Being Simple Beauty Quotes

The principles underlying propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. They are selling hope.

We no longer buy oranges, we buy vitality. We do not just buy an auto, we buy prestige. And so with all the rest. In toothpaste, for example, we buy not a mere cleanser and antiseptic, but release from the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendliness and good fellowship, the warmth of Dingley Dell and the brilliance of the Mermaid Tavern. With our laxatives we buy the health of a Greek god. With the monthly best seller we acquire culture, the envy of our less literate neighbors and the respect of the sophisticated. In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the customer to part with cash and so, indirectly, to turn the wheels of industry. ~ Aldous Huxley

We are living in an artificial world - a world of fantasies and illusions. We've learned beautiful phrases but haven't learned yet how to carry out that little bit that we know. Our brains are stuffed with quotations, while at the same time nine out of ten of these dogmas are incomprehensible, murky, or lies. Which are worthwhile and which are not? Yes, I must stop being false before others and myself. How simple it all seems! But how do I do this? Let just a little time pass, and then we may understand - only the simplest, honorable acts determine the value of a man. Only I myself can and must help myself to become an adult. ~ Boris Gorbachevsky

When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that. ~ Al Ries

While it may not be a simple act, offering forgiveness not only has the power to heal relationships, it strengthens the well-being of those who give this life-changing gift. ~ Debbie Macomber

This life is short, but it contains everything. There is an inherent beauty in simplicity. Choose your path wisely; often the simple route is the most beautiful path to follow. ~ Joshua Fields Millburn

Sometimes a face could be so simple: even a couple of dark spots on a lighter surface or a dark oval in the distance might be a face. An electrical socket could be a face, a mailbox or a couple of punctuation marks could congeal suddenly into something with an expression. Our faces, on the other hand, were made of hundreds of different parts, each part separate and tenuous and capable of being ugly, each part waiting for a product designed to isolate and act upon it. ~ Alexandra Kleeman

Back in Russia, where they're still getting acclimated to the whole capitalism thing, most TV advertising took a straightforward approach to persuasion. Thus, even though I don't speak Russian, I had no trouble understanding Russian ads. They were all along the lines o: "Oh, no, there's a stain on the tablecloth! What will Mom do? Thank goodness for this effective detergent!" Not so in Japan, where sophisticated consumers have grown bored with simple persuasion, forcing advertisers to get wildly inventive. Japanese TV ads have at this point evolved into an abstract mishmash of symbols and sounds. Your average thirty-second Japanese commercial is something like: Here's a man holding a giraffe. Now the giraffe morphs into a rainbow. The rainbow is friends with a talking pencil, and they live together on a spaceship. A few seconds of laughter! A snippet of loud reggae music! Fad out. At least half the time, I have no idea what the product being advertised is or what it does. And yet I very much enjoy the ads. They're like short-acting hallucinogens. ~ Seth Stevenson

Authenticity is fundamental, more fundamental than spiritual enlightenment. Without authenticity, no genuine spiritual enlightenment is possible. Authenticity is the state of being committed to truth. Truth is simple. And no matter how simply a truth is stated, only those who have walked the path of understanding and evolution on their own can know and understand it authentically. The path of truth is the path least traveled. Authenticity is the clarity of being in which there is no self-deceit. ~ Yasuhiko Kimura

The spirit of a country, if it is to be true to itself, needs continually to draw great breaths of inspiration from the simple realities of the country; from the smell of its soil, the pattern of its fields, the beauty of its scenery and from the men and women who dwell and toil in the rural areas ~ George Stapledon

If a police officer encounters you in one of those moments, he or she has every right to ask you two simple questions. Memorize these two questions so you will not be tempted to answer any others:

Who are you?
What are you doing right here, right now?

If you are ever approached by a police officer with those two questions, and your God-given common sense tells you that the officer is being reasonable in asking for an explanation, don't be a jerk. ~ James Duane

The fact is, I love to feed other people. I love their pleasure, their comfort, their delight in being cared for. Cooking gives me the means to make other people feel better, which in a very simple equation makes me feel better. I believe that food can be a profound means of communication, allowing me to express myself in a way that seems much deeper and more sincere than words. My Gruyere cheese puffs straight from the oven say 'I'm glad you're here. Sit down, relax. I'll look after everything.'
- Ann Patchett, Dinner For One, Please, James ~ Jenni Ferrari-Adler

Dwelling within the state of being broke should not tamper with your deepest decisions, for regardless if we choose to believe it or not, it will always be a part of this simple world we live in ~ Aaron Ozee

My darling Prometheus, you failed at being human. It's such a simple thing to be human. You didn't understand that you never had to be any good at it. You simply had to try. The modern Prometheus. I feel your inadequacy under my skin. Crawling like worms. You possessed that love and rage indeed. Entertain away, dear Monster. Frankenstein forced you into humanity. Tried to make you a man. That was his first mistake. You should have aimed for the Gods. ~ F.K. Preston

