Pop Up Advertising Of The Mind Quotes

People are craving not just physical space but the space to be mentally free. A space from unwanted distracted thoughts that clutter our heads like pop-up advertising of the mind in an already frantic world. And that space is still there to be found. It's just that we can't rely on it. We have to consciously seek it out. ~ Matt Haig

Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you. ~ David Ogilvy

Is any of it real? I mean, look at this. Look at it! A world built on fantasy. Synthetic emotions in the form of pills. Psychological warfare in the form of advertising. Mind-altering chemicals in the form of … food! Brainwashing seminars in the form of media. Controlled isolated bubbles in the form of social networks. Real? You want to talk about reality? We haven't lived in anything remotely close to it since the turn of the century. We turned it off, took out the batteries, snacked on a bag of GMOs while we tossed the remnants in the ever-expanding Dumpster of the human condition. We live in branded houses trademarked by corporations built on bipolar numbers jumping up and down on digital displays, hypnotizing us into the biggest slumber mankind has ever seen. You have dig pretty deep, kiddo, before finding anything real. ~ Mr. Robot

In retrospect, the word "remote control" was ultimately a misnomer. What it finally did was to empower the more impulsive circuits of the brain in their conflict with the executive faculties, the parts with which we think we control ourselves and act rationally. It did this by making it almost effortless, practically nonvolitional, to redirect our attention - the brain had only to send one simple command to the finger in response to a cascade of involuntary cues. In fact, in the course of sustained channel surfing, the voluntary aspect of attention control may disappear entirely. The channel surfer is then in a mental state not unlike that of a newborn or a reptile. Having thus surrendered, the mind is simply jumping about and following whatever grabs it.

All this leads to a highly counterintuitive point: technologies designed to increase our control over our attention will sometimes have the very opposite effect. They open us up to a stream of instinctive selections, and tiny rewards, the sum of which may be no reward at all. And despite the complaints of the advertising industry, a state of distracted wandering was not really a bad one for the attention merchants; it was far better than being ignored. ~ Tim Wu

I think he likes you."
I watched Paci join the others, noticing that he was still glancing at me occasionally, and watching other guys who were looking over at Peter and me.
"Really?"
"Yeah. He keeps watching you. Once he heard Bodo wasn't your boyfriend, he was all over that."
I sighed. "Shit."
"Yeah. Exactly. You'd better not go around advertising you're single. There's not a hell of a lot of available jawbreakers if you know what I mean."
My mind raced with the implications. It was stupid of me not to have been thinking about all this stuff before. I guess I was so wrapped up in finding food to eat, a place to live, and companions who wouldn't eat me, I hadn't much considered the other human needs, other than on the most basic level. God, I hope there are no rapists in this group. The last thing I wanted to do was kill a guy in the swamp. ~ Elle Casey

My generation was weaned on subliminal advertising, stupid television, slasher movies, insipid grocery-store literature, MTV, VCRs, fast food, infomercials, glossy ads, diet aids, plastic surgery, a pop culture wherein the hyper-cool, blank-eyed supermodel was a hero. This is the intellectual and emotional equivalent of eating nothing but candy bars – you get malnourished and tired. We grew up in a world in which the surface of the thing is infinitely more important than its substance – and where the surface of the thing had to be "perfect," urbane, sophisticated, blasé, adult. I would suggest that if you grow up trying constantly to be an adult, a successful adult, you will be sick of being grown up by the time you're old enough to drink. ~ Marya Hornbacher

As late as 2007, Facebook was still trying to figure out what it wanted to be when it grew up. An advertising space seemed to be the obvious answer, but how that would tap into the massive value of the personal data uploaded to the company every day remained a puzzle. ~ Kurt Eichenwald

Anyone and everyone taking a writing class knows that the secret of good writing is to cut it back, pare it down, winnow, chop, hack, prune, and trim, remove every superfluous word, compress, compress, compress...

