Gerardine Meerman Quotes

Think like a publisher, not a marketer. ~ David Meerman Scott

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it. ~ David Meerman Scott

What if i fail?" ... the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear. ~ David Meerman Scott

As financial market players know, advantage comes from reacting to news first. The same thing is true for all companies. When you start the conversation, you are recognised as someone who is plugged into the marketplace of ideas. If you talk about an idea early, you naturally get more exposure because the threads of conversation stem from what you have said. If you're in late you get lost in the cacophony. ~ David Meerman Scott

Creating great content that educates and informs is always the best marketing strategy. ~ David Meerman Scott

It's fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It's still about relationships although today we have new tools and techniques at our disposal. ~ David Meerman Scott

Marketing is not about your agency winning awards. It's about your organization winning business. ~ David Meerman Scott

Tweaking bad Web content is just putting lipstick on a pig. ~ David Meerman Scott

Social Media are tools, Real Time is a mindset. ~ David Meerman Scott

Real time is a new mindset in marketing, and that's what inbound marketing is all about. ~ David Meerman Scott

The difference is conflict, an important yet overlooked aspect of all good communications. ~ David Meerman Scott

Don't start by talking about your products and services instead think about the people you are trying to reach ~ David Meerman Scott

Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others. ~ David Meerman Scott

The urgent can drown out the important. ~ David Meerman Scott

It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show. ~ David Meerman Scott

Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers. ~ David Meerman Scott

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free. ~ David Meerman Scott

You sell more when you stop selling. ~ David Meerman Scott