains himself for new compulsions ... Training in sports makes of the individual an efficient piece of apparatus which is henceforth unacquainted with anything but the harsh joys of exploiting his body and winning.

Christians should be troublemakers, creators of uncertainty, agents of a dimension incompatible with society.

The goal of modern propaganda is no longer to transform opinion but to arouse an active and mythical belief.

The primary element in any civilization is a stable relation between man and his environment. When man becomes the plaything of abstract decisions, a civilization can no longer be created.

The aim of modern propaganda is no longer to modify ideas, but to provoke action.

In point of fact there are a certain number of values and of forces which are of decisive importance in our world civilization: the primacy of production, the continual growth of the power of the State and the formation of the National State, the autonomous development of technics , etc. These, among others far more than the ownership of the means of production or any totalitarian doctrine are the constitutive elements of the modern world. So long as these elements continue to be taken for granted, the world is standing still.

Modern technology has become a total phenomenon for civilization, the defining force of a new social order in which efficiency is no longer an option but a necessity imposed on all human activity.

If the ruler wants to play the game by himself and follow secret policies, he must present a decoy to the masses. He cannot escape the mass; but he can draw between himself and that mass an invisible curtain, a screen, on which the mass will see projected the mirage of some politics, while the real politics are being made behind it.

Prayer is not a discourse. It is a form of life, the life with God. That is why it is not confined to the moment of verbal statement. The latter (verbalization) can only be the secondary expression of the relationship with God, an overflow from the encounter between the living God and the living person.

Education no longer has a humanist end or any value in itself; it has only one goal, to create technicians.

The biblical God lets us make our own history, and goes with us on the more or less unheard-of adventures we concoct.

The ultimate expression of this Christian attitude toward the power of money is what we will call profanation. To profane money, like all other powers, is to take away its sacred character.... Giving to God is the act of profanation par excellence.... We need to regain an appreciation of gifts that are not utilitarian. We should meditate on the story in the Gospel of John where Mary wastes precious ointment on Jesus. The one who protests against this free gift is Judas. He would have preferred it to be used for good works, for the poor. He wanted such an enormous sum of money to be spent usefully. Giving to God introduces the useless into the world of efficiency, and this is an essential witness to faith in today's world.

What we are witnessing at the moment is a rearrangement of the world in an intermediate stage; the change is not in the use of a natural force but in the application of technique to all spheres of life.

The work of Christian intellectuals is not done in the abstract; it is effective participation in the preservation of the world, and in the building up of the church.

Propaganda ceases where simple dialogue begins.

I describe a world with no exit, convinced that God accompanies man throughout his history .

It is the multiplication of men who are exluded from working which provokes war. We ought at least to bear this in mind when we boast of the continual decrease in human participation in technical operations.

Am I a pessimist? Not at all. I am convinced that the history of the human race, no matter how tragic, will ultimately lead to the Kingdom of God. I am convinced that all the works of humankind will be reintegrated in the work of God, and that each of us, no matter how sinful, will ultimately be saved.

We have to admit that there is an immeasurable distance between all that we read in the Bible and the practice of the Church and of Christians.

In consequence of the claims which God is always making on the world the Christian finds himself, by that very fact, involved in a state of permanent revolution. Even when the institutions, the laws, the reforms which he has advocated have been achieved, even if society be re-organized according to his suggestions, he still has to be in opposition, he still must exact more, for the claim of God is as infinite as His forgiveness.

Propaganda begins when dialogue ends. (Quoted by Marshall McLuhan in McLuhan Hot & Cool)

[Politics] is always a means of conquering others and exercising power over them.

If I rule out violent anarchism, there remains pacifist, anti-nationalist, anti-capitalist, moral, and anti-democratic anarchism (i.e., that which is hostile to the falsified democracy of bourgeois states). There remains the anarchism which acts by means of persuasion, by the creation of small groups and networks, denouncing falsehood and oppression, aiming at a true overturning of authorities of all kinds as people at the bottom speak and organize themselves.