Actually, when you think about it, not many novels in the Spare tradition are terribly cheerful. Jokes you can usually pluck out whole, by the roots, so if you're doing some heavy-duty prose-weeding, they're the first to go. And there's some stuff about the whole winnowing process I just don't get. Why does it always stop when the work in question has been reduced to sixty or seventy thousand words--entirely coincidentally, I'm sure, the minimum length for a publishable novel? I'm sure you could get it down to twenty or thirty if you tried hard enough. In fact, why stop at twenty or thirty? Why write at all? Why not just jot the plot and a couple of themes down on the back of an envelope and leave it at that? The truth is, there's nothing very utilitarian about fiction or its creation, and I suspect that people are desperate to make it sound manly, back-breaking labor because it's such a wussy thing to do in the first place. The obsession with austerity is an attempt to compensate, to make writing resemble a real job, like farming, or logging. (It's also why people who work in advertising put in twenty-hour days.) Go on, young writers--treat yourself to a joke, or an adverb! Spoil yourself! Readers won't mind! ~ Nick Hornby

Early on, America took one path and went down the advertising road, and in the UK they founded the BBC and developed a different kind of public broadcasting. There was a point where TV was so beholden to commercial interest that people - civil society - actually rose up and said, "This is ridiculous: we have our soap-selling soap operas, cigarette-sponsored news broadcast; we have our rigged quiz shows - let's put some checks and balances here." ~ Astra Taylor

Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone's mind. ~ John Hegarty

I don't normally read reviews of children's books, mostly because I can't be bothered, and because kids - my kids, anyway - are not interested in what the Guardian thinks they might enjoy. One of my two-year-old's favourite pieces of night-time reading, for example, is the promotional flyer advertising the Incredibles that I was sent, a flyer outlining some of the marketing plans for the film. If you end up having to read that out loud every night, you soon give up on the idea of seeking out improving literature sanctioned by the liberal broadsheets. ~ Nick Hornby

So the dentist took a trip to his local supermarkets, brought seventy-eight brands of cereal back to his lab, and proceeded to measure the sugar content of each with damning precision. A third of the brands had sugar levels between 10 percent and 25 percent. Another third ranged up to an alarming 50 percent, and eleven climbed even higher still - with one cereal, Super Orange Crisps, packing a sugar load of 70.8 percent. When each cereal brand was cross-referenced with TV advertising records, the sweetest brands were found to be the ones most heavily marketed to kids during Saturday morning cartoons. ~ Michael Moss

Most advertisers spend millions upon millions of dollars to buy commercial time during the Super Bowl, and millions in creating eye-popping ads, hoping to create catchy, unforgettable commercials. Unfortunately, most Super Bowl commercials end up being unmemorable. Costly mistakes for brands and creative flameouts for advertising firms. ~ Peter Diamandis

When it first emerged, Twitter was widely derided as a frivolous distraction that was mostly good for telling your friends what you had for breakfast. Now it is being used to organize and share news about the Iranian political protests, to provide customer support for large corporations, to share interesting news items, and a thousand other applications that did not occur to the founders when they dreamed up the service in 2006. This is not just a case of cultural exaptation: people finding a new use for a tool designed to do something else. In Twitter's case, the users have been redesigning the tool itself. The convention of replying to another user with the @ symbol was spontaneously invented by the Twitter user base. Early Twitter users ported over a convention from the IRC messaging platform and began grouping a topic or event by the "hash-tag" as in "#30Rock" or "inauguration." The ability to search a live stream of tweets - which is likely to prove crucial to Twitter's ultimate business model, thanks to its advertising potential - was developed by another start-up altogether. Thanks to these innovations, following a live feed of tweets about an event - political debates or Lost episodes - has become a central part of the Twitter experience. But for the first year of Twitter's existence, that mode of interaction would have been technically impossible using Twitter. It's like inventing a toaster oven and then looking around a year later and discovering that all your custo ~ Steven Johnson

There are times when I need to dig up the diagram for a type of satellite dish, for instance, but I just can't seem to phrase this need correctly. As a result, I'm inundated by advertising for satellite television and people's online customer reviews of such services when, in fact, I was only trying to figure out what a certain component is called. ~ Victor LaValle

