Eli Pariser Quotes

Whether it's Facebook or Google or the other companies, that basic principle that users should be able to see and control information about them that they themselves have revealed to the companies is not baked into how the companies work. But it's bigger than privacy. Privacy is about what you're willing to reveal about yourself.

The important thing to remember with the Internet is that there are large companies that have an interest in controlling how information flows in it. They're very effective at lobbying Congress, and that pattern has locked down other communication media in the past. And it will happen again unless we do something about it.

When you read books on your Kindle, the data about which phrases you highlight, which pages you turn, and whether you read straight through or skip around are all fed back into Amazon's servers and can be used to indicate what books you might like next. When you log in after a day reading Kindle e-books at the beach, Amazon is able to subtly customize its site to appeal to what you've read: If you've spent a lot of time with the latest James Patterson, but only glanced at that new diet guide, you might see more commercial thrillers and fewer health books.

Google is great at helping us find what we know we want, but not at finding what we don't know we want.

Rather than saying people aren't interested when things don't take off, you should take it on yourself to say, 'I'm not doing a great job of telling the story in a way that makes it interesting.'

More and more, your computer monitor is a kind of one-way mirror, reflecting your own interests while algorithmic observers watch what you click. Google's

Because of the economies of scale in data, the cloud giants are increasingly powerful. And because they're so susceptible to regulation, these companies have a vested interest in keeping government entities happy. When the Justice Department requested billions of search records from AOL, Yahoo, and MSN in 2006, the three companies quickly complied. (Google, to its credit, opted to fight the request.) Stephen Arnold, an IT expert who worked at consulting firm Booz Allen Hamilton, says that Google at one point housed three officers of "an unnamed intelligence agency" at its headquarters in Mountain View. And Google and the CIA have invested together in a firm called Recorded Future, which focuses on using data connections to predict future real-world events.

More voices means less trust in any given voice.

In the last year, grassroots contributors like us gave more than $300 million to the Kerry campaign and the DNC, and proved that the Party doesn't need corporate cash to be competitive. Now it's our Party: we bought it, we own it, and we're going to take it back.

Facebook was looking at which links I clicked on, and it was noticing that I was clicking more on my liberal friends' links than on my conservative friends' links. And without consulting me about it, it had edited them out. They disappeared.

By constantly moving the flashlight of your attention to the perimeter of your understanding, you enlarge your sense of the world.

It feels great to have your own views reflected back to you, and you feel so right, but actually it's very dangerous. Because to make good decisions, you need to have a clear view of what all the options are.

If you look at the history of how information flows, there was a time that newspapers were kind of in the place that Google and Facebook are now - how do we get more people to buy a copy? Then there was a shift in the early 20th century. They needed to do better, and readers and consumers demanded that of them.

Most personalized filters are based on a three-step model. First, you figure out who people are and what they like. Then, you provide them with content and services that best fit them. Finally, you tune to get the fit just right. Your identity shapes your media. There's just one flaw in this logic: Media also shape identity. And as a result, these services may end up creating a good fit between you and your media by changing ... you.

There's the part that I just want what I want, and I don't want to be bothered by anything else, and sort of the short-term more compulsive self. And then that's the longer-term, aspirational self that wants to be informed about the world and wants to be a good citizen. The best media basically helps us strike a balance between those two things.

Democracy requires citizens to see things from one another's point of view, but instead were more and more enclosed in our own bubbles. Democracy requires a reliance on shared facts; instead were being offered parallel but separate universes.

Try to throw a rock through a virtual storefront, and you just get an error.

If you only have one shot at writing a headline, there's a lot of pressure.

The filter bubble tends to dramatically amplify confirmation bias - in a way, it's designed to. Consuming information that conforms to our ideas of the world is easy and pleasurable; consuming information that challenges us to think in new ways or question our assumptions is frustrating and difficult. This is why partisans of one political stripe tend not to consume the media of another. As a result, an information environment built on click signals will favor content that supports our existing notions about the world over content that challenges them.

1973 Fair Information Practices:
- You should know who has your personal data, what data they have, and how it is used.
- You should be able to prevent information collected about you for one purpose from being used for others.
- You should be able to correct inaccurate information about you.
- Your data should be secure.
..while it's illegal to use Brad Pitt's image to sell a watch without his permission, Facebook is free to use your name to sell one to your friends.

Your computer monitor is a kind a one-way mirror, reflecting your own interests while algorithmic observers watch what you click.

One of the best ways to understand how filters shape our individual experience is to think in terms of our information diet. As sociologist danah boyd said in a speech at the 2009 Web 2.0 Expo: Our bodies are programmed to consume fat and sugars because they're rare in nature ... In the same way, we're biologically programmed to be attentive to things that stimulate: content that is gross, violent, or sexual and that gossip which is humiliating, embarrassing, or offensive. If we're not careful, we're going to develop the psychological equivalent of obesity. We'll find ourselves consuming content that is least beneficial for ourselves or society as a whole.

I think that people post to social media to help shape their public identity.

The algorithms that orchestrate our ads are starting to orchestrate our lives.

Eric Schmidt likes to point out that if you recorded all human communication from the dawn of time to 2003, it takes up about five billion gigabytes of storage space. Now were creating that much data every two days

The most serious political problem posed by filter bubbles is that they make it increasingly difficult to have a public argument.

A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa. - Mark Zuckerberg, Facebook founder

As soon as the hijackers' names had been publicly released, Acxiom had searched its massive data banks, which take up five acres in tiny Conway, Arkansas. And it had found some very interesting data on the perpetrators of the attacks. In fact, it turned out, Acxiom knew more about eleven of the nineteen hijackers than the entire U.S. government did - including their past and current addresses and the names of their housemates. We may never know what was in the files Acxiom gave the government (though one of the executives told a reporter that Acxiom's information had led to deportations and indictments). But here's what Acxiom knows about 96 percent of American households and half a billion people worldwide: the names of their family members, their current and past addresses, how often they pay their credit card bills whether they own a dog or a cat (and what breed it is), whether they are right-handed or left-handed, what kinds of medication they use (based on pharmacy records) … the list of data points is about 1,500 items long.

Personalization filters serve a kind of invisible autopropaganda, indoctrinating us with our own ideas, amplifying our desire for things that are familiar in leaving us oblivious to the dangers lurking in the dark territory of the unknown.

If you Google some sites about the link between vaccines and autism, you can very quickly find that Google is repeating back to you your view about whether that link exists and not what scientists know, which is that there isn't a link between vaccines and autism. It's a feedback loop that's invisible.

Personalized filters play to the most compulsive parts of you, creating "compulsive media" to get you to click things more.

Partisans are more likely to consume news sources that confirm their ideological beliefs. People with more education are more likely to follow political news. Therefore, people with more education can actually become mis-educated.

Your filter bubble is your own personal, unique universe of information that you live in online. What's in your filter bubble depends on who you are, and it depends on what you do. But you don't decide what gets in - and more importantly, you don't see what gets edited out.

We've always believed that popular culture and populist politics go hand in hand. It's an honor to be working with so many respected and influential artists, and we're indebted to them for having the courage to speak out at a time when our country so desperately needs change. For our 2.5 million members and far beyond, the Vote for Change tour will have a seismic cultural impact.