If one plan goes wrong there is need to make another, that is all. And, as for despair - there was no room for despair in Dodd's make-up. The regiment had taught him that he must do his duty or die in the attempt; a simple enough religion fit for his simple mind. As long as there was breath in his body or a thought in his mind he must struggle on; as long as he went on trying there was no need to meditate on success or failure. The only reward for the doing of his duty would be the knowledge that his duty was being done. ~ C.S. Forester

While Odo has mastered the simple human trick of making porridge, Peter has learned the difficult animal skill of doing nothing. He's learned to unshackle himself from the race of time and contemplate time itself. As far as he can tell, that's what Odo spends most of his time doing: being in time, like one sits by a river, watching the water go by. It's a lesson hard learned, just to sit there and be. ~ Yann Martel

The beautiful truth about service is that we are afforded countless opportunities to be its vehicle. Every interaction with another is an opportunity to serve. From simply letting someone into your lane in traffic, to holding a door, to a kind smile. This is all service. I am humbled by this simple truth. We are given the opportunity to express the most meaningful use of our lives every time we interact with another sentient being. ~ Chris Matakas

Karpo, as always, was dressed in black. His leather coat was black. Even his scarf and fur hat were black. Rostnikov thought that clothes reflected the people who wore them. Rostnikov himself dressed neatly, conservatively, in old comfortable suits and ties Sarah had bought for him at market stalls. As for Karpo's choice of black, Rostnikov was not given to simple judgment. He himself was rather fond of black, which was either the absence of color or the totality of color. There was a statement in black, he thought. Black said, You cannot penetrate my being by looking at my exterior. I am a dark cipher. ~ Stuart M. Kaminsky

I had joked about my bones being found by the roadside. Notify the four winds. Up here i might never be found. Keen-eyed vultures would pick the bones clean. Wind and rain would bleach them and in time they'd dissolve into the earth.
I looked up, and a gust of wind swirled the mist, and i saw that glint of gold, so close now, just up ahead. one last effort, to haul and drag myself up over ragged rocks, and at last I stood, breath rasping, limbs shaking, my body one long ache, covered in grime and thick greasy sweat, in front of Hakuyu's cave. The patch of colour I'd seen was a simple bamboo blind, yellowed with age, and painted on it was the outline of a dragon, and the dragon's eye was a dot of gold. That was what had led me all this way. ~ Alan Spence

There was no reason to wonder at the matter, since this way of punishing thieves was neither just in itself nor good for the public; for, as the severity was too great, so the remedy was not effectual; simple theft not being so great a crime that it ought to cost a man his life; no punishment, how severe soever, being able to restrain those from robbing who can find out no other way of livelihood. In ~ Thomas More

He was amazed to find that the Karmapa, an eminent spiritual leader known the world over, treated him as though his visit were one of the most important things that had ever happened to the Karmapa in his life. This treatment did not manifest through grandiose gestures or ceremony, but rather through the simplicity and completeness of the Karmapa's presence, which offered my friend an experience of being completely loved. When I heard this story, I thought about how many conversations I have had during which my attention was halfhearted. I might be thinking about the next thing I had to do or the next person I had to talk to. How unfair that lack of attention now seems! The simple act of being completely present to another person is truly an act of love - no drama is required. ~ Sharon Salzberg

Tereza realized, she positively enjoyed being welcome into the day by Karenin. Waking up was sheer delight for him: he always showed a naive and simple amazement at the discovery that he was back on earth; he was sincerely pleased
(..describing how Karenin, Tereza's pet dog welcomed each day) ~ Milan Kundera

It had seemed entirely sensible at the time. A simple way to test the truth of her claim that she had lain with de Villiers. To show her that lying to him was useless. To make a point.
Instead, he had ignited a desire that burned him like none he had ever felt before.
He had expected Lady Laurien d'Amboise to be a timid little convent mouse. Quiet and passive and pliant. Easily manageable. Instead she was outspoken and strong-willed...and stunning in a way he could not even describe.
An innocent beauty caught up in a deadly game that was none of her making....
Malcolm rose to leave, chuckling.
"And what is there to laugh about?"
Darach gave his jovial friend a dour look.
Malcolm stopped just long enough to do his best imitation of Darach. "'Simple. Kidnap one French lass, hold her for a fortnight, and return her to de Villiers after he meets our demands. Perfectly simple. ~ Shelly Thacker

Being simple and complicated at the same is what makes Jay-Z so great. ~ Rapsody

And as soon as you have renounced that aim of "surviving at any price" and gone where the calm and simple people go - then imprisonment begins to transform your former character in an astonishing way. To transform it in a direction most unexpected to you.
And it would seem that in this situation feelings of malice, the disturbance of being oppressed, aimless hate, irritability, and nervousness ought to multiply. But you yourself do not notice how, with the impalpable flow of time, slavery nurtures in you the shoots of contradictory feelings.
Once upon a time you were sharply intolerant. You were constantly in a rush. And you were constantly short of time. And now you have time with interest. You are surfeited with it, with its months and its years, behind you and ahead of you - and a beneficial calming fluid pours through your blood vessels - patience.
You are acending...
Formerly you never forgave anyone. You judged people without mercy. And you praised people with equal lack of moderation. And now an understanding mildness has become the basis of your uncategorical judgements. You have come to realize your own weakness - and you can therefore understand the weakness of others. And be astonished at another's strength. And wish to possess it yourself.
The stones rustle beneath our feet. We are ascending...
With the year, armor-plated restraint covers your heart and all your skin. You do not hasten to question and you do not hasten to answer. ~ Aleksandr Solzhenitsyn

