Atmosphere Advertising Quotes

In his 1903 book 'Psychology of Advertising', [Walter Dill Scott] argued that 'the effect of modern advertising is not so much to convince as to suggest.' So-called reason-why advertising was a blunt instrument compared with 'atmosphere advertising', which would associate a product with the viewer's subconscious desired: to be well liked, to be healthy, to possess, to succeed. ~ Michael Blanding

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work. ~ David Ogilvy

People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising. ~ Mark Zuckerberg

Williams really does feel like a family, and I have built up very good relationships with people here; in fact, some of my best friends work for Williams. A friendly atmosphere can really help on the track as well because I feel like I can communicate freely with the team. ~ Pastor Maldonado

The success of an entire advertising campaign may stand or fall on what is said in the headlines of the individual advertisements. ~ John Caples

Passion, intellect, moral activity - these three have never been satisfied in a woman. In this cold and oppressive conventional atmosphere, they cannot be satisfied. To say more on this subject would be to enter into the whole history of society, of the present state of civilisation. ~ Florence Nightingale

The ad industry isn't struggling for a new set of principles or abandoning the ones that made it great from the start. It's simply in the midst of a business cycle. I don't think it's more profound than that. And despite the economic downturn, I'm having more fun today than at any other moment in my 30-year advertising career. The game is more interesting and more relevant than ever. ~ Rochelle B Lazarus

The occultist knows that this thought-atmosphere of a village, town, city, or nation is the composite thought of those dwelling in it or who have previously dwelt there. Strangers ~ William Walker Atkinson

She thought that when she went with Peter to an engineers' party, the atmosphere was pleasant though the talk was boring. That was because everybody had their importance fixed and settled at least for the time being. Here nobody was safe. Judgment might be passed behind backs, even on the known and published. An air of cleverness or nerves obtained, no matter who you were. ~ Alice Munro

Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario. ~ Jean Baudrillard

Because of the inherent time lag in the climate system, the greenhouse gases that have already been pumped into the atmosphere will undoubtedly lead to a certain increase in temperature in the coming decades. ~ Hans Von Storch

I could not discuss what had happened to me with anyone, I could not even admit it to myself; and, while I never thought about it, it remained, nevertheless, at the bottom of my mind, as still and as awful as a decomposing corpse. And it changed, it thickened, it soured the atmosphere of my mind. ~ James Baldwin

Free love? As if love is anything but free! Man has bought brains, but all the millions in the world have failed to buy love. Man has subdued bodies, but all the power on earth has been unable to subdue love. Man has conquered whole nations, but all his armies could not conquer love. Man has chained and fettered the spirit, but he has been utterly helpless before love. High on a throne, with all the splendor and pomp his gold can command, man is yet poor and desolate, if love passes him by. And if it stays, the poorest hovel is radiant with warmth, with life and color. Thus love has the magic power to make of a beggar a king. Yes, love is free; it can dwell in no other atmosphere. In freedom it gives itself unreservedly, abundantly, completely. All the laws on the statutes, all the courts in the universe, cannot tear it from the soil, once love has taken root. ~ Emma Goldman

Advertising. The movies do it. TV does it. Why don't you do it? ~ Dale Carnegie

Most people are suffering from very high levels of toxicity because of what they eat, drink, and come into contact with. It is a sobering though that the HAARP technology in Alaska, which bounces radiation off the upper atmosphere and back to earth, is capable of producing energy fields that amplify poisons and chemicals in the body to the point where they can be made instantly lethal by activating a process called "cyclotron resonance" through which electromagnetic fields can increase the strength of chemicals by a thousand times. ~ David Icke

Early on, America took one path and went down the advertising road, and in the UK they founded the BBC and developed a different kind of public broadcasting. There was a point where TV was so beholden to commercial interest that people - civil society - actually rose up and said, "This is ridiculous: we have our soap-selling soap operas, cigarette-sponsored news broadcast; we have our rigged quiz shows - let's put some checks and balances here." ~ Astra Taylor

The atmosphere surrounding this problem is terrible. Dense clouds of language lie about the crucial point. It is almost impossible to get through to it. ~ Ludwig Wittgenstein

It doesn't matter if you have the greatest product in the world if no one will buy it. Have an idea of where your customers will come from and how to get to them. Partner with blogs and magazines that target that audience. If you partner with them, hopefully you won't have to spend money on advertising. ~ Cameron Johnson