Of course, a lot of businesses want to reach students, so I funded the magazine by selling advertising. I sold something like $8,000 worth of advertising for the first edition, and that was in 1966. I printed up 50,000 copies, and I didn't even have to charge for them on the newsstand because my costs were already covered. ~ Richard Branson

It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars. ~ Noam Chomsky

If life is a movie most people would consider themselves the star of their own feature. Guys might imagine they're living some action adventure epic. Chicks maybe are in a rose-colored fantasy romance. And homosexuals are living la vida loca in a fabulous musical. Still others may take the indie approach and think of themselves as an anti-hero in a coming of age flick. Or a retro badass in an exploitation B movie. Or the cable man in a very steamy adult picture. Some people's lives are experimental student art films that don't make any sense. Some are screwball comedies. Others resemble a documentary, all serious and educational. A few lives achieve blockbuster status and are hailed as a tribute to the human spirit. Some gain a small following and enjoy cult status. And some never got off the ground due to insufficient funding. I don't know what my life is but I do know that I'm constantly squabbling with the director over creative control, throwing prima donna tantrums and pouting in my personal trailor when things don't go my way.

Much of our lives is spent on marketing. Make-up, exercise, dieting, clothes, hair, money, charm, attitude, the strut, the pose, the Blue Steel look. We're like walking billboards advertising ourselves. A sneak peek of upcoming attractions. Meanwhile our actual production is in disarray--we're over budget, doing poorly at private test screenings and focus groups, creatively stagnant, morale low. So we're endlessly tinkering, touching u ~ Tatsuya Ishida

You can tell all of us are morphing into full-blown adults, wingtip adults, because all the time now the Big Question is, What are you going to do? After the summer, about your scholarship, about choosing a college, after graduation, with the rest of your life. When you are thirteen, the question is, Smooth or crunchy? That's it. Later, at the onset of full-blown adulthood, the Big Question changes a little bit - instead of, What are you going to do? it turns into, What do you do? I hear it all the time when my parents have parties, all the men standing around. After they talk sports, they always ask, What do you do? It's just part of the code that they mean "for a living" because no one ever answers it by saying, I go for walks and listen to music full-blast and don't care about my hearing thirty years from now, and I drink milk out of the carton, and I cough when someone lights up a cigarette, and I dig rainy days because they make me sad in a way I like, and I read books until I fall asleep holding them, and I put on sock-shoe, sock-shoe instead of sock-sock, shoe-shoe because I think it's better luck. Never that. People are always in something. I'm in advertising. I'm in real estate. I'm in sales and marketing. ~ Brad Barkley

Familiarity with the brand requires some experience of it (via advertising, word of mouth, internet publicity), Confidence comes with the perception of competence in the brand itself (which is why new brands really need to work hard for people to experience them first) and Trustworthiness refers to the sense of whether the brand is going to live up to its promise of reliability for the price paid. ~ David Amerland

For after all, a poster does more than simply
supply information on the goods it advertises;
it also reveals a society's state of mind ~ Armin Hofmann

Yes!" she said raising her arms in the air. "Finally! I get to meet the invisible man!"
"He's not invisible," I said sitting on the edge of her desk.
"Oh please," she said. "I've never seen him. Except maybe in a magazine advertising crazy people, or maybe it was rich people? I get the two mixed up."