The experience left me with a very strong sense of just how destructive this simple, seemingly mundane tool can be. A knife never jams. A knife never runs out of ammunition; you rarely see a gunshot murder victim who has been shot more than a few times, but any homicide investigator can tell you how common it is for the victim of a knife murder to bear twenty, thirty, or more stab and/or slash wounds. "A knife comes with a built-in silencer." Knives are cheap, and can be bought anywhere; there used to be a cutlery store at LaGuardia Airport, not far outside the security gates. There is no prohibition at law against a knife being sold to a convicted felon. Knives can be small and flat and amazingly easy to conceal. Anywhere ~ Massad Ayoob

boon for me, and for Turkey and the Middle East as a whole. We have a rich and varied history, a history that is being forgotten in today's world, buried beneath senseless wars, terrorism and religious zealotry. My museum aims to bring that history once again into the mind of the world, to show East and West that we are not simple, violent brutes. Mesopotamia is the cradle of civilization and I hope one day we can bring that to the world's notice once again. ~ Alex Zabala

The rhythm of being an activist today involves a pretty simple rhythm. You have to open your eyes to the reality before you. You have to look and see. ~ Bill Ayers

That 'simple desire' to share something meant that we could enter the world of language without words, where everything is always clear and there is no danger of being misinterpreted. ~ Paulo Coelho

The world is more magical, less predictable, more autonomous, less controllable, more varied, less simple, more infinite, less knowable, more wonderfully troubling than we could have imagined being able to tolerate when we were young. ~ James Hollis

You need to decide whether you're willing to risk being hurt, plain and simple. You can go for it and have a wonderful relationship. Or you might go for it and crash and burn brilliantly. It's up to you if you want to take that risk, up to you if it's worth it or not. ~ Erin McCarthy

In life and in love, there is only that moment, the NOW. The only reality we know is what we experience this very second. Reality is not what has passed or what has yet to come into being. Grabbing hold of this simple idea makes life magical because it brings love alive. ~ Leo Buscaglia

I was visiting Marcus and his wife when a friend asked if she could talk to me alone. Teresa was the spouse of a Team member who'd served with Chris. We hadn't spent a lot of time together, but we'd always had a connection.
"I have something I want to give you," she said. "I don't know if it's going to seem corny to you or what, but I kind of want to do it for me."
She pressed a medal into my hand. I looked at it--it was the medal she'd received for completing the Boston Marathon.
"You and Chris kept me going," she explained. "It was almost eerie how, when my legs were tired and I wanted to quit, Randy Travis's song came on the iPod. It was the one he played at the memorial. My iPod was on random shuffle but it was always at just the right moment. I would hear that song and it would spur me on."
Maybe Chris was somehow behind that. People have told me of other inspirational incidents; each one, from simple to grand, has touched me with its beauty. ~ Taya Kyle

Although a man has not studied a single system of philosophy, although he does not believe in any God, and never has believed, although he has not prayed even once in his whole life, if the simple power of good actions has brought him to that state where he is ready to give up his life and all else for others, he has arrived at the same point to which the religious man will come through his prayers and the philosopher through his knowledge; and so you may find that the philosopher, the worker, and the devotee, all meet at one point, that one point being self-abnegation. ~ Swami Vivekananda

Adeline lived in San Francisco. San Francisco had two distinctions: (1) It was the most beautiful city in America. (2) It was filled with the most annoying people in America.

It had always been like this, from the beginning.

The merit of any moment in San Francisco could be measured by a simple question: was the beauty of the city outweighing its annoying citizens? ~ Jarett Kobek

For once in her life, the thought of being on the back of a magnificent horse did not command Rycca's attention. She was far too busy looking at her magnicifent husband as he removed his sword belt and blithely shucked off his trousers. Naked, he walked straight into the pool, submerged completely, and came up a few minutes later, tossing streams of water from the thick mane of his hair.
"Hand me the soap,would you?"
Such a simple task, yet to fulfill it he would have to come closer.Or she would.
"That's a lovely gown," he said, smiling.
"All my gowns are lovely thanks to the Lady Krysta and your own generosity."
"It would be a shame to get it wet."
She looked at him in alarm, wondering if he would actually do such a thing. His answer was a look of pure innocence, which immediately confirmed her suspicions.
"Do you have any idea how any women must have labored so long to make this gown?"
"No,do you?"
"Well,no,not actually because I never had a gown like this before, but even so, surely you wouldn't do anything to damage it?"
"Just to be safe,why don't you take it off?"
Oh,yes,that would certainly be safe. Indeed,never was she any safer than when was she naked and in his arms. Except, of course, from the danger of her own emotions.
"I bathed when I awoke."
"The day is warm."
"The pool looks deep.Recall, I cannot swim."
"Recall I mean to teach you. ~ Josie Litton