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Advertisers are happy to see the stuff they've branded out there for free, they don't care about scarcity, they want any message they're invested in to be shared and to be abundant and to be passed along.
Astra Taylor Quotes: Advertisers are happy to see
Look back on the utopian dreams of the previous century, or even the century before that, where people thought machines would ultimately give us a quality of life where our needs would be taken care of so we could all basically be artists together in the evening, after we had fished, hunted, raised cattle - or whatever it was Marx imagined for us.
Astra Taylor Quotes: Look back on the utopian
For example, instead of being asked to write an article, suddenly editors wanted me to make super-short videos. The assumptions of those video gigs was that kids don't read as much news and basically need to be read to, which I found really problematic and kind of insulting. I thought, Isn't it just that you don't have any money and that's why you want me to make some crappy "content" for your website?
Astra Taylor Quotes: For example, instead of being
All this stuff - about the materiality of the network, what it's made of, and how it works - should be part of a basic media literacy, because we depend on this technology for more and more aspects of our day-to-day lives.
Astra Taylor Quotes: All this stuff - about
We haven't developed a progressive vocabulary. We say something is "public," but we just mean it's viewable online. Or we say it's "open," but we just mean it's accessible. I would like for us to think about terms critically and maybe change our vocabulary a bit. What if pubic actually meant publicly-funded, or social meant socialized.
Astra Taylor Quotes: We haven't developed a progressive
To go from the vision that we would all be free to express ourselves creatively because our material needs were being met, to this reality where nobody has money, people are unemployed, and the machines are harnessed by the lucky guys who Facebook or Google and we're supposed to be happy just to contribute content to their site.
Astra Taylor Quotes: To go from the vision
Flickr is no such thing, just as Google is not operating a library. They are commercial enterprises designed to maximize revenue, not defend political expression, preserve our collective heritage, or facilitate creativity, and the people who work there are private employees, not public servants.7
Astra Taylor Quotes: Flickr is no such thing,
There was all this enthusiasm about amateurism and the idea that people could now just make videos in their bedroom, or blog news stories and share it online, and isn't this great? Now we can do it just for the love of it and not try to be professionals, corrupted by careerism.
Astra Taylor Quotes: There was all this enthusiasm
One of the big myths about people growing up is that they are "digital natives;" that just because they've been raised with the Internet - that you're very adept at using the app on your phone - it doesn't mean you have any idea about how the Internet actually works.
Astra Taylor Quotes: One of the big myths
Basically political economy - that you have to look at how funding structures shape the media landscape. You have to look at commercial interests, consolidation - the economy structures are experience.
Astra Taylor Quotes: Basically political economy - that
It's not just that we all as individuals should reevaluate our relationship with our devices - maybe you should, on a personal level - but in terms of balancing the micro and the macro and the personal and the structural, it's actually a bigger issue than you and your phone addiction.
Astra Taylor Quotes: It's not just that we
New media companies look remarkably like the old ones they aspire to replace: male, pale, and privileged.
Astra Taylor Quotes: New media companies look remarkably
I think somebody who is more self-reflective should ask why they personally aren't going on that path. If amateurism is so great, why didn't you stay one? You have to look at the larger economy, a backdrop of unemployment; it's shitty out there.
Astra Taylor Quotes: I think somebody who is
Whether it's a professional, academic keeping people out by using certain mystifying language, or technologists presenting their work as incredibly complicated, no one can understand it (especially not "moms," who are always invoked as the ultimate know-nothings, which is incredibly insulting to a whole lot of people).
Astra Taylor Quotes: Whether it's a professional, academic
I work for free all the time, as a writer but also as an activist. The decisions we have to make as individuals are really fraught but also can be really wonderful and we're all navigating this reality to the best of our abilities. But, again, I wanted to take a step back and look at the broader context.
Astra Taylor Quotes: I work for free all
I'm interested in the way the whole cultural landscape can shift over time. Okay, this will seem like a silly example, but look at the whole discourse around "selling out," a concept people say is irrelevant because there's no more distinction between mainstream and underground, inside and outside (which I don't really believe, but that's another issue).
Astra Taylor Quotes: I'm interested in the way
Again, it does seem like frustration is mounting in interesting ways, but I'm not sure there will be some dramatic tipping point. Then again, looking back on the history of television, you never know. People had to fight and articulate the politics and the rationale for different funding mechanisms. That was a long and drawn-out battle fought in different countries; it's not like BBC and the CBC in Canada just magically appeared out of the ether. People had to organize for it. I'm always willing to be surprised.
Astra Taylor Quotes: Again, it does seem like
I was shocked when I tried to articulate this to someone who had posted the film and asked them to remove it for a few months, and I actually told them that after that they could put it back up and they were just completely unwilling to compromise - you'd think I was Rupert Murdoch or something.
Astra Taylor Quotes: I was shocked when I
And of course the things that get the most attention online tend to be similar to those that succeeded under the old model.
Astra Taylor Quotes: And of course the things
How valiant to deny the importance of money when it is had in abundance.
Astra Taylor Quotes: How valiant to deny the
One connection I see between the work I did on philosophy and my work on technology is that both communities tend to mystify and create an atmosphere of complexity.
Astra Taylor Quotes: One connection I see between
Not to be to be a vulgar materialist or be too reductive, but all of that was completely absent from the conversation. Instead we were told it was a "revolutionary" moment, where these new tools would inevitably displace the old media dinosaur and that things would be democratized and wasn't it great we could all collaborate on these platforms.
