John Sculley Quotes

Over the years, I have developed a pretty good Rolodex.

The iPod is a perfect example of Steve [Jobs]' methodology of starting with the user and looking at the entire end-to-end system.

I believe that crisis really tends to help develop the characer of an organisation.

I didn't appreciate, coming out of corporate America ... what it meant to a founder, the creator of the Macintosh, to be asked to step down from the very division that he created to lead the very product that he believed was going to change the world.

Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution.

I never claimed to be a computer engineer, but I did train as an industrial designer, and I am a consumer marketer, and I am very comfortable dealing with complex businesses and complexity in general and simplifying it - basically a systems designer.

Health innovation, enabled by digital technologies to build big consumer service brands, is an incredibly interesting, complex problem to work on.

My guess is that Apple won't just pass Microsoft in market capitalization, but will go way beyond it.

The new leaders face new tests such as how to lead in this idea-intensive, interdependent network environment

Apple is so focused on its vision that it does things in a very careful, deliberate way.

We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.

Ross Perot came and visited Apple several times and visited the Macintosh factory. Ross was a systems thinker.

I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances.

It's suddenly practical to do very high quality video wirelessly over mobile devices, and we're just in the early days of that.

We see healthcare shifting from a procedure reimbursement, where in this country doctors are reimbursed for how many procedures they conduct, to a world where people will be reimbursed for the outcomes - did the patient actually get better, and what was the total cost of the cycle of care.

Microsoft's philosophy is to get it out there and fix it later. Steve [Jobs] would never do that. He doesn't get anything out there until it is perfected.

Marketing is really theater. It's like staging a performance.

Stay the course and keep building an integrated Apple ecosystem of iPhone + iPod + iMac + iTunes + App Store + Apple TV. No one has yet demonstrated they understand how to create an 'experience-based ecosystem' as well as Apple.

When I left Apple, it had $2 billion of cash. It was the most profitable computer company in the world - not just personal computers - and Apple was the number one selling computer.

You can't be No. 1 unless you think like No. 1. You have to appear like No. 1.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.

In the industrial age, the CEO sat on the top of the hierarchy and didn't have to listen to anybody ... In the information age, you have to listen to the ideas of people regardless of where they are in the organization.

I remember going into Steve [Jobs]'s house, and he had almost no furniture in it. He just had a picture of Einstein, whom he admired greatly, and he had a Tiffany lamp and a chair and a bed. He just didn't believe in having lots of things around, but he was incredibly careful in what he selected.

People are going to be most creative and productive when they're doing something they're really interested in.

One thing about Apple is they have these fanboys - as I always say, 'Sell to the people who love us.' For example when they came up with iPad mini, everyone who had an iPad went out and bought a mini as well.

People who take risks are the people you'll lose against.

If you spend too much time worrying about how other people perceive you, you'll never break the rules.

Apple makes really good products, and Samsung makes really good products. It's really a two-horse race. Where I think Apple is exposed: the price points of Apple's products are just so high by comparison with Samsung's.

The news of my pregnancy spread like a forest fire in summer

What makes Steve [Jobs'] methodology different from everyone else's is that he always believed the most important decisions you make are not the things you do, but the things you decide not to do. He's a minimalist.

There are just moments when all the stars are aligned for breakthrough products.

The healthcare industry has never had a priority on user experience because there has been little competition. Prices have never been transparent.

The Japanese always started with the market share of components first. So one would dominate, let's say, sensors, and someone else would dominate memory, and someone else hard drives and things of that sort.

The real challenge is not to get people to remember more, but to get them to understand better. We're just now beginning to be able to show what we can implement with technological tools. I think our interest at Apple is to be the provider of the instruments that will help educators and students create and entirely new kind of learning than what we have now.

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.

Is there anyone out there who is the next Steve Jobs? I think Jeff Bezos is pretty close. He is very smart. He is extremely creative. He has completely reinvented the way in which commerce is done online.

Our primary goal in the consumer health service companies I back is helping them create an uncompromisingly great consumer experience.

If we hadn't put a man on the moon, there wouldn't be a Silicon Valley today.

Healthcare has been the last major industry that hasn't been touched by technology in terms of productivity and consumer adoption in the way so many other industries have.

Existing businesses aspiring to become adaptive corporations need to commit to understanding what exactly an adaptive innovator is and how that differs from both systemic designers and knowledge workers. In the end, they will actually need conscious planning to move them from a decades-imbedded orientation of knowledge work, to a new mindset of continuous adaptive innovation centered on the customer.

I'm an optimist. You can't be an entrepreneur if you're not essentially an optimist, so I'm an optimist by nature.