Rory Sutherland Famous Quotes
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the uber map is a psychological moonshot, because it does not reduce the waiting time for a taxi but simply makes waiting 90% less frustrating
A flower is a weed with an advertising budget.
Reality isn't a particularly good guide to human happiness.
Once you have a very, very large budget, you actually look for expensive things to spend it on.
When you place a value on things like health, love, sex and other things, and learn to place a material value on what you've previously discounted for being merely intangible ... you realize you're much, much wealthier than you ever imagined.
The circumstances of our lives actually matter less to our happiness than the sense of control we feel over our lives.
Ever since, in the U.K. they banned smoking in public places, I've never enjoyed a drinks party ever again. And the reason, I only worked out just the other day, is when you go to a drinks party and you stand up and you hold a glass of red wine and you talk endlessly to people, you don't actually want to spend all the time talking. It's really, really tiring. Sometimes you just want to stand there silently, alone with your thoughts. Sometimes you just want to stand in the corner and stare out of the window. Now the problem is, when you can't smoke, if you stand and stare out of the window on your own, you're an antisocial, friendless idiot. If you stand and stare out of the window on your own with a cigarette, you're a fucking philosopher.
