R. J. Reynolds Quotes

They represent tomorrow's cigarette business ... As this 14-24 age group matures, they will account for a key share of the total cigarette volume
for at least the next 25 years.

We are basically in the nicotine business ... Effective control of nicotine in our products should equate to a significant product performance and cost advantage.

I believe that for the typical smoker nicotine satisfaction is the dominant desire, as opposed to flavor and other satisfactions.

If our company is to survive and prosper, over the long term we must get our share of the youth market.

[A]ny desired additional nicotine 'kick' could be easily obtained through pH regulation.

We strongly oppose warning labels on cigarette packs for several reasons: first and foremost, warning labels may improperly imply that it has been scientifically established that smoking causes disease

Evidence is now available to indicate that the 14-to-18- year-old group is an increasing segment of the smoking population. RJR-T must soon establish a successful new brand in this market if our position in the industry is to be maintained over the long term.

Younger adult smokers are the only source of replacement smokers If younger adults turn away from smoking, the industry must decline.