Lyndi and Sloane ~ Micalea Smeltzer

The arrival in Paris, as grim as ever. The leprous façades of the Pont Cardinet flats, behind which one invariably imagines retired folk agonizing alongside their cat Poucette which is eating up half their pension with its Friskies. Those weird metal structures that indecently mount each other to form a grid of overhead wires. And the inevitable advertising hoardings flashing by, gaudy and repellent. 'A gay and changing spectacle on the walls.' Bullshit. Pure fucking bullshit. ~ Michel Houellebecq

The faster we surf across the surface of the Web - the more links we click and pages we view - the more opportunities Google gains to collect information about us and to feed us advertisements. Its advertising system, moreover, is explicitly designed to figure out which messages are most likely to grab our attention and then to place those messages in our field of view. Every click we make on the Web marks a break in our concentration, a bottom-up disruption of our attention - and it's in Google's economic interest to make sure we click as often as possible. ~ Nicholas Carr

The whole entire existence of the pharmaceutical industry is based on presentation of false science, and advertising this false science and drumming it into the minds of gullible people who have no curiosity to find out why that is so. ~ Fereydoon Batmanghelidj

Their little life is entirely controlled by the organization of the world. They think as the world thinks. They take their opinions ready-made from their favorite newspaper. Their very appearance is controlled by the world and its changing fashions. They all conform; it must be done; they dare not disobey; they are afraid of the consequences. That is tyranny, this is absolute control - clothing, hair style, everything, absolutely controlled. The mind of the world! ... Most lives are being controlled by it and governed by it, all their opinions, their language, the way they spend their money, what they desire, where they go, where they spend their holidays; it is all controlled, governed completely ... by this world, the mind of the world, the age of propaganda, the age of advertising, the mass mind, the mass man, the mass individual, without knowing it. Is it not tragic? But that is man in sin ... he is controlled by the mind of the world. ~ D. Martyn Lloyd-Jones

Actually, no. I won't ever go digital. I work with thirty-five or large format. I like the hand-jobs, you know. And I still do most of my own printing. I've developed such a profound distaste for touch-up and modern artifice - comes from snapping too many derelicts and detritus, perhaps, but I love it. Photo bloody Shop can go stuff it. A picture should be honest, even if the subject is contrived on the ground, you know; not dolled-up for advertising punch or sex appeal. ~ Pansy Schneider-Horst

Her boyfriend gives her a Mercedes, [her friends] say, 'Oh, that's nice.' But her boyfriend gives her a diamond, they say, 'Oh, he's serious.' It's not just the gift of love-it's the gift of commitment. She's not jumping up and down because she got a diamond ring but because she got a guy! There are those who say you don't need diamonds. I say they're right. Just like you don't need sex. ~ Tom Zoellner

I am saddened by the modern system of advertising. Whatever evidence it offers of enterprise, ingenuity, impudence, and resource in certain individuals, it proves to my mind the wide prevalence of that form of mental degradation which is called gullibility. [An anarchist] ~ Joseph Conrad

My background is advertising: I moved to New York from London in 1998 to start up the U.S. office of ad agency Bartle Bogle Hegarty. ~ Cindy Gallop

How should anything be sacred to an advertiser?" demanded Ingleby, helping himself to four lumps of sugar. "We spend our whole time asking intimate questions of perfect strangers and it naturally blunts our finer feelings. 'Mother! Has your Child Learnt Regular Habits?' 'Are you Troubled with Fullness after Eating?' 'Are you satisfied about your Drains?' 'Are you Sure that your Toilet-Paper is Germ-free?' 'Your most Intimate Friends dare not Ask you this question.' 'Do you Suffer from Superfluous Hair?' 'Do you Like them to Look at your Hands?' 'Do you ever ask yourself about Body-Odour?' 'If anything Happened to You, would your Loved Ones be Safe?' 'Why Spend so much Time in the Kitchen?' 'You think that Carpet is Clean - but is it?' 'Are you a Martyr to Dandruff?' Upon my soul, I sometimes wonder why the long-suffering public doesn't rise up and slay us. ~ Dorothy L. Sayers

The faculty of attention has utterly vanished from the Anglo-Saxon mind, extinguished at its source by the big bayad?re of journalism, of the newspaper and the picture magazine which keeps screaming, "Look at me." Illustrations, loud simplifications ... bill poster advertising ? only these stand a chance. ~ Henry James