It was with the Industrial Revolution, as society plunged ever more eagerly into the conquest of material riches and bent all its energies to the accumulation of goods, that material poverty became a major problem. Obviously, this meant abandonment or downgrading of spiritual values, virtue, etc. To share or not to share in the increase of the collective wealth-this was the Number One question. It was the desire to acquire wealth that prompted the poor to start fighting.

Again I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.

One thing, however, is sure: unless Christians fulfill their prophetic role, unless they become the advocates and defenders of the truly poor, witness to their misery, then, infallibly, violence will suddenly break out. In one way or another 'their blood cries to heaven,' and violence will seem the only way out. It will be too late to try to calm them and create harmony.

Mass media provides the essential link between the individual and the demands of the technological society.

Women are the most spectacular instance of this. After a period of independence that came with the spread of Christianity, they were relegated to a lower order. This is all the more interesting because the gospel and the first church were never hostile to women nor treated them as minors, and the situation of women in the Roman empire (particularly in the East) was relatively favourable. In spite of this, when Christianity became a power or authority, this worked against women. A strange perversion, yet fully understandable when we allow that women represent precisely the most innovative elements in Christianity: grace, love, charity, a concern for living creatures, nonviolence, an interest in little things, the hope of new beginnings - the very elements that Christianity was setting aside in favor of glory and success.

The two things cannot be separated. Truth must incarnate itself in reality; reality is empty without truth. If truth is the unfolding of meaning, this is the meaning of what we see to be real and not of an illusion or dream or phantom. This is how it is with us.

We must give up believing that we can 'improve' the world, that at least we can make man better, even if we cannot make him happy. At the same time, if we take this situation of the Christian seriously, we must refuse to further the disintegrating tendency in the world. We must not say to ourselves, 'We can't do anything about it!' To talk like this is to play into the hands of the Prince of this world. Thus we seem caught between two necessities, which nothing can alter: on the one hand it is impossible for us to make this world less sinful; on the other hand it is impossible for us to accept it as it is.

It is inconceivable that the God who gives Himself in His Son to save us, should have created some people ordained to evil and damnation. There can only be one predestination to salvation. In and through Jesus Christ all people are predestined to be saved. Our free choice is ruled out in this regard. God wants free people, except in relation to this last and definitive decision. We are not free to decide and choose to be damned.

Journalistic content is a technical complex expressly intended to adapt man to the machine.

No matter what God's power may be, the first aspect of God is never that of the absolute Master, the Almighty. It is that of the God who puts himself on our human level and limits himself.

And an apprenticeship to whatever gadgetry is useful in a technical world

The biblical teaching is clear. It always contests political power . It incites to "counterpower," to "positive" criticism , to an irreducible dialogue (like that between king and prophet in Israel ), to antistatism, to a decentralizing of the relation, to an extreme relativizing of everything political, to an anti-ideology, to a questioning of all that claims either power or dominion (in other words, of all things political), and finally, if we may use a modern term, to a kind of " anarchism " (so long as we do not relate the term to the anarchist teaching of the nineteenth century).

The machine is a tool. But it is not a neutral tool. We are deeply influenced by the machine while using it.

The Holy Spirit alone can do this, the Holy Spirit alone can establish this link with one's neighbor.

In the world everyone wants to be a 'wolf,' and no one is called to play the part of 'sheep.' Yet the world cannot live without this living witness of sacrifice. That is why it is essential that Christians should be very careful not to be 'wolves' in the spiritual sense - that is, people who try to dominate others. Christians must accept the domination of other people, and offer the daily sacrifice of their lives, which is united with the sacrifice of Jesus Christ.

The First World War; the Russian revolution of 1917; Hitler's revolution of 1933; the second World War; the further development of revolutionary wars since 1944 in China, Indochina, and Algeria, as well as the Cold War - each was a step in the development of modern propaganda. With each of these events propaganda developed further, increased in depth, discovered new methods. At the same time it conquered new nations and new territories: To reach the enemy, one must use his weapons; this undeniable argument is the key to the systematic development of propaganda. And in this way propaganda has become a permanent feature in nations that actually despise it, such as the United States and France.

For in a civilization which has lost the meaning of life, the most important thing a Christian can do is to live, and life, understood from the point of view of faith, has an extraordinary explosive force.

