Brian Solis Famous Quotes
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Actions speak louder than words. Businesses must act. Once the door to social consciousness is opened, bring the spirit of your company through it to affect change.
We live in a time where brands are people and people are brands.
In the digital space, attention is a currency. We earn it. We spend it
Attention is a precious commodity.
The new social landscape is rich with emotion.
The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
Perspective is a gift nowadays.
Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
The landscape for business isn't changing because of social media, it's changing because consumer expectations are evolving.
To succeed in the business of the future we have to become the very people we are trying to reach
Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.
The bottom line is that people are seeking answers and direction, not messages or sales pitches.
It's not business to consumer, it's not business to business, it's people to people
Brands are no longer created; they are co-created.
Social media is about sociology and psychology more then technology.
Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.
Social media is less about technology and more about anthropology, sociology, and ethnography.
Effective engagement is inspired by the empathy that develops simply by being human.
Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.
Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships,
