Julius Shulman Famous Quotes
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I sell architecture better and more directly and more vividly than the architect does ... The average architect is stupid. He doesn't know how to sell. He's not a merchandiser. He doesn't know how to express his own image. He doesn't know how to create a design of his image ... And I do it. I've done it all my career over half a century, and it gets better.
I'm not modest about myself. I know for a fact that I am good. But good in the sense that I can put things together. I expound vociferously to students of architecture and photography, the significance of design. A photograph is a design in which you assemble thoughts in your mind.
And I was very successful at baby photography ... Strange isn't it? Because some of my portraits of babies were - I used dramatic lighting, shadow lighting, and I didn't use flash. We didn't have flash in those days, we just had floodlights, and I was photographing babies as I would an object - an inanimate object, for that matter.
What good is a dream house if you haven't got a dream?
The key to my work is that I stopped, physically, to observe something. I raised my camera and recorded my observations.
