Paula Scher Famous Quotes
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Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.
Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
The work needs to get out of your head and on to the table, and it needs to be done from the heart.
Beige is the color of indecision.
Whatever you design[/make/build], use it to raise the expectations of what can be achieved
![Paula Scher Quotes: Whatever you design[/make/build], use it](https://palmquotes.com/author/paula-scher-quotes-735447.jpg "Paula Scher Quotes: Whatever you design[/make/build], use it")
All maps are distorted, they are not literal fact.
The goal of design is to raise the expectation of what design can be
Great design is serious, not solemn
Your name is Windows. Why are you a flag?
The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
I love the big scale and immediate impact of posters. They're my favourite things to design.
New Zealand looks like the future to me
I don't think of design as a job. I think of it as - and I hate to use this term for it - more of a calling. If you're just doing it because it's a nice job and you want to go home and do something else, then don't do it, because nobody needs what you're going to make.
You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you; you want to lead it, but it's very hard to do that when you're in the middle of it.
Helvetica is the font of the Vietnam War.
Find out what the next thing is that you can push, that you can invent, that you can be ignorant about, that you can be arrogant about, that you can fail with, and that you can be a fool with. Because in the end, that's how you grow.
What you do is look at yourself and find your own way to address the fact that the times have changed and that you have to pay attention. You can't be a designer and say, "Oh, this is timeless".