Increasingly, companies use their power to influence and manipulate their users. Websites that profit from advertising spend a lot of effort making sure you spend as much time on those sites as possible, optimizing their content for maximum addictiveness. ~ Bruce Schneier

I like to work in watercolor, with as little under-drawing as I can get away with. I like the unpredictability of a medium which is affected as much by humidity, gravity, the way that heavier particles in the wash settle into the undulations of the paper surface, as by whatever I wish to do with it. In other mediums you have more control, you are responsible for every mark on the page - but with watercolor you are in a dialogue with the paint, it responds to you and you respond to it in turn. Printmaking is also like this, it has an unpredictable element. This encourages an intuitive response, a spontaneity which allows magic to happen on the page. When I begin an illustration, I usually work up from small sketches - which indicate in a simple way something of the atmosphere or dynamics of an illustration; then I do drawings on a larger scale supported by studies from models - usually friends - if figures play a large part in the picture. When I've reached a stage where the drawing looks good enough I'll transfer it to watercolor paper, but I like to leave as much unresolved as possible before starting to put on washes. This allows for an interaction with the medium itself, a dialogue between me and the paint. Otherwise it is too much like painting by number, or a one-sided conversation. ~ Alan Lee (artist)

In a nation that has developed to a high art advertising, the creator who refuses to advertise himself is immediately suspected of having no product worth selling. ~ Gore Vidal

Thankfully the rain had softened to a light drizzle, but the murky gray of the sky painted a dreary mausoleum atmosphere. ~ Rita Herron

We've always had a dark atmosphere to our performances, so it sort of developed along those ways. ~ Kenny Hickey

The decline of geography in academia is easy to understand: we live in an age of ever-increasing specialization, and geography is a generalist's discipline. Imagine the poor geographer trying to explain to someone at a campus cocktail party (or even to an unsympathetic adminitrator) exactly what it is he or she studies.
"Geography is Greek for 'writing about the earth.' We study the Earth."
"Right, like geologists."
"Well, yes, but we're interested in the whole world, not just the rocky bits. Geographers also study oceans, lakes, the water cycle..."
"So, it's like oceanography or hydrology."
"And the atmosphere."
"Meteorology, climatology..."
"It's broader than just physical geography. We're also interested in how humans relate to their planet."
"How is that different from ecology or environmental science?"
"Well, it encompasses them. Aspects of them. But we also study the social and economic and cultural and geopolitical sides of--"
"Sociology, economics, cultural studies, poli sci."
"Some geographers specialize in different world regions."
"Ah, right, we have Asian and African and Latin American studies programs here. But I didn't know they were part of the geography department."
"They're not."
(Long pause.)
"So, uh, what is it that do study then? ~ Ken Jennings

We have known since the 1800s that carbon dioxide traps heat in the atmosphere. The right amount keeps the climate conducive to human life. ~ James Hansen

The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town. ~ Simon Mainwaring

A studio allows me more freedom. You can create your own sort of reality which is actually more exciting than shooting on location. You can conjure up a complete atmosphere of escapism for the public. ~ Ken Adam

In Jerusalem there was a lack of the proper atmosphere for Paul to present what he had within him. From a careful reading of Acts 15 we can realize that in Jerusalem there was an atmosphere of superiority. To some extent at least, the apostles there regarded themselves as superior to Paul and Barnabas. Paul and Barnabas were apostles to the uncircumcision, to the Gentiles, whereas those in Jerusalem were apostles to the circumcision. Spiritually speaking, however, Paul was superior to Peter, John, and James. The attitude of superiority that prevailed in Jerusalem was a factor that contributed to the destruction of that city in 70 A.D., ~ Witness Lee

What I particularly like about Broadway is the camaraderie and the friendship of other people in other shows. Everybody knows you're opening and cares about you. There's a real village atmosphere. ~ Ian McKellen

It's a pretty widely-accepted notion that the atmosphere is a ridiculously complex system, and the best we can do with our models is a rough approximation. ~ Jamais Cascio

When I was bartering to gain clients, I was self-sabotaging my business. I wasn't making money, and the promised "exchange of advertising" wasn't helping to grow my business. ~ Kim Beasley

I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language. ~ David Ogilvy