[Howard Roark] was asked for a statement, and he received a group of reporters in his office. He spoke without anger. He said:
'I can't tell anyone anything about my building. If I prepared a hash of words to stuff into other people's brains, it would be an insult to them and to me. But I am glad you came here. I do have something to say. I want to ask every man who is interested in this to go and see the building, to look at it and then to use words of his own mind, if he cares to speak.'
The Banner printed the interview as follows:
'Mr. Roark, who seems to be a publicity hound, received reporters with an air of swaggering insolence and stated that the public mind was hash. He did not choose to talk, but seemed well aware of the advertising angles of the situation. All he cared about, he explained, was to have his building seen by as many people as possible. ~ Ayn Rand

Christmas was on a Sunday in 2005, which had a greater than expected negative impact on retail and classified advertising during the last weekend of our fiscal year. In addition, our California papers had held up well in automotive advertising, but the industry-wide decline in this category reached them in the fourth quarter as well. ~ Gary Pruitt

Well, of course the general idea was dreamed up by the advertising agency and so my job was to realize that. And we down to Lubbock, Texas, usually and onto a ranch and we would pick cowboys who looked the part and photograph them under dramatic situations - rounding up wild horses or running through streams and then reaching in and taking a drag on a cigarette. ~ Haskell Wexler

Disillusioned words like bullets bark
As human gods aim for their marks
Made everything from toy guns that sparks
To flesh-colored Christs that glow in the dark
It's easy to see without looking too far
That not much
Is really sacred.

While preachers preach of evil fates
Teachers teach that knowledge waits
Can lead to hundred-dollar plates
Goodness hides behind its gates
But even the President of the United States
Sometimes must have
To stand naked.

An' though the rules of the road have been lodged
It's only people's games that you got to dodge
And it's alright, Ma, I can make it.

Advertising signs that con you
Into thinking you're the one
That can do what's never been done
That can win what's never been won
Meantime life outside goes on
All around you.

Although the masters make the rules
For the wise men and the fools
I got nothing, Ma, to live up to.

For them that must obey authority
That they do not respect in any degree
Who despite their jobs, their destinies
Speak jealously of them that are free
Cultivate their flowers to be
Nothing more than something
They invest in.

While some on principles baptized
To strict party platforms ties
Social clubs in drag disguise
Outsiders they can freely criticize
Tell nothing except who to idolize
And then say God Bl ~ Bob Dylan

What You Should Know to be a Poet"

all you can know about animals as persons.
the names of trees and flowers and weeds.
the names of stars and the movements of planets
and the moon.
your own six senses, with a watchful elegant mind.
at least one kind of traditional magic:
divination, astrology, the book of changes, the tarot;

dreams.
the illusory demons and the illusory shining gods.
kiss the ass of the devil and eat sh*t;
fuck his horny barbed cock,
fuck the hag,
and all the celestial angels
and maidens perfum'd and golden-

& then love the human: wives husbands and friends
children's games, comic books, bubble-gum,
the weirdness of television and advertising.

work long, dry hours of dull work swallowed and accepted
and lived with and finally lovd. exhaustion,
hunger, rest.

the wild freedom of the dance, extasy
silent solitary illumination, entasy

real danger. gambles and the edge of death. ~ Gary Snyder

I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up more money for the British Travel advertising in America. Said he, "Why does any American in his senses spend his vacation in the cold damp of an English summer when he could equally well bask under Italian skies? I can only suppose that your advertising is the answer." Damn right. ~ David Ogilvy

More than that, these adverts sell a dubious world view. They sell the idea that science is not about the delicate relationship between evidence and theory. They suggest, instead, with all the might of their international advertising budgets, their Microcellular Complexes, their Neutrillium XY, their Tenseur Peptidique Végétal and the rest, that science is about impenetrable nonsense involving equations, molecules, sciencey diagrams, sweeping didactic statements from authority figures in white coats, and that this sciencey-sounding stuff might just as well be made up, concocted, confabulated out of thin air, in order to make money. They sell the idea that science is incomprehensible, with all their might, and they sell this idea mainly to attractive young women, who are disappointingly under-represented in the sciences. ~ Ben Goldacre