This is where each individual must decide for himself. The essential thing is the decision to challenge the modern state, which without this small group of protesters will be checked by neither brake, value, nor reason.

I mean that every word ought to carry the meaning that God has given to life (even though it may never refer to God). It ought to carry joy, hope, forgiveness, love, reconciliation, light, and peace in the order of truth. It contributes to the elucidation of the meaning of life.

To the extent that propaganda is based on current news, it cannot permit time for thought or reflection. A man caught up in the news must remain on the surface of the event; be is carried along in the current, and can at no time take a respite to judge and appreciate; he can never stop to reflect. There is never any awareness -- of himself, of his condition, of his society -- for the man who lives by current events. Such a man never stops to investigate any one point, any more than he will tie together a series of news events. We already have mentioned man's inability to consider several facts or events simultaneously and to make a synthesis of them in order to face or to oppose them. One thought drives away another; old facts are chased by new ones. Under these conditions there can be no thought. And, in fact, modern man does not think about current problems; he feels them. He reacts, but be does not understand them any more than he takes responsibility for them. He is even less capable of spotting any inconsistency between successive facts; man's capacity to forget is unlimited. This is one of the most important and useful points for the propagandist, who can always be sure that a particular propaganda theme, statement, or event will be forgotten within a few weeks. Moreover, there is a spontaneous defensive reaction in the individual against an excess of information and -- to the extent that he clings (unconsciously) to the unity of his own person -- against inconsistencie

Prayer holds together the shattered fragments of creation. It makes history possible.

...modern man does not think about current problems; he feels them. He reacts, but he does not understand them any more than he takes responsibility for them. He is even less capable of spotting any inconsistency between successive facts; man's capacity to forget is unlimited. This is one of the most important and useful points for the propagandist, who can always be sure that a particular propaganda theme, statement, or event will be forgotten within a few weeks.

Man has always had one unfailing subject of conversation, life's vexations.

Fate operates when people give up

As a matter of fact, reality is itself a combination of determinisms, and freedom consists in overcoming and transcending these determinisms. Freedom is completely without meaning unless it is related to necessity, unless it represents victory over necessity....We must not think of the problem in terms of a choice between being determined, but that it is open to him to overcome necessity, and that this act is freedom. Freedom is not static but dynamic; not a vested interested, but a prize continually to be won. The moment man stops and resigns himself, he becomes subject to determinism. He is most enslaved when he thinks he is comfortably settled in freedom.

Thinking has become a superfluous exercise ... purely internal, without compelling force, more or less a game.

By thinking globally I can analyze all phenomena, but when it comes to acting, it can only be local and on a grassroots level if it is to be honest, realistic, and authentic.

The intellectual who wants to do her work properly must today go back to the starting point: the woman whom she knows, and first of all to herself. It is at that level, and at no other, that she ought to begin to think about the world situation.

Those who count on the good will of mankind display a delirious, idealistic optimism. Centuries of history, despite the facts, have not been able to convince them of the contrary; reason certainly will not change them. But they are so far removed from reality that their opinion is negligible.

People used to think that learning to read evidenced human progress; they still celebrate the decline of illiteracy as a great victory; they condemn countries with a large proportion of illiterates; they think that reading is a road to freedom. All this is debatable, for the important thing is not to be able to read, but to understand what one reads, to reflect on and judge what one reads. Outside of that, reading has no meaning (and even destroys certain automatic qualities of memory and observation). But to talk about critical faculties and discernment is to talk about something far above primary education and to consider a very small minority. The vast majority of people, perhaps 90 percent, know how to read, but do not exercise their intelligence beyond this. They attribute authority and eminent value to the printed word, or, conversely, reject it altogether. As these people do not possess enough knowledge to reflect and discern, they believe - or disbelieve - in toto what they read. And as such people, moreover, will select the easiest, not the hardest, reading matter, they are precisely on the level at which the printed word can seize and convince them without opposition. They are perfectly adapted to propaganda.

Economic life, not in its content but in its direction, will henceforth entirely elude popular control. No democracy is possible in the face of a perfected economic technique. the decisions of the voters, and even of the elected, are oversimplified, incoherent, and technically inadmissible. It is a grave illusion to believe that democratic control or decision-making can be reconciled with economic technique.

