Ibuka And Morita Quotes

The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate. ~ Akio Morita

(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way. ~ Akio Morita

We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices. ~ Akio Morita

Advertising and promotion alone will not sustain a bad product or a product that is not right for the times. ~ Akio Morita

No matter how good or successful you are
or how clever or crafty, your business and its
future are in the hands of the people you hire. To
put it a bit more dramatically, the fate of your
business is actually in the hands of the youngest
recruit on the staff. ~ Akio Morita

What parents need to teach their children is not how to keep from falling down but rather to understand that, no matter how many times they fall down, they can always get up again! Right! ...It's like that proverb! The one about the lion pushing his own cubs over the cliff to make them tough... Hey! I got it, Mayama!! Next time you see Yamada, drag her up to the roof and throw her over!

That's not tough love, that's homicide! ~ Chika Umino

If we face recession, we should not lay off employees; the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty; why should they suffer? ~ Akio Morita

I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making. ~ Akio Morita

All you need is the best product in the world, the most efficient production in the world and global marketing. ~ Akio Morita

Identify the problem.")
I love the late Japanese psychotherapist Shoma Morita's advice to stop trying to fix yourself and start living instead: "Give up on yourself. Begin taking action now, while being neurotic or imperfect, or a procrastinator, or unhealthy, or lazy, or any other label by which you inaccurately describe yourself. Go ahead and be the best imperfect person you can be and get started on those things you want to accomplish before you die. ~ Shoma Morita

Trying to control the emotional self willfully by manipulative attempts is like trying to choose a number on a thrown die or to push back the water of the Kamo River upstream. Certainly, they end up aggravating their agony and feeling unbearable pain because of their failure in manipulating the emotions. ~ Shoma Morita

We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive. ~ Akio Morita

If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor. ~ Akio Morita

We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity. ~ Akio Morita

Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative. ~ Akio Morita

We will learn that computers, amazing as they are, still cannot come close to being as effective as human beings. A computer isn't creative on its own because it is programmed to behave in a predictable way. Creativity comes from looking for the unexpected and stepping outside your own experience. Computers simply cannot do that. ~ Masaru Ibuka

Creativity comes from looking for the unexpected and stepping outside your own experience. ~ Masaru Ibuka

My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems. ~ Akio Morita

The key to success for Sony, and to everything in business, science and technology for that matter, is never to follow the others. ~ Masaru Ibuka

I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee. ~ Akio Morita

I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion. ~ Akio Morita

In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire. ~ Akio Morita

I don't know of any other creature on earth other than man that will sit in a corner and cry because of some painful experience in the past. ~ Pat Morita

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart. ~ Akio Morita

Accept your feelings. Know your purpose. And do what needs to be done. ~ Shoma Morita

Mistakes and miscalculations are human and normal, and viewed in the long run they have not damaged the company. I do not mind taking responsibilty for every managerial decision I have made. But if a person who makes a mistake is branded and kicked off the seniority promotion escalator, he could lose his motivation for the rest of his business life and depreive the company of whaever good things he may have to offer later. If the casues of the mistake are clarified and made public, the person who made the mistake will not forget it and others will not make the same mistake. I tell our people Go ahead and do what you think is right. If you make a mistake, you will learn form it. Just don't make the same mistake twice. ~ Akio Morita

We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned. ~ Akio Morita

There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business. ~ Akio Morita

It's been a career filled with very low valleys and some wonderful, high peaks. ~ Pat Morita

The key to success for everything in business, science and technology is never to follow the others. ~ Masaru Ibuka

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don't do market research. ~ Akio Morita

Amenities are not of great concern to management in Japan. ~ Akio Morita

I still have a young attitude. ~ Pat Morita

Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition. ~ Akio Morita

From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it. ~ Akio Morita