Satoru Iwata Famous Quotes
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Video games are meant to be just one thing. Fun. Fun for everyone!
On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.
Please understand, I am not saying that technology is unimportant. I understand that technology is important. But if we are just focusing on technology and investing in an IT manufacturing plant to come up with higher performance processing [chips], we will not succeed.
Our mission is to revive the gaming industry by increasing our user base,
As we learned a bitter lesson with the launch of the Nintendo 3DS, we are trying to take every possible measure so that the Wii U will have a successful launch.
Small developers can compete on creativity not on scale or staff size ... Nintendo is willing to help bring these ideas to life,
At the moment, most customers do not wish to pay the extra money for connection to the Internet, and for some customers, connection procedures to the Internet are still not easy.
Although many believe that technology automatically enables more realistic expression, I believe that is just not correct.
Except for its backward compatibility with existing Wii software and accessories, we have so far failed to make propositions worthy of Wii U's position as a successor to the Wii system.
In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the same time, I believe that we need to make a new proposal, so that those who do not play games can say, 'I can do it' and, 'I want to touch it.'
We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize this decision [to cut the console's price] ...
Today, if you don't understand the controller, you're not able to enjoy video games. ... We expect the Revolution [Wii] controller to become the standard in video game controls.
In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design that differs greatly from any of today's controllers. We have also made bold innovations in play style as well.
If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to challenge the status quo by making something new, rather than competing in an existing market.
The entire Nintendo group will carry on the spirit of Mr. Yamauchi by honoring, in our approach to entertainment, the sense of value he has taught us
that there is merit in doing what is different
and at the same time, by changing Nintendo in accordance with changing times
No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but dynamic.
If you want our world-known names, you can't have them unless you own the Nintendo machine.
The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day doesn't make a profitable business nor satisfied customers, ... That's why it will be a part of Nintendo's strategy, not the mainstay, as other companies are attempting to do. There still are too many barriers for any company to greatly depend on it.
Customers do not want online games.
Engineering is not quite as important as imagination
