Permission Marketing Seth Godin Quotes

Marketing guru Jay Levinson figures you have to run an ad twenty-seven times against one individual before it has its desired impact. Why? Because only one out of nine ads is seen, and you've got to see it at least three times before it sinks in. ~ Seth Godin

The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation. ~ Seth Godin

Marketing used to be what you say
Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking. ~ Seth Godin

Content marketing is the only marketing left ~ Seth Godin

The cost of being wrong is less than the cost of doing nothing. ~ Seth Godin

Marketing is the act of telling stories about the things we make - stories that sell and stories that spread. ~ Seth Godin

Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power. ~ Seth Godin

Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread. ~ Seth Godin

Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up. ~ Seth Godin

The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before. ~ Seth Godin

If the New Marketing can be characterized by just one idea, it's this: Ideas that spread through groups of people are far more powerful than ideas delivered at an individual.
Social change, education, new-product launches, religious movements ... it doesn't matter, the story is the same. Movements are at the heart of change and growth. A movement - an idea that spreads with passion through a community and leads to change - is far more powerful than any advertisement ever could be.
As you consider what to do next, you're faced with a difficult choice. It's difficult because it represents giving up something you may be quite comfortable with, and it's difficult because it requires an all-or-nothing commitment. ~ Seth Godin

You need editors, not brand managers,who will push the envelope to make [a brand media property] go forward. ~ Seth Godin

By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process. ~ Seth Godin

If you wait until there is another case study in your industry, you will be too late! ~ Seth Godin

You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo. ~ Seth Godin

Anticipated, personal, and relevant advertising always does better than unsolicited junk. ~ Seth Godin

Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste. ~ Seth Godin

Good marketers tell a story. ~ Seth Godin

Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages? ~ Seth Godin

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy. ~ Seth Godin

How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?
- Seth Godin, sethgodin.com ~ Seth Godin

If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead. ~ Seth Godin

The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late. ~ Seth Godin

Market-driven design builds the success of the product's marketing into the product itself. ~ Seth Godin

Products that are remarkable get talked about. ~ Seth Godin

Mass marketing means appealing to the masses which means appealing to the average. ~ Seth Godin

The hard work and big money you used to spend on frequent purchases of print and TV advertising now move to repeated engineering expenses and product failures. If anything, marketing is more time-consuming and expensive than it used to be. You're just spending the money earlier in the process (and repeating the process more often). This is worth highlighting: The Purple Cow is not a cheap shortcut. It is, however, your best (perhaps only) strategy for growth. ~ Seth Godin

Marketing is no longer about the stuff that you male, but about the stories you tell. ~ Seth Godin

The best marketing strategy is to destroy your industry before your competition does. ~ Seth Godin

the new form of marketing is leadership, and leadership is about building and connecting tribes of like-minded people. ~ Seth Godin

Marketing is the name we use to describe the promise a company makes, the story it tells, the authentic way it delivers on that promise. ~ Seth Godin

Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking.
It builds credibility. It is a living engine of marketing and idea spreading, working every day
to deliver your message with authority.
You should write one.
Seth Godin ~ Seth Godin

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations. ~ Seth Godin