Typefaces With Serifs Quotes

I hate to see great works of literature ghettoized, whereas others that conform to the rules, conventions, and procedures of the genre we call literary fiction get accorded greater esteem and privilege. I also have a problem with how books are marketed, with certain cover designs and typefaces. They're often stamped with an identity that has nothing to do with their effect on the reader. ~ Michael Chabon

Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant. ~ Paul Rand

I am sure in some years from now you will see new posters with just white space and four lines in Garamond. ~ Adrian Frutiger

I guess if there was a desert island scenario and I only could take one font with me, I guess it would be Helvetica, though it has it's limitations, I think it's incredibly versatile and gets the job done and I also think it's one of the typefaces that will really survive the test of time beyond the next several decades if not into the next century. ~ Khoi Vinh

Typefaces are to the written word what different dialects are to different languages. ~ Steven Heller

By the year 2000 every secretary will have a favorite typeface. ~ Roger Black

One of my colleagues is convinced that having a wide range of types to choose from is a complete waste of time. He swears by two typefaces: Gill (1928) and Frutiger (1975), which he uses for road signs (among other things). ( ... ) [U]ntil 1975, the year in which Adrian Frutiger's eponymous typeface came onto the market, my colleague could only have made half of his selection. It seems to me that this proves the case for continuing to design new typefaces. ~ Gerard Unger

The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much. ~ Wim Crouwel

I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating. ~ Steve Jobs

If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them. ~ Steve Jobs

All typefaces are historical. ~ Jonathan Hoefler

Saying that studying the brain is limited to the study of physical entities would be like saying that literary criticism must focus on paper and bookbinding, ink and its chemistry, page sizes and margin widths, typefaces and paragraph lengths, and so forth. ~ Douglas R. Hofstadter

The seventies were my fattest decade. Overall I think the seventies were distinctly bulbous. People looked chunky, typefaces were rounded, writing implements penile. ~ Will Self

Type is saying things to us all the time. Typefaces express a mood, an atmosphere. They give words a certain coloring. ~ Rick Poynor

My taste runs to hourglasses, maps, seventeenth-century typefaces, etymologies, the taste of coffee, and the prose of Robert Louis Stevenson. ~ Jorge Luis Borges

Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later. ~ Steve Jobs

The most popular typefaces are the easiest to read; their popularity has made them disappear from conscious cognition. It becomes impossible to tell if they are easy to read because they are commonly used, or if they are commonly used because they are easy to read. ~ Zuzana Licko

Typographical design should perform optically what the speaker creates through voice and gesture of his thoughts. ~ El Lissitzky

It's not a remarkable note except for one thing. The typeface Tony used to print it is the exact typeface Kubrick used for the posters and title sequences of 'Eyes Wide Shut' and '2001'.
'It's Futura Extra Bold,' explains Tony. 'It was Stanley's favorite typeface. It's sans serif. He liked Helvetica and Univers too. Clean and elegant.'
'Is this the kind of thing you and Kubrick used to talk about?' I asked.
'God, yes,' says Tony. 'Sometimes late into the night. I was always trying to persuade him to turn away from them. But he was wedded to his sans serifs. ~ Jon Ronson