He judges the present time in virtue of a meta-historical fact, and the incursion of this event into the present is the only force capable of throwing off the dead weight of social and political institutions which are gradually crushing the life out of our present civilization.

All human language draws its nature and value from the fact that it both comes from the Word of God and is chosen by God to manifest himself. But this relationship is secret and incomprehensible, beyond the bounds of reason and analysis.

The propagandist naturally cannot reveal the true intentions of the principal for whom he acts ... That would be to submit the projects to public discussion, to the scrutiny of public opinion, and thus to prevent their success ... Propaganda must serve instead as a veil for such projects, masking true intentions.

To the ideal of high consumption and the downgrading of spiritual values corresponds a conception of injustice that centers exclusively on the problem of consumption; and equality in consumption cannot be achieved except by violence.

If man
if each one of us
abdicates his responsibilities with regard to values; if each one of us limits himself to leading a trivial existence in a technological civilization, with greater adaptation and increasing success as his sole objectives; if we do not even consider the possibility of making a stand against these determinants, then everything will happen as I have described it, and the determinates will be transformed into inevitabilities.

There are different forms of anarchy and different currents in it. I must, first say very simply what anarchy I have in view. By anarchy I mean first an absolute rejection of violence.

The qualities which technique requires for its advance are precisely those characteristics of a technical order which do not represent indivisual intelligence ... The individual, in order to make use of technical instruments, no longer needs to know about his civilization.

God is always present, always available. At whatever moment in which one turns to him the prayer is received, is heard, is authenticated, for it is God who gives our prayer its value and its character, not our interior dispositions, not our fervor, not our lucidity. The prayer which is pronounced for God and accepted by him becomes, by that very fact, a true prayer.

The individual is in a dilemma: either he decides to safeguard his freedom of choice, chooses to use traditional , personal, moral, or empirical means, thereby entering into competition with a power against which there is no efficacious defense and before which he must suffer defeat; or he decides to accept technical necessity, in which case he will himself by the victor, but only by submitting irreparably to technical slavery. In effect he has no freedom of choice.

No technique is possible when men are free ... Technique requires predictability and, no less, exactness of prediction. It is necessary, then, that technique prevail over the human being.

For action makes propaganda's effect irreversible. He who acts in obedience to propaganda can never go back. He is now obliged to believe in that propaganda because of his past action. He is obliged to receive from it his justification and authority, without which his action will seem to him absurd or unjust, which would be intolerable. He is obliged to continue to advance in the direction indicated by propaganda, for action demands more action. He is what one calls committed - which is certainly what the Communist party anticipates, for example, and what the Nazis accomplished. The man who has acted in accordance with the existing propaganda has taken his place in society. From then on he has enemies. Often he has broken with his milieu or his family; he may be compromised. He is forced to accept the new milieu and the new friends that propaganda makes for him. Often he has committed an act reprehensible by traditional moral standards and has disturbed a certain order; he needs a justification for this - and he gets more deeply involved by repeating the act in order to prove that it was just. Thus he is caught up in a movement that develops until it totally occupies the breadth of his conscience. Propaganda now masters him completely - and we must bear in mind that any propaganda that does not lead to this kind of participation is mere child's play.

What is needed, then, is continuous agitation produced artificially even when nothing in the events of the day justifies or arouses excitement. Therefore, continuing propaganda must slowly create a climate first, and then prevent the individual from noticing a particular propaganda operation in contrast to ordinary daily events.

We share in the sin of the world. We are involved in it because in spite of our faith we are and remain sinners; we are also involved in the sin of humanity through the various 'orders' of life created by God, so that when a an of my family, or of my nation, commits a sin, I am responsible before God for this transgression. Only this truth must not remain merely a verbal one.

Having analyzed these traits, we can now advance a definition of propaganda not an exhaustive definition, unique and exclusive of all others, but at least a partial one: Propaganda is a set of methods employed by an organized group that wants to bring about the active or passive participation in its actions of a mass of individuals, psychologically unified through psychological manipulations and incorporated in an organization.