Astra Taylor Quotes: Not to be to be
I try to look at the evolution of these utopian claims. In the late '60s there was an assumption that the wealth generated by industry would be taxed and then put into social programs and it would provide a baseline of stability that would allow people to have the time for self-expression; and that social contract has eroded over the last four decades and now it's every person for themselves.
Astra Taylor Quotes: I try to look at
There's also the issue of tech titans throwing their weight around in Washington and lobbying. There was just a Reuters poll that reported that more than half of Americans are concerned that tech companies are "encroaching too much on their lives." That's pretty major, considering these companies were universally loved not that long ago.
Astra Taylor Quotes: There's also the issue of
Those who applaud social production and networked amateurism, the colorful cacophony that is the Internet, and the creative capacities of everyday people to produce entertaining and enlightening things online, are right to marvel. There is amazing inventiveness, boundless talent and ability, and overwhelming generosity on display. Where they go wrong is thinking that the Internet is an egalitarian, let alone revolutionary, platform for our self-expression and development, that being able to shout into the digital torrent is adequate for democracy.
Astra Taylor Quotes: Those who applaud social production
Also, after Examined Life was finished I found myself thinking about the way creative opportunities and distribution channels were shifting. Should I be showing my films in theaters or just think about getting them out online? There were other issues, too.
Astra Taylor Quotes: Also, after Examined Life was
One thing that's important to point out is that this kind of populism has a long and mixed history. It's part of this tradition of problematic anti-elitism where the elites are always the liberal class - the intellectuals, the professors, the artists - and not the economic elites. Why are we so mad and aggrieved at newspaper editors but not at corporate executives? I think we need to look more at the latter, at economic elites.
Astra Taylor Quotes: One thing that's important to
One thing I point out is, a lot of people tooting the horn of amateurism, actually, these people were professionals. Some are professors who are employed full time. Others are marketers or business consultants.
Astra Taylor Quotes: One thing I point out
Early on, America took one path and went down the advertising road, and in the UK they founded the BBC and developed a different kind of public broadcasting. There was a point where TV was so beholden to commercial interest that people - civil society - actually rose up and said, "This is ridiculous: we have our soap-selling soap operas, cigarette-sponsored news broadcast; we have our rigged quiz shows - let's put some checks and balances here."
Astra Taylor Quotes: Early on, America took one
One consequence of this is that people are expected to make it on their own by chasing clicks or building a brand. What a diminished vision that is.
Astra Taylor Quotes: One consequence of this is
Giving people what they want reduces us to consumers instead of treating us like citizens, consumers who are on the prowl for the predictable and comfortable. What we want winds up being suspiciously like what we've already got, more of the same-the cultural equivalent of a warm bath.
Astra Taylor Quotes: Giving people what they want
MPAA. The idea that piracy is an effective form of resistance, a direct attack on the corporate empire, is confirmed by the reaction it has provoked:
Astra Taylor Quotes: MPAA. The idea that piracy
I feel like we're stuck in the former mode of reacting because that's what gains traction in Washington. But I really believe we need a robust public good argument. Net neutrality is not just about creating the next Instagram or Farmville or whatever.
Astra Taylor Quotes: I feel like we're stuck
There's something odd about telling people, artists, that they need to work for free to be pure while you're sitting there getting a salary that ultimately is paid by a generation of young people going deeply into debt for their education.
Astra Taylor Quotes: There's something odd about telling
Technology and television didn't dictate one path or the other - it was civil society and public policy intervening in creating alternative funding models. So I think that's one of the questions for our time: do we want to intervene in this model or completely acquiesce and leave it to the unfettered, not-actually-that-free market? Neither path is inevitable.
Astra Taylor Quotes: Technology and television didn't dictate
Think there's a culture of Silicon Valley that seems to have the attitude that you can have it both ways, that you can be an insurgent but also, ultimately, it's paid for by advertising, when in fact advertising is totally retrograde. Now that's an industry we should be disrupting, and maybe you disrupt it by funding public media. None of this is technological destiny; there are only social choices.
Astra Taylor Quotes: Think there's a culture of
What we need to do is take that inchoate sense that something isn't right and give it a structural component and the sense that things can be another way.
Astra Taylor Quotes: What we need to do
One sad consequence of this is that people don't feel permitted to try understand Internet infrastructure, so I'm really grateful to groups like Free Press and other nonprofits who are trying to make the issue urgent and comprehensible. And Andre Blum's book Tubes is great on this topic.
Astra Taylor Quotes: One sad consequence of this
A big factor is that the enthusiast camp's values are really rooted in Silicon Valley and in these supposedly new business models. But again, I think this such an interesting moment because things like the NSA revelations are really forcing people to recognize the connections between corporate and government surveillance.
Astra Taylor Quotes: A big factor is that
As a citizen I might be well-behaved and have nothing salacious or radical about me, I might be a total bore, but I might suffer somehow if other people are being spied on and blocked from doing important work that might have a collective benefit down the road. The personal doesn't necessarily translate to the social.
Astra Taylor Quotes: As a citizen I might
There's this divergence out there between the very small and the very large with the middle disappearing. There is something paradoxical going on where there is this access and we can seek out things on the fringes, but that doesn't describe the overall reality, because the big are bigger than ever.
Astra Taylor Quotes: There's this divergence out there
We've been criticizing these superficial aspects, like whether we are all more distracted. We really need to articulate a defense, a critique, that merges awareness of the technology with a more traditional, progressive, left-wing critique of the market.
Astra Taylor Quotes: We've been criticizing these superficial
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