Nicholas A. Christakis Famous Quotes
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People have just assumed that ... if we call our Facebook acquaintances our friends, we must be influenced by them, too. But we're not.
My entire youth was spent with an incredibly ill parent ... I don't think you can grow up that way and not be marked by that experience.
Most of us are already aware of the direct effect we have on our friends and family; our actions can make them happy or sad, healthy or sick, even rich or poor. But we rarely consider that everything we think, feel, do, or say can spread far beyond the people we know. Conversely, our friends and family serve as conduits for us to be influenced by hundreds or even thousands of other people. In a kind of social chain reaction, we can be deeply affected by events we do not witness that happen to people we do not know. It is as if we can feel the pulse of the social world around us and respond to its persistent rhythms. As part of a social network, we transcend ourselves, for good or ill, and become a part of something much larger. We are connected.
We're not just social animals in the conventional way that people think. It's not just a bunch of us who hang out together. We have a very specific pattern of ties, and they have a particular shape and structure that is encoded in our genes. It means that human beings have evolved to live their lives embedded in social networks.
We will create life from inanimate compounds, and we will find life in space. But the life that should more immediately interest us lies between these extremes, in the middle range we all inhabit between our genes and our stars.
It used to be thought that our genes were historically immutable and that it was not possible to imagine a conversation between culture and genetics.
The reason we form networks is because the benefits of a connected life outweigh the costs. It's to our advantage as individuals and a species to assemble ourselves in this fashion.
Social media and the Internet haven't changed our capacity for social interaction any more than the Internet has changed our ability to be in love or our basic propensity to violence, because those are such fundamental human attributes.
It is time to create new social science departments that reflect the breadth and complexity of the problems we face as well as the novelty of 21st-century science. These would include departments of biosocial science, network science, neuroeconomics, behavioral genetics and computational social science.
I'm not suggesting that social scientists stop teaching and investigating classic topics like monopoly power, racial profiling and health inequality. But everyone knows that monopoly power is bad for markets, that people are racially biased and that illness is unequally distributed by social class.
We and others have done a bunch of work to show that if your real friends online say or do something, it affects you. But if your acquaintances online say or do something, it does not. People on average have about 106 Facebook friends, but only 5 or 6 real friends.
One reason citizens, politicians and university donors sometimes lack confidence in the social sciences is that social scientists too often miss the chance to declare victory and move on to new frontiers.
It was this situation that led mathematician Chris Hauert and his colleagues to consider another possibility in an important evolutionary model published in Science in 2002. In Axelrod's study and in most previous theoretical models, individuals were forced to interact with each other. But what if they could choose not to interact? Rather than attempting to cooperate and risking being taken advantage of, a person could fend for herself. In other words, she could sever her connections to others in the network. Hauert called the people who adopt this strategy "loners."
Using some beautiful mathematics, Hauert and his colleagues showed that in a world full of loners it is easy for cooperation to evolve because there are no people to take advantage of the cooperators that appear. The loners fend for themselves, and the cooperators form networks with other cooperators. Soon, the cooperators take over the population because they always do better together than the loners. But once the world is full of cooperators, it is very easy for free riders to evolve and enjoy the fruits of cooperation without contributing (like parasites). As the free riders become the dominant type in the population, there is no one left for them to take advantage of; then, the loners once again take over -- because they want nothing to do, as it were, with those bastards. In short, cooperating can emerge because we can do more together than we can apart. But because of the free-rider problem, coop
Social networks are these intricate things of beauty, and they're so elaborate and so complex and so ubiquitous that one has to ask what purpose they serve.
The social sciences offer equal promise for improving human welfare; our lives can be greatly improved through a deeper understanding of individual and collective behavior. But to realize this promise, the social sciences, like the natural sciences, need to match their institutional structures to today's intellectual challenges.
It is the spread of the good things that vindicates the whole reason we live our lives in networks. If I was always violent to you or gave you germs, you would cut the ties to me and the network would disintegrate. In a deep and fundamental way, networks are connected to goodness, and goodness is required for networks to emerge and spread.
We discovered that if your friend's friend's friend gained weight, you gained weight. We discovered that if your friend's friend's friend stopped smoking, you stopped smoking. And we discovered that if your friend's friend's friend became happy, you became happy.
Whether we appreciate it or not, we live out our lives surrounded by an intricate pattern of social connections ... We're all embedded in this network; it affects us profoundly and we may be unaware of its existence, of its effect on us.
If we are connected to everyone else by six degrees and we can influence them up to three degrees, then one way to think about ourselves is that each of us can reach about halfway to everyone else on the planet.
If your friends are obese, your risk of obesity is 45 percent higher ... If your friend's friends are obese, your risk of obesity is 25 percent higher ... If your friend's friend's friend, someone you probably don't even know, is obese, your risk of obesity is 10 percent higher. It's only when you get to your friend's friend's friend's friends that there's no longer a relationship between that person's body size and your own body size.
We are, first of all, not solitary creatures and second of all, we are deeply embedded in the lives of others. It's very easy to forget that and to engage in an atomistic fallacy - where we think that all we have to do is study the individual components of a system in order to understand the system.