Tim Cook Quotes

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.

I want to be the pebble in the pond that creates the ripple for change.

I'm not targeting government. I'm not saying hey, I'm closing it because I don't want to give you any data. I'm saying that to protect out customers, we have to encrypt. And a side affect of that is, I don't have the data.

There's a lot of health information available on your smart phone. There's financial information. There's your conversations, there's business secrets. There's an enormous long list of things that there's probably more information about you on here than exists in your home, right. Which makes it a lot more valuable to all the bad guys out there.

It is possible to be aware of God at all times.

Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.

What makes Siri cool is she has a personality.

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

And that's what everyone at Apple is focused on - pushing forward and creating the future.

We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number, so that we can put enormous energy behind the ones we do choose ... It's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as other ones.

Apple Stores Offer the Best Buying Experience and Customer Service On The Planet

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.

Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.

I think that [there is] this fundamental right to privacy and the philosophy that government shouldn't be intrusive.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

In the world of cyber security, the last thing you want is to have a target painted on you.

I don't think Apple has to own a content business.

I don't really think anything Microsoft does puts pressure on Apple.

I just want to build great products.

His office is still there, with his name on it. And it will always be there as long as I'm here.

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

Everybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that.

Our competition is different: They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next? I can't answer that question, but I can tell you that we're focused.

Never try to fix other people. God does not need to do a bank shot off your lips.

You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.

An acorn would never brag about giving shade.

We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.

The longer the meeting, the less is accomplished.

Discrimination , in all its forms, is bad for business.

Honestly, we'll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.

You can only do so many things great, and you should cast aside everything else.

You can't have a back door that's only for the good guys.

I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for. The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.

Security isn't just a feature, it's a base, it's a fundamental, right.

If you want me to do things only for ROI reasons, you should get out of this stock.

Excellence has become a habit.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

I dont consider the bloody ROI.

There are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a particular course of action just feels right.

To whom much is given, much is expected. I do believe this. It's embedded in me.

The reality of today from a cyber security point of view - I think some of the top people predict that the next big war is fought on cyber security.

If I'm working with you for several months on things, if I have a relationship with you, and I decide one day I'm going to sue you, I'm a country boy at the end of the day. I'm going to pick up the phone and tell you I'm going to sue you.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

You are more powerful than you think.

Nobody wants to buy sour milk.

Anything can change, because the smartphone revolution is still in the early stages.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

So let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me.

We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.

While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.

If you're worried about messaging, people will just move to something else. You know if you legislate against Facebook and Apple and Google and whatever else in the US, they'll just use something else. So are we really safer then? I would say no. I would say we're less safe, because now we've opened up all of the infrastructure for people to go wacko at.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

It's the privilege of a lifetime for me to work with the most innovative people on Earth. Only Apple can deliver this kind of innovation in such a beautiful, integrated, and easy to use way. It's what we love to do, it's what we stand for.

We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit's outstripping the wildest of predictions.

I am driven by great work and seeing people do incredible things and having a part in that.

I am who I am, and I'm focused on that, and being a great CEO of Apple.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life ... Fortunately, technology gives us the tools to avoid these risks. It is my sincere hope that by using them and by working together, we will.

The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word.

Televisions are devices with screens that things appear on.

Maybe law enforcement would like the ability to turn on the camera on your Mac.

We're putting all of our energy into making it right. And we have already had several software updates. We've got a huge plan to make it even better. It will get better and better over time. We screwed up. That's the fact.

I remember what it was like to grow up in the South in the 1960s and 1970s. Discrimination isn't something that's easy to oppose. It doesn't always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.

The reality is that if you - let's say you just pulled encryption. Let's ban it. Let's you and I ban it tomorrow. And so we sit in Congress and we say, thou shalt not have encryption. What happens then? Well, I would argue that the bad guys will use encryption from non-American companies, because they're pretty smart.

No one should have a key that turns a billion locks. It shouldn't exist.

Creativity and innovation are something you can't flowchart out. Some things you can, and we do, and we're very disciplined in those areas. But creativity isn't one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.

Eighty percent of our revenues are from products that didn't exist 60 days ago. Is there any other company that would do that?

Our business is not based on having information about you. You're not our product. Our product are these, and this watch, and Macs, and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they're making money mainly by collecting gobs of personal data, I think you have a right to be worried.

The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.

If I'm expected to keep your messages, and everybody else's, then there should be a law that says, you need to keep all of these.

The sidelines are not where you want to live your life. The world needs you in the arena!

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.

We make the best phone, we don't make the most phones.

Today, we are pleased to announce the biggest advancement in iPhone.

You know, this iPhone, as a matter of fact, the engine in here is made in America. And not only are the engines in here made in America, but engines are made in America and are exported. The glass on this phone is made in Kentucky. And so we've been working for years on doing more and more in the United States.

Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.