Lee Clow Quotes

Shocking is easy. Shockingly brilliant, a bit more challenging.

Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.

When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating.

Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.

Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.

I'd rather apologize than to be so timid as to never try to do anything smart or brave.

Make it smart. Make it beautiful. Have fun.

It's very demeaning that we have to put on a show to prove that we know how to put on a show.

Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.

Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.

The only reason you should move to a new job is if you are not getting the opportunity to do what you want to do and what you believe you can do.

TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.

What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.

Creative people are 50% ego and 50% insecurity.

Your ad begins as an interruption. Make paying attention to it feel like a reward

An ad should be an appetizer, not a buffet

Consumers never complain about ads being too smart.

Everything a brand does is advertising.

Advertising can be a very frustrating business.

[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.

If you'd put it in a Powerpoint deck don't put it in your ad

I found my own way of doing things.

What I know how to do is nurture and help people discover the best opportunities ...

An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.

Telling stories on behalf of brands is what I've done all my life.

Never start a conversation with a yawn

[In 2004 on being at TBWA Chiat Day for 30 years.] Different people are different in terms of the way they're made. I knew since the day I arrived at Chiat Day that I was at home, and that I was at a place where I could prove my talent and my ability ... I am also married for 35 years too, so it could